SHOPLINE's Facebook Social Post Selling feature allows merchants to use the "Keyword comments + quantity " function for non-live-streaming posts on the Facebook Page!
After the customer leaves a message in the post, the system will send the shopping cart link through Messenger by detecting the keywords set up by the merchants, so that the customer can directly complete the checkout.
⚠️ Note: This article covers part 3 of the "Social Post Selling". If you are setting it up for the first time, please refer to Facebook Social Post Selling (1/3) and Facebook Social Post Selling (2/3).
This article will cover the following:
- Enable Facebook Social Post Selling
- Facebook Social Post Selling comment management
- Copy, end, or remove Facebook Social Post Selling
- Customer's view after making comments on a Facebook post
1. Enable Facebook Social Post Selling
Click the Enable button at the top right of the page.
*Please double-check:
- The status of the linked Facebook post is published or scheduled (If it is a scheduled post, make sure that the Facebook Social Post Selling schedule corresponds to the Facebook post schedule time so that customers can place orders successfully when the post is published).
- The content of the Facebook post contains the description of product keywords. This can ensure that customers can view and place an order successfully.
When this window appears, the post for sale has been successfully created and the status will be updated to "Open".
2. Facebook Social Post Selling comment management
Click the "Message Management" icon on the left side of the page to view customer comments and sales performance.
i. Sales Overview
In the "Sales Overview" section, you can view the "Total Comment(s)", "Orders(s)", "Total Order Amount", "Unpaid", and "Unpaid Amount".
ii. Comment Management
In the "Comment Management" section, you can view all the comments, keyword order product(s), their current cart product(s), and created order(s).
*Note: If the customer left a comment after the Social Post Selling has ended, then this comment will not display in the Comment Management section.
You can also filter out comments through the fields above.
On the right side of each comment, there are three feature buttons:
-
Instant Chat: Send a message through FB Messenger to the customer
*Note: According to Facebook's policy, if the customer does not interact with you through Facebook in the past 24 hours, you will not be able to message them again. - Edit Cart: Edit the products in the customer's cart
- Create Order: Directly create an order for the customer
3. Copy, end, or remove Facebook Social Post Selling
Click the drop-down menu next to the Enter button to select to copy, end, or delete the Social Post Selling.
Bulk copy/ remove Facebook Social Post Selling
Click All Sales Events.
Check the boxes to the left of the Facebook Social Post Selling (check the box on the top to select all), then click Copy or Delete to execute the action in bulk.
*Notes:
- If you remove a Social Post Selling that is still "Open", customers will still be able to place keyword orders by commenting on the post.
- When you remove a Social Post Selling, a pop-up window will ask you to double confirm before proceeding.
- The copied post will appear at the top of the Social Post Selling list.
- When you copy a Social Post Selling, the system will only copy the name, product, keyword, order placement rules, comment, and message setup, and scheduled time of the Social Post Selling. The Facebook link will not be included, so you will need to reconnect the Facebook post.
4. Customer's view after making comments on a Facebook post
Customers place an order by leaving comments consisting of a keyword + quantity in the Facebook post.
Customers will also receive a Messenger message and can hit the Continue button to check out.
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