"Bundle Group Pricing": Step 1- General Information

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When you are planning different promotional campaigns, SHOPLINE's "Bundle Group Pricing" features can help you to come out with the marketing strategy that suits your shop. 

By providing "Bundle Group Pricing" promotions, you could encourage customers to purchase additional products.

This article will take you through the steps to set up a "Bundle Group Pricing" promotion.

 

If you would like to offer some other discounts, such as "Free shipping for orders over a thousand." or "Buy X get Y discount", please take the below FAQ as your reference.

Read more:
"Promotions & Campaigns": Step 1- General Information
"Free Shipping": Step 1- General Information
"Bundle Pricing": Step 1- General Information

If you wish to skip the first step, please go to Step 2, 3, or 4 from the following FAQ.

Read more:
Sales & Promotions: Step 2- Target Group
Sales & Promotions: Step 3- Benefits & Criteria
Sales & Promotions: Step 4- Payment & Delivery Options

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Set the Promotional Campaigns

Before you start, please install the feature from '' Apps > Apps Store ''

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Please go to "Promotions & Reward" > "Bundle Price" from the menu bar, and add a "Bundle Group Pricing" promotion.

In the first step, you'll need to decide the condition of the campaign, which means the customers can only get the "Bundle Group Price" discount when they meet the requirement of the bundle items you set.

 

Promotion Name

After you enter the edit page, please fill in the promotion name of the campaign.

This name will be displayed in the checkout page as the "Applied Promotion". If you have enabled the feature of "Show promotion campaign information on product details page" in "Online Store Design" > "Design" > "Advanced Settings", the name will be shown in the product detail pages as well.

The name of the promotional campaign must be clearly stated. It should include the condition, promotion type and target customer. A name with complete information can get customers' attention, increase sales and improve reputation. 

For example, 1 Selected phone case & 1 Selected screen protector for $999

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(1) You can fill in the name in either language.

(2) Promotion Name cannot be more than 100 characters in length.

 

Discount Summary

The default condition will be selected products in two groups. After you have completed the "Set Event(s) and Condition(s)" section, you may preview the promotion settings.

 

Select Products Eligible for Promotion

You can fill in the number of items required and the discounted price.

Please note that it can only support one condition, and you can click "ON" to allow stackable pricing.

 

Example 1 :Purchase 1 item of Selected Products in Group A and 1 item of Selected Products in Group B for NT$999 (enabled stackable pricing)

When the customer buys " 1 item from Group A and 1 item from Group B", it will be $999.

If the customer buys " 4 items from Group A and 3 items from Group B", there will be three bundle groups that meet the requirement. Therefore, 1 item from Group A will be calculated with the original price during checkout. The bundle group price will automatically apply to the other 6 items as the stackable pricing has been enabled.  

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Example 2:Purchase 2 items of Selected Products in Group A and 1 item of Selected Products in Group B for NT$500 (disabled stackable pricing)

If you turn off "stackable pricing", the system will only apply the highest price of Group A and Group B to the discount. The reminding items of Group A and Group B will calculate with the original price during checkout.

  

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  • Select Products in Group A

To select a product in group A, click on the "Select Products in Group A" button to filter by product categories or search by product name, keywords, tags, or SKU. 

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  • Select Products in Group B

To select a product in group B, click on the "Select Products in Group B" button to filter by product categories or search by product name, keywords, tags, or SKU. 

 

Products cannot be selected in both group. If a product is already in group A, it will be displayed in red.

 

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*Please note:

  • The bundle group price will be auto-applied; it doesn't support coupon code setting.
  • If a Bundle Price Promotion shares the same validity period and target group with a Bundle Group Price Promotion, they cannot apply to the same products.
  • Bundle Group Price Promotion can share the same selected products with Selected Products Promotion. The discount will apply automatically according to the sequence.

 

After completing the first step

You can refer to the below FAQs for following steps.

Read more:
Sales & Promotions: Step 2- Target Group
Sales & Promotions: Step 3- Benefits & Criteria
Sales & Promotions: Step 4- Payment & Delivery Options

 

Promotion Page Setting

When the customers enter the bundle group pricing promotion page, they could see the condition at the top of the page.

The tags of group A and group B will be shown in red and green and displayed next to the product name. Customers can also filter the group they prefer to take a look.

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The system will display the number of selected products in the shopping cart.

If a product has been applied to the Bundle Group Pricing promotion, there will be a discount tag shown in the lower-left corner of the product photo.

 

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The system will apply the discounts according to the sequence in the chart below, from top to bottom, left to right. When promotions are not in the same hierarchy, they can be applied cumulatively.

 

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