A+B Promotion Step 1 - General Information

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When you are planning different promotional campaigns, SHOPLINE's "A+B Promotion" feature can help you create the marketing strategy that best suits your shop. This article will take you through the steps to set up an "A+B Promotion" promotion.

 

If you would like to offer some other discounts, such as "Free
shipping for orders over a thousand." or "Buy X get Y discount",
please take the below FAQ as your reference.

Promotions Step 1 - General Information

Free Shipping Promotion Step 1 - General Information

Bundle Promotion Step 1 - General Information

Buy X Get Y Promotion Step 1 - General Information

 

If you wish to skip the first step, please go to Steps 2, 3, or 4
from the following FAQ.

Promotions Step 2 - Set Target Group

Promotions Step 3 - Benefits & Criteria

Promotions Step 4 - Payment & Delivery Options

 

1. Enable the feature

Before you start, please go to the Admin and install the feature from [Apps] > [Apps Store].

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2. Setup general information

Step 1. Open the A + B Promotion setup page

Go to [Promotions & Reward] > [Bundle Promotion] from the menu bar. Click Add and select A+B Promotion to begin set up.

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Step 2. Promotion name

On the edit page, please fill in the promotion name of the campaign. This name will appear on the checkout page as the "Applied Promotion". If you have enabled the feature of "Show promotion campaign information on product details page" in [Promotions & Reward] > [Promotions] > [Promotion Settings], the name will be shown in the product detail pages as well.

*We would advise you to set your promotion name by listing the condition, type and target group clearly for easy reference. For example, "1 Selected Phone Case & 1 Selected Screen Protector for $999".

  • You can input only one language.
  • The Promotion Name is limited to 100 characters. 

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Step 3. Available channel 

The Online Store is set by default, check "Retail Store" to sync its discount with the Online Store. 

*Note: Retail Store cannot be selected in the following scenarios:

  • Merchant with no Retail POS plan or Smart OMO module
  • Promotion type as "Free Gift" or Promotion method as "For Affiliate Campaign Only"

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Step 4. Discount Summary

Once you have set up your promotion type and conditions, a summary of your promotion will show up in this field for quick reference.

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i. Set Benefit Type

  • There are 4 types of discounts:  Pricing, [Coming Soon] Discount %, [Coming Soon] Discount Amount, [Coming Soon] Free Gift. 
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  • Stackable Pricing: Once the checkout items reach the conditions, the discount begins to stack up. For example: Buy 2 items from Group A + 1 item from Group B for $500 (Auto apply 4 items from Group A +2 items from Group B for $1000, etc.)
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    *Note: You will only have the option to enable/disable the stackable setting for "Pricing" discount type. The rest of the discount types - "Discount %", "Discount Amount" and "Free Gift" are set to be stackable by default.
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ii. Set Event(s) and Condition(s)

The different types of discounts conditions are shown as follow: 

A. Pricing

Enter Group A and Group B quantity and discounted price. For example, purchase 1 item from Group A and 1  item from Group B for NT$1,000.

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B. [Coming Soon] Discount %

Enter Group A and Group B quantity and discount percentage. For example, purchase 1 item from Group A and 1 item from Group B for 10% off.

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C. [Coming Soon] Discount Amount 

Enter Group A and Group B quantity and the discount amount. For example, purchase 1 item from Group A and 1 item from Group B for NT$50 discount.

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D. [Coming Soon] Free Gift 

Enter the purchase item for Group A and Group B, and select a Free Gift from the existing products in the store. For example, purchase 1 item from Group A and 1 item from Group B for 1 Free Sparkle Nail Polish.

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3. Select Products Eligible for Promotion

You can separately choose products for Group A and Group B by using the keywords/ tags/ categories in the search bar or clicking "Select all in this page" to sort through quickly and select products.

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*Note: Group A and Group B products cannot be selected more than once, the system will flag the item that has been selected as part of Group A. 

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Online store view of "A + B Promotion"

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3. Apply "A + B Promotion"

This section below will cover the different types of scenarios in which the system will use the "A + B Promotion".

Scenario 1: Purchase 2 items from Group A and 1 item from Group B
for $500 + Stackable Pricing OFF

If you turn off the stackable pricing, the system will count the two most expensive products from Group A and the most expensive product from Group B to apply the promotional discount. If the customer selects more products beyond the promotion conditions, those products will be calculated as the original price.

  • When a customer buys "2 items from Group A  + 1 item from Group B," the total is $500.
  • When a customer buys "4 items from Group A + 2 items from Group B," the total is $500 plus the original price of 2 Group A items and 1 Group B item.  

 

Scenario 2: Purchase 1 item from Group A and 1 item from Group B
with a total of $1000 + Stackable Pricing ON
  • When a customer buys "1 item from Group A  + 1 item from Group B" for a total of $1000.
  • When the customer buys "2 items from Group A  + 2 items from Group B" for a total of $1000*2=$2000.
  • When the customer buys "4 items from Group A  + 3 items from Group B" for a total of $1000*3=$3000 plus the original price of 1 Group A item.  
    *Note: Because only three groups met the discount condition (the system will apply the promotion to the most expensive items in the group), the remaining 1 Group A item will be calculated for its original price once stackable pricing is enabled.

4. Notes

  • The A+B Promotion currently supports both "Auto apply promotion" and "For Affiliate Campaign Only".
    [Coming soon] The "Coupon code" apply method for promotions
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  • When using "Auto apply promotion" for A+B Promotion, the selected product's validity dates and target group cannot overlap.
    For example: When A+B Promotion 1 and 2 have the same valid period and target group, if the selected product of A+B Promotion 1 includes a Blue Nail Polish,  A+B Promotion 2 will not be able to include the Blue Nail Polish.

  • Each item in the shopping cart can only apply one discount type (Pricing/ Discount %/ Discount Amount), promotion will be applied in the order of the following: 
    • Apply Method: Coupon Code > Affiliate Campaign Code > Auto Apply
    • Discount type: A+B Promotions > Bundle Promotions > Selected Products Promotions > Selected Categories Promotions 
    • Target Group: Specific Customer Tags > Specific Membership Tier(s) > All Members > All Customers
    • The promotion created the earliest

  • The shopping cart can apply multiple free gift promotions at the same time as long as the conditions are met. This means the selected product of multiple free gift promotions can be the same in overlapped valid period and target group.

 

* Once you have completed Step 1, you can refer to the following
FAQs for Step 2, 3, and 4:


Promotions Step 2 - Set Target Group

Promotions Step 3 - Benefits & Criteria

Promotions Step 4 - Payment & Delivery Options

 

* The following is a sequence diagram for the application of promotions. The promotions will be applied from top to bottom, except those related to gifts, which can be applied in a stack. As for the rest of the promotions, only one will be applied per row.  

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