In "Customers", you can segment your customers into "New Customers" and "Returning Customers", to understand your customer composition and the GMV contribution by different customer groups. Doing so can help you analyze the customer behavior more and apply suitable marketing campaigns to attract different types of customers.
For example, is the loyalty program designed for returning customer or the new customer credits plan more effective to grow your customer base?
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Total Shoppers
| Index | Index Description |
| Total Shoppers | Number of unique customers who have placed at least 1 order in the selected time period. Total Shoppers may not equal to the sum of Shoppers Over Time.* Ex: if the time range is 07/21-07/27; and Customer A has made orders on 07/21 and 07/25, then there will be +1 shopper count on 07/21 and 07/25 respectively; but the Total Shopper will be only +1. |
*The Shoppers Over Time included repeated purchase customers, but total shoppers, new shopper, returning shopper is count on non-repeated customer, so the data in Shoppers Over Time may not be the same total in this chart.
Shopper Counts - New vs Returning
| Index | Index Description |
| New Shopper | Number of unique customers who purchased for the first time during the selected time period. Ex: A customer placed an order on 1/2, then placed another order on 1/5, if choosing 1/1~1/10 as analysis period, this customer would be classed as a NEW shopper. |
| Returning Shopper | Number of unique customers who have purchase record before, purchased again during the selected time period. |
| Others | Retail Anonymous Shoppers |
*The Shoppers Over Time included repeated purchase customers, but total shoppers, new shopper, returning shopper is count on non-repeated customer, so the data in Shoppers Over Time may not be the same total in this chart.
GMV - New vs Returning
| Index | Index Description |
| New Shopper | GMV contributed by new shoppers who made a purchase for their first time during the selected time period. Ex: A customer placed an order on 1/2, then placed another order on 1/5, if choosing 1/1~1/10 as analysis range, this customer will be seen as a new shopper. |
| Returning Shopper | GMV contributed by returning shoppers who have purchase record before and purchased again during the selected time period. |
| Others | GMV contributed by Retail Anonymous Shoppers |
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