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In "Home," you can check key operating metrics, including "Total Sales," "Total Orders," "Total Customer," etc., and you can understand your shop's performance more by selecting a specific analysis range and utilizing the comparison function.

*Products would be separated into "Online Store" and "Retail Store" only if you use both SHOPLINE online store and POS.

 

1. GMV, Sales, and Orders

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You can click on the metric section to expand the data during the selected period. You can select "Omni-Channels," "Online Stores," and "Retail Stores" to display the line graphs of those channels according to your needs.EN-Step2.png

Metric  Description
Gross Merchandise Value Total sales amount from created orders (Including cancelled orders)
Gross Orders Total gross orders created (Including cancelled orders)
Total Sales
  • Online Store Total Sales = Online Gross Merchandise value - Total Cancelled Value + Total Edited Value
  • Retail Store Total Sales = Retail Store Gross Merchandise Value - Total Cancelled Value + Pre-Order (Paid Off) - Pre-Order (Outstanding) - Amount Refunded
  • O2O Omni Channel Total Sales = Online Store Total Sales + Retail Store Total Sales
Total Orders Gross orders - cancelled orders*

*If there is any change of orders (e.g. Cancelled orders, order split, or order edit), the difference in sales amount will be counted on the date of action done.

 

2. Average Order Value 

The more orders placed, the more revenue in return. SHOPLINE offers the Average Order Value in Shoplytics to show you how promotion campaigns have been performing.

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Metric Description
Average Order Value Total Sales ÷ Total Orders (Excluding cancelled orders)

 

 

3. Total Shoppers

This metric helps you to know unique customers in the selected time range. You can click on the metric section to expand the data during the selected period. You can select "Omni-Channels," "Online Stores," and "Retail Stores" to display the line graphs of those channels according to your needs.EN-Step4.png

Metric Description
Total Shoppers  The total orders for unique customers in the selected time range. Total Shoppers may not equal the sum of Shoppers Over Time.
For example, if the time range is 1 Jan - 5 Jan, and Customer A has made orders on 1 Jan and 3 Jan, then the shopper count will be +1 on 1 Jan and 3 Jan respectively. However, the number of Total Shoppers will be only +1.

 

4. Returning Shopper Rate

Maintaining returning customers is crucial to the success of the store. Therefore we have included Returning Shopper Rate in the overview for you to access the performance of repurchase rates. 

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Metric  Description
Returning Shopper Rate No. of unique returning shoppers* ÷ No. of unique total shoppers
For example, if there were 100 shoppers in the selected time range, 30 of them were new shoppers, and 70 of them were returning shoppers, the returning shopper rate would be 70%.

*The return shopper means customers who have purchased before and purchased again during the selected time range. For more about "Returning Shoppers," please refer to Customers: Shopper Analysis | Shoplytics

 

5. Shop's Page Views

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Metric Description
Shop's Page Views View count of all pages.*

*Please note that the merchant's browsing records are also counted for page views.

 

6. Top 10 Products Sold

The "Home" dashboard has the top 10 products sold, and you can find the top 100 products sold on Products report (available for Standard and Pro versions). You can click Full Report to view the Top 100 product ranking. Please refer to Products | Shoplytics.

*Remarks: The Top 10 Products Sold include general products, product sets, and add-ons.

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Metric Description
Top 10 Products Sold Metric is sorted by the quantity sold of each product

 

 

 

 

 

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