Store SEO Guide

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Title, introduction, and descriptive URLs in search engine optimization (SEO) in the store will appear in search engine results and content on social media platforms. 

Potential customers find your store using search engines. The better you do with your SEO, the higher your products/shop rank on search engine results, the greater exposure your products gain, thus more traffic you can diverge to your online store, resulting in more sales.

 

In this article, you will be introduced:

 

1. How to set up SEO on product, categories, page levels?

The content of SEO requires a unique text description for the content of each page to help customers understand the page content. Using SHOPLINE, merchants can set up SEO on each page. Merchants can enter the page you want to set the content by following the guideline below. 

 

A. Product page 

  • On the Admin Panel, go to Products & Categories > Products. Select the product you want to set up SEO, and click "Edit" on the right. In the Edit tab, select Search Engine Optimization.
  • Here you put the title, product description, target keywords, and URL for the page you want to show up on the search result page.
  • You may also like to set up the same for the other language version. Please note that one product only has one SEO-Friendly URL. You cannot generate both English and Chinese URL.
  • Remember to click "Update" to save your changes.

 

B. Product category

  • The same procedure goes with categorical SEO. Go to Products and Categories > Categories >"Edit".
  • Remember to click "Update" to save your changes.

 

C. Text page

To know more about the text page, click here

  • Go to Online Store Design > Pages. Click on the "Edit" button next to the page you want to edit.
  • Remember to click "Update" to save your changes.

 

D. Advanced page 

To know more about the advanced page, click here

  • Go to Online Store Design > Pages. Click on the "Edit" button next to the advanced page you want to edit.
  • On the edit page, click the blue "Build" button of the left of the page, then click "SEO settings".
  • Remember to click "Update" to save your changes.

 

E. Express checkout page

This function supports Premium, O2O, or Enterprise plan. Click here for details. 

  • Go to Online Store Design > Express Checkout Pages. Click on the "Edit" button next to the page you want to edit.
  • On the edit page, click the blue "Build" button on the left of the page, then click "SEO settings".
  • Remember to click "Update" to save your changes.

 

F. Promotion page 

This function supports Premium, O2O, or Enterprise plan. Click here for details. 

  • Go to Promotions & Reward > Promotions & Campaigns. Select "Product-Level" tab under Discount. Click "Edit" and select "Page & SEO" to set up SEO wordings.
  • Remember to click "Update" to save your changes.

 

2. Fields to set up for SEO

To set up SEO, there are 4 fields to set up - title, introduction, keywords, and descriptive URL.

 

A. Title

This text will appear in search results, browser tabs, and when you share a link to social media. You need to write a title that can attract customers to click and discover the content. You can include the event theme, discount offer percentage/amount, product features, and page content theme.

 

B. Introduction

This text will appear in search results and when you share a link to social media. Besides an attractive headline, the number of words is restricted by search engines and social media, therefore not all text content can be shown. 

You can include the product selling points, event descriptions, a sound bite, etc. in the brief introduction. This can let customers to grasp the brief content of the page and thus help them judge whether it is the information they are looking for. You could also consider leaving a hint to lure customers to click and see the details. 

 

C. Keywords

This field is for search engines. Customers will not see it in search results or store pages. Although this is not a factor varying the Google search result ranking, it is still an essential field for other search engines. It is ideal to set a set of 3-5 keywords for a page.

 

D. Descriptive (SEO-Friendly) URL

This field appears at the end of the page URL. Each page has only one address. It is ideal to set in English for search engine identifications and clarification. 

 

  • Setting page on Admin Panel___2021-08-10___1.23.43.png
  • Link appearance on browser___2021-08-10___1.24.37.jpg

 

After you enter the fields, you can preview the text presentation style in the SEO column. The final appearance result is varied by search engine and social media platforms. 

 

URL previews of product, category, and page:

  • Product page: A combination of brand name + product name, with an introduction explaining the product featureTC-Step4.png
  • Category page: A combination of brand name + category, with an introduction explaining the category featureTC-Step5.png
  • Page division: Mention the theme of the campaign, and briefly introduce the rules of the campaignTC-Step6.png

 

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