Title, introduction, and descriptive URLs in search engine optimization (SEO) of the store will appear in the search engine results and content on social media platforms.
Potential customers typically find your store through search engines. The better you do with your SEO, the higher your products/shop will rank on the search engine results. The greater exposure your products gain, the more traffic you can diverge to your online store, resulting in more sales.
In this article, you will be introduced to:
1. How to set up SEO on product, categories, page levels?
SEO requires a unique text description for the content of each page to help customers understand the page content. Using SHOPLINE, merchants can set up SEO on each page. Merchants can enter the page you want to set the content by following the guideline below.
A. Product page
- On the Admin Panel, go to [Products & Categories] > [Products]. Select the product you want to set up SEO, and click "Edit" on the right. In the Edit tab, select Search Engine Optimization.
- Here you put the title, product description, target keywords, and URL for the page you want to show on the search result page.
- You may also like to set up the same for the other language version. Please note that one product only has one SEO-Friendly URL. You cannot generate both English and Chinese URLs.
- Remember to click Update to save your changes.
B. Product category
- The same procedure goes with categorical SEO. Go to [Products and Categories] > [Categories] > Edit button.
- Remember to click Update to save your changes.
C. Text page
To know more about the text page, click here.
- Go to [Online Store Design] > [Pages]. Click on the Edit button next to the page you want to edit.
- Remember to click Update to save your changes.
D. Advanced page
To know more about the advanced page, click here.
Please refer to SEO Settings | Page Builder (New) for the advanced page settings.
- Go to [Online Store Design] > [Pages]. Click on the Edit button next to the advanced page you want to edit.
- On the Edit page, click the blue Build button on the left of the page, then click SEO settings.
- Remember to click Update to save your changes.
E. Express checkout page
This function supports Premium, O2O, and Enterprise plans. Click here for details.
- Go to [Online Store Design] > [Express Checkout Pages]. Click on the Edit button next to the page you want to edit.
- On the edit page, click the blue Build button on the left of the page, then click SEO settings.
- Remember to click Update to save your changes.
F. Promotion page
This function supports Premium, O2O, and Enterprise plans. Click here for details.
- Go to [Promotions & Reward] > [Promotions] or [Bundle Promotions]. Select the Product-Level tab under "Discount". Click Edit and select Page & SEO to set up SEO wordings.
- Remember to click Update to save your changes.
2. Fields to set up for SEO
To set up SEO, there are 4 fields to fill in - Title, Introduction, Keywords, and Descriptive URL.
A. Title
This text will appear in search results, browser tabs, and when you share a link to social media. You need to write a title that can attract customers to click and discover the content. You can include the event theme, discount offer percentage/amount, product features, and page content theme.
B. Introduction
This text will appear in search results and when you share a link to social media. Since the number of words is restricted on search engines and social media, not all text content can be shown, and you will need the introduction portion to help your potential customers understand what your page is about before they decide to click in. You can include the product selling points, event descriptions, a sound bite, etc. in the brief introduction. This can let customers have a stronger grasp of the page and thus help them judge whether it is the information they are looking for. You could also consider leaving a hook to attract customers to click in and see the details.
C. Social Preview
The "Social Preview" image will be displayed when sharing links on social media. By configuring the Social Preview feature, you can enrich your online store pages and increase customers' purchasing intention.
*Note: It is recommended to upload images with sizes compliant with the guidelines of third-party social media platforms. In addition, as each platform has its own operational schedule for updates, the changes may not take effect instantly after uploading.
- Social Preview in the Admin
D. Keywords
This field is to help search engines better understand your online shop. Customers will not see it in search results or store pages. Although this will not affect the rankings in Google search, it is still an essential factor for other search engines. It is ideal to set a set of 3-5 keywords for a page.
E. Descriptive (SEO-Friendly) URL
This field appears at the end of the page URL. Each page has only one address. It is ideal to set in English for search engine identifications and clarification.
- Setting page on Admin Panel
- View on browser
After you enter the fields, you can preview the text presentation style in the SEO column. The final appearance result is varied by search engine and social media platforms.
URL previews of product, category, and page:
- Product page: A combination of brand name + product name, with an introduction explaining the product feature.
- Category page: A combination of brand name + category, with an introduction explaining the category feature.
- Page division: Mention the theme of the campaign, and briefly introduce the rules of the campaign.
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