Express Checkout Page

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You can add an Express Checkout Page for a speedy and effective promotion of a selected product, which allows customers to view more product details and check out the product directly on the same page. Merchants using the Premium plan may have up to 10 different Express Checkout Pages at one time.

We'll cover these aspects in this article:


1. Features for Express Checkout Page

  • To greatly focus on promoting the selected product

    Merchants can greatly focus on promoting one product by using the Express Checkout Page and customize the page by organizing banners, images, videos, and texts with drag-and-drop. No need to create a complete shop and you can sell a specific product or a product collection right after you create the single page.


  • To provide customers with an intuitive way to browse and buy products

    The Express Checkout Page includes the feature to browse the product and checkout on the same page. Customers can check the product details and then select the variations, quantity, delivery, and payment options to checkout without jumping to another page. The Express Checkout Page provides customers with a more direct and convenient way to shop your products.


  • Individual shopping cart

    There are individual shopping carts for every Express Checkout Page so that customers would only see the product(s) they want to buy in the shopping cart and allow the customer to checkout immediately. If customers shop and add products other than those in the Express Checkout Page to your shop’s shopping cart, the items will not appear in this shopping cart.
    We also hide the header, footer, and menu bar to prevent users from being distracted by other pages and just focusing on the product you want to promote.

Check out our demo store to learn more! (currently available in Traditional Chinese)



2. Steps for setting up an Express Checkout Page

Step 1. Create an Express Checkout Page

In the SHOPLINE Admin, go to [Online Store Design] > [Express Checkout Pages]. Click Create to add an Express Checkout Page. You can edit, unpublish, and delete the page here.

Note: The page cannot be restored if you delete the page.



Step 2. Select a product 

You can only select one product for each express checkout page.  To update product-related information, please go to the editing page of the product ([Products and Categories] > [Products] >Edit).

If there's more than one variation and pricing for the selected product, the system will show the lowest price on the storefront.
If the product is unpublished, a "404 not found" will be shown on the storefront.
If the product is out of stock, has a hidden price, has no price or the price is equal to 0, the customer cannot buy the product on Express Checkout Page.


*Note: If the product is a hidden product, please check the box for "Show hidden products" under [Build] > [Other Settings].



Step 3. Edit the Express Checkout Page

After you select the product, it will automatically render a template with the "product section" and "checkout section" in the editing area.

The "product section" includes the product name, price (the lowest price among all the variations), and a "Buy Now" button;
The "checkout section" includes a shopping cart, delivery, and payment method with the "Buy Now" button at the bottom.

You can add new elements above and under the dotted line of the "product section", such as text, image, and video, just like how you design Advanced Page using the old page builder. For further information, please refer to the Advanced Page FAQ.

Note: The Express Checkout Page is tailored for promoting one single product only, therefore you won't be able to add "Single Product" or "Category" widgets on this page.


If there are multiple variants, you can set up Cart Settings > Show All Variations for selected pages. After you enable this feature, customers can see and buy multiple variant products in one go.



Step 4. Customize the page title, SEO settings, and check the page

For stronger and more effective promotion of a selected product, you can update the page title and SEO settings to attract more customers to your page. Click the Preview button at the bottom right to preview the page effect. 



Step 5. Setup Completed!

Click View Page to browse the Express Checkout Page. You can use your Facebook Page, LINE@, or any online channel to promote and sell the product.



3. Customer's view on the storefront

Step 1. Browse the Express Checkout Page

The Express Checkout Page is a quick shopping-oriented page, which focuses on product information and streamlines the browsing and purchasing process.


Step 2. Buy now

Click the "Buy Now" button at the top right of the product section to go straight to the shopping cart at the page bottom. Consumers can select the variation, quantity, and delivery method. Click "Buy Now" at the page bottom to guide the consumers to go to fill in the order information.


Step 3. Fill in the order information

Fill in the customer information, and delivery detail. Check the box to confirm that the customer agrees to the store's Terms and Use and Privacy Policy, then click "Place Order" 


4. Notes

  • You have to create the Main Product first
    The main product can be used in more than one Express Checkout Page, and the Express Checkout Page would be available only if the product is published, the price is not hidden or 0, and have sufficient inventory. All the product settings will be the same as the normal main product in-store, and can only be edited on the Product Edit Page.
  • Add-on items are not yet supported
    The main purpose of the Express Checkout Page is to promote one selected product only. Even if the main product originally has linked an add-on item, the add-on item would not be rendered in the Express Checkout Page.
  • Share and use the same shop promotions
    Customers can enjoy the discount and free shipping promotions in-store when shopping through the Express Checkout Page.






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