In "Home", you can check key operating metrics including "Total Sales", "Total Orders", "Total Customer"..etc; and you can understand your shop's performance more via selecting specific analysis range and utilizing the comparison function.
＊Only if you use both our online store and pos, items would be separated to "Online Store" and "Retail Store".
- GMV, Sales, and Orders
- Average Order Value
- Total Shoppers
- Returning Shopper Rate
- Shop’s Page Views
- Top 10 Products Sold
GMV, Sales, and Orders
You can click on the metric section that will expand the data during the selected period. You can select "Omni-Channels", "Online Stores", and "Retail Stores" to display the line graphs of those channels according to your needs.
| Index | Index Description |
| Gross Merchandise Value | Total sales amount from created orders (Including canceled orders) |
| Gross Orders | Total gross orders created (Including canceled orders) |
| Total Sales | The sales amount from Total Orders, which includes product revenue/discount amount/delivery fee etc.; which is the amount customer ultimately pays. (Excluding canceled orders)* |
| Total Orders | Total orders created (Excluding canceled orders)* |
*If there is any change of orders (e.g. canceled orders, order split, or order edit action), the sales amount difference will be counted on the date of action done.
Average Order Value
The more orders placed the more revenue in return. SHOPLINE offers the Average Order Value in Shoplytics to let you know how promotion campaigns have been performing.
| Index | Index Description |
| Average Order Value | Total Sales ÷ Total Orders (Excluding canceled orders) |
Total Shoppers
This metric helps you with knowing unique customers in the selected time range. You can click on the metric section that will expand the data during the selected period. You can select "Omni-Channels", "Online Stores", and "Retail Stores" to display the line graphs of those channels according to your needs.
| Index | Index Description |
| Total Shoppers | The total orders for unique customers in the selected time range; Total Shoppers may not equal to the sum of Shoppers Over Time. For example, if the time range is Jan 1st - Jan 5th; and Customer A has made orders on Jan 1st and Jan 3rd, then there will be +1 shopper count on Jan 1st and Jan 3rd respectively; but the Total Shopper will be only +1. |
Returning Shopper Rate
the returning shopper rate can show how many returned customers.
| Index | Index Description |
| Returning Shopper Rate | No. of unique Returning Shoppers* ÷ No. of unique Total Shoppers E.g. There were 100 shoppers in the selected time range, 30 of them were New shoppers and 70 of them were returning shoppers, the returning shopper rate would be 70%. |
*The unique customer counts who have purchased before, and purchased again during the selected time range. More about "Returning Shoppers" please refer to Customers: Shopper Analysis｜Shoplytics
Shop’s Page Views
| Index | Index Description |
| Shop's Page Views | All page view included.* |
* Please note that the merchant's browsing records are also counted for the page views.
Top 10 Products Sold
"Home" has the top 10 products sold, and you can find the top 100 products sold on Products report (available for Standard and Pro version). You can click "Full Report" into the Top 100 report. Please refer to Products｜Shoplytics 
| Index | Index Description |
| Top 10 Products Sold | Metric is sorted by the quantity sold of each product |
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