In "Home," you can check key operating metrics, including "Total Sales," "Total Orders," "Total Customer," etc., and you can better understand your shop's performance by selecting a specific analysis range and using the comparison feature.
*Products would be separated into "Online Store" and "Retail Store" only if you use both SHOPLINE Online Store and POS.
In this article, you will be introduced to the following:
- GMV, Sales, and Orders
- Average Order Value
- Total Shoppers
- Returning Shopper Rate
- Newly Added Members
- Shop’s Page Views
- Top 10 Products Sold
1. GMV, Sales, and Orders
You can click on the metrics section to expand the data during the selected period. You can select "Omni-Channels," "Online Stores," and "Retail Stores" to display the line graphs of those channels according to your needs.
| Metrics | Description |
| Gross Merchandise Value | Total sales amount from created orders (Including cancelled orders) |
| Gross Orders | Total gross orders created (Including cancelled orders) |
| Total Sales |
|
| Total Orders | Gross orders - cancelled orders* |
*Note: If there are any changes of orders (e.g. cancelled orders, order split, or order edit), the difference in sales amount will be counted on the date of action done.
2. Average Order Value
The more orders placed, the more revenue in return. SHOPLINE offers the Average Order Value in Shoplytics to show you how promotion campaigns have been performing.
| Metrics | Description |
| Average Order Value | Total Sales ÷ Total Orders (Excluding cancelled orders) |
3. Total Shoppers
This indicator helps you to know unique customers in the selected time range. You can click on the metrics section to expand the data during the selected period. You can select "Omni-Channels," "Online Stores," and "Retail Stores" to display the line graphs of those channels according to your needs.
| Metrics | Description |
| Total Shoppers | The total orders for unique customers in the selected time range. Total Shoppers may not equal the sum of Shoppers Over Time. For example, if the time range is 1 Jan - 5 Jan, and Customer A has made orders on 1 Jan and 3 Jan, then the shopper count will be +1 on 1 Jan and 3 Jan respectively. However, the number of Total Shoppers will be only +1. |
4. Returning Shopper Rate
Maintaining returning customers is crucial to the success of the store. Therefore we have included Returning Shopper Rate in the overview for you to access the performance of repurchase rates.
| Metrics | Description |
| Returning Shopper Rate | No. of unique returning shoppers* ÷ No. of unique total shoppers For example, if there were 100 shoppers in the selected time range, 30 of them were new shoppers, and 70 of them were returning shoppers, the returning shopper rate would be 70%. |
*Note: The return shopper means customers who have purchased before and purchased again during the selected time range. For more about "Returning Shoppers," please refer to Customers: Shopper Analysis | Shoplytics
5. Newly Added Members
| Metrics | Description |
| Newly Added Members | The number of store customers who registered as members* |
*Note: A negative number indicates member deletion on that day.
[Coming Soon] "Newly Added Members" supports channel split data
The "Newly Added Members" indicator supports data from different channels including "Online Store," "Retail Store," and "Others." Through this indicator, you can view the number of new members joining your stores via different channels during a certain period, making it convenient for you to allocate your resources channel-wise.
*Note:
- Only users granted "Omni-Channel" permission will see the "Others" channel tab.
- In the Admin, go to [Settings] > [Permission & Security] > [Edit] > [Shoplytics Access Rights] to grant the desired administrator permission to manage "Channels & Stores." For merchants having the e-Commerce and Retail POS plans, the page will display both "Online Store" and "Retail Store" as shown below, while for merchants having only the Retail POS plan, it will only display "Retail Store."
6. Shop's Page Views
| Metrics | Description |
| Shop's Page Views | View count of all pages.* |
*Note: Merchant's browsing records are also counted for page views.
7. Top 10 Products Sold
The "Home" dashboard has the top 10 products sold, and you can find the top 100 products sold on the Products report (available for Standard and Pro versions). You can click Full Report > to view the Top 100 product ranking. Please refer to Products | Shoplytics.
*Note: The Top 10 Products Sold include general products, product sets, and add-ons.
| Metrics | Description |
| Top 10 Products Sold | This indicator is sorted by the quantity sold of each product |
Read more
- Omni-Channel Analysis Introduction | Shoplytics
- Customers: Shopper Analysis | Shoplytics
- Products: Product Overview | Shoplytics
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