SHOPLINE's new Facebook Post Comment Sales feature allows you to post multiple product information and images in the comments section so customers can place orders with keyword comments.
This article will cover the following:
- Set up Facebook Post Comment Sales
- Enable Post Comment Sales
- Customers place orders via comments
- Notes
1. Set up Facebook Post Comment Sales
Step 1
Proceed to SHOPLINE Admin > [Social Commerce] > [Social Post Selling] and click Add New Sales Event.
Step 2
In the "Select the type of sales event" section, select "Post Comment Sales."
*Note: The feature only supports creating Post Comment Sales on Facebook Pages and Groups; Instagram is currently not supported.
Step 3
Enter the Social Post Selling name, and select the keyword order setting.
*Note: This name is for internal use only.
Step 4
Click the "Choose goods" or "Add products" button to add products to the Post Comment Sales.
Step 5
Click the "Connect post" or "Create post" button to connect with an existing post or create a new post.
To schedule the publish time for a post, please select the "Schedule post publish time" option on the "Create post" pop-up window.
*Notes regarding post scheduling:
- Currently, scheduling is only available for Facebook Page Social Post Sales, comment sales, and lucky draw.
- When creating a post, once you have inserted the content and scheduled the publish time, changing it to "Publish now" will clear the inserted content.
- Once you have created a scheduled post, it will display a "Scheduled publish time" under the connected post. Once published, it will display "Connect Time."
- Disconnecting the scheduled post will not delete the post simultaneously. Please proceed to Facebook to delete it.
- Click the "Preview" button on the right to edit or publish the scheduled post. However, due to the limitation of Facebook, you are unable to change the scheduled publish time while editing the post.
- To change the scheduled publish time, you can use the Planner on Meta Business Suite. In the Social Post Selling settings page, you need to preview the post and then refresh the page. The new scheduled publish time will appear under the connected post.
- If you are viewing the Social Post Sales settings page when the post is published, it will display the "Published" prompt.
Click the icon on the left to generate the content with "AI Smart Content". For more details, please refer to this article.
You can also use multiple quick inputs to create your post quickly.
Step 6
Completed the related setups: Schedule, Commodity Order Rules, Comments, and Message Setting.
For detailed information regarding Step 4 ~ Step 6, please refer to Facebook Social Post Selling | Social Commerce.
Once setup is complete, you can preview your Post Comment Sales on the right. Post Comment Sales Content will automatically generate according to your selected products and keywords.
*Note: The Post Comment Sales has to be enabled first for the system to create product comments.
2. Enable Post Comment Sales
Once you have confirmed product information and related settings, click the Enable button to start the event.
A pop-up window will appear for you to confirm the status of the Facebook post; you can select whether or not to "Create product comment(s) under the post".
A. If you select "Create product comment(s) under the post"
In the enabled Post Comment Sales event, every product description will be automatically posted as an independent comment.
When enabling the event, you can view the progress of the product comment generation. You can stop and re-create the product comment at any time.
*Note: Adding or deleting product(s) is not supported while the comments are being created.
B. If you do not select "Create product comment(s) under the post"
You can still click Create product comments on the settings page later or manually add product information and order rules in the Facebook post comments section.
3. Customers place orders via comments
After successfully enabling the Post Comment Sales, customers can place orders by replying "product keyword + quantity" under comments.
They can also comment directly on the post to place orders.
Customers will receive a message via Messenger where they can tap the shopping cart link directly to checkout.
4. Notes
- If you remove a product in the Admin after enabling the Post Comment Sales and creating a product comment, the product comment in the Facebook post will not be deleted simultaneously. Please go to the Facebook post to delete the comment manually.
- Since Facebook comments only support sending one image, the system will upload the first image if the product has multiple images. A default sample image will be uploaded if the product has no image.
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