SHOPLINE's Facebook Social Post Selling feature allows merchants to use the "Keyword comments + quantity " function for non-live-streaming posts on the Facebook Page!
After the customer leaves a message in the post, the system will send the shopping cart link through Messenger by detecting the keywords set up by the merchants, so that the customer can directly complete the checkout.
⚠️ Note: This article covers part 2 of the "Social Post Selling". If you are setting it up for the first time, please refer to Facebook Social Post Selling (1/3).
This article will cover the following:
- Link Facebook Social Post Selling to Facebook Page post
- Disconnecting Facebook Social Post Selling from Facebook Page post
1. Link Facebook Social Post Selling to Facebook Page post
i. Existing Facebook Page post
Step 1. Scroll up to the "Connect post" section and click Connect post.
Step 2. Select a published post on the Facebook Page, then click Connect.
To connect to a scheduled post, please follow the steps under 2. Create and connect to a new Facebook Page post. You can click Create Post and select the "Scheduled post publish time" option.
*Note: Connecting to a livestream post or a scheduled post created via Meta Business Suite is currently not supported.
Supports connecting to multiple posts
When connecting to a post, selecting multiple posts is supported. Customers can place orders by commenting keywords under all linked posts, and you can view a sales overview for all posts.
*Notes:
- Once successfully connected, you can still connect to a maximum of 20 posts.
- The number of linked posts will be displayed in the Sales Events list.
ii. Create and connect to a new Facebook Page post
Step 1. In the Connect post section, click the Create Post button.
Step 2. Select the Facebook Page on which you would like to post, and enter the post content.
*Note: When creating a post, if you decide to switch to another Facebook Page, the created content and images will be cleared.
Step 3. Select the scheduling options.
- Publish now
- Schedule post publish time: Set up the publish time on the Facebook Page (30 minutes - 28 days later)
You can set the publish time for your future Facebook Page post.
For example, if you create and schedule the post publish time to 2 days later,
it will directly link the post to the Social Post Selling.
When the post is published two days later,
it will already be linked to the Social Post Selling.
*Notes regarding Facebook Page post scheduling:
- Currently, scheduling is only available for Facebook Page Social Post Selling, comment sales, and lucky draws.
- When creating a post, once you select "Schedule post publish time" and insert the post content, changing it to "Publish now" will clear the inserted content.
- Once you have created a scheduled post, it will display a "Scheduled publish time" under the connected post. Once published, it will be displayed as "Connect Time."
- Disconnecting the scheduled post will not delete the post simultaneously. Please proceed to Facebook to delete it.
- Click the "Preview" button on the right to edit or publish the scheduled post. However, due to the limitations of Facebook, you are unable to change the scheduled publish time while editing the post.
- To change the scheduled publish time, you can use the Planner on Meta Business Suite. In the Social Post Selling settings page, you need to preview the post and then refresh the page. The new scheduled publish time will appear under the connected post.
- If you are viewing the Social Post Selling settings page when the post is published, it will display the "Published" prompt.
Step 4. Enter the Social Post Selling content.
Click the icon on the left to generate the content with "AI Smart Content". For more details, please refer to this article.
Then, you can use multiple quick inputs to create your post quickly.
- Product information: You can choose to input the information of all the products sold in this Social Post Selling, or select one of them to input, and click Confirm after the selection is complete.
- Order rules: Click to input the order rules you have set.
- Custom content:
1. Click Create to enter the title and content.
2. Click on the custom content you have just created to input the content into the post. In the future, you can just click to apply directly, making it easier to create posts.
Step 5. Click Add image to add images to the post.
*Note: You can upload up to 20 images. Supported image formats include JPEG and PNG. The maximum file size for one image is 4 MB.
During the editing process, you can preview on the right.
*Note: If there are more than 4 pictures in the post, the right preview screen will not display the images after the 4th one. Enlarging the images is not supported in the preview area.
Step 6. Once completed, click the Create button on the bottom right to create the post.
The Social Post Selling will be automatically linked to the Facebook Page post.
Successfully linked Facebook post
Once the Facebook post is successfully linked, click the icon on the right to view the original post, preview post, create a new post, or connect to another existing post.
*Note: Once you have enabled the Social Post Selling, connecting to a new post is still supported, but you can no longer disconnect the connected post.
If you wish to adjust the Facebook post, you can also click the "Preview" icon and click Edit Post.
Editing post content and images is supported. Switching to another Facebook Page is not supported.
*Notes:
- If this post only contains 1 image, then adding and deleting an image will not be supported.
- If this post contains multiple images, please do not delete all images; it is suggested you keep at least 2 images to make sure the post can be edited normally in the future.
2. Disconnecting Facebook Social Post Selling and Facebook Page post
If you have not enabled Social Post Selling, in the "Connect post" section, click the "..." icon to disconnect from the Facebook Page post. You can still reconnect after the disconnection.
*Note: You cannot disconnect the post once the Social Post Selling event is enabled.
*Note: The end time will be shown if this Social Post Selling has ended. Also, this Facebook post will still be available to connect with other Social Post Selling events.
Read more
- Facebook Live | Integrating Facebook Live and Setting
- Facebook Live | Performance Dashboard & Comment Management
- Facebook Live | Comments Management
- Facebook Social Post Selling | Social Commerce (1/3)
- Facebook Social Post Selling | Social Commerce (3/3)
Comments