In "Customer", you can segment your customers into "New Customers" and "Returning Customers", to understand your customer base split and the sales contribution of different customer groups. Doing so can help you analyze the customer behavior more and the suitable marketing campaign to attract different types of customers. For example, is the loyalty program designed for returning customer or the new customer credits plan more effective to grow your customer base.
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Total Shoppers
| Index | Index Description |
| Total Shoppers | The total orders for non-repeated customers in selected time range; Total Shoppers may not equal to the sum of Shoppers Over Time.* For example, if the time range is 1/1-1/7; and Customer A has made orders on 1/1 and 1/5, then there will be +1 shopper count on 1/1 and 1/5 respectively; but the Total Shopper will be only +1. |
*The Shoppers Over Time included repeated purchase customers, but total shoppers, new shopper, returning shopper is count on non-repeated customer, so the data in Shoppers Over Time may not be the same total in this chart.
Shopper Count - New vs Returning
| Index | Index Description |
| New Shopper | The unique customer counts who purchase for the first time during selected time range. ex: A customer placed an order on 1/2, then placed another order on 1/5, if choosing 1/1~1/10 as analysis range, this customer will be seen as a new shopper. |
| Returning Shopper | The unique customer counts who has purchase record before, and purchase again during selected time range. |
| Accumulated Total Shoppers/ Total Members | The accumulated customer counts/member counts since the shop is open, includes removed customers and members. |
*The Shoppers Over Time included repeated purchase customers, but total shoppers, new shopper, returning shopper is count on non-repeated customer, so the data in Shoppers Over Time may not be the same total in this chart.
Sales - New vs Returning
| Index | Index Description |
| New Shopper | The unique customer counts who purchase for the first time during selected time range ex: A customer placed an order on 1/2, then placed another order on 1/5, if choosing 1/1~1/10 as analysis range, this customer will be seen as a new shopper. |
| Returning Shopper | The unique customer counts who has purchase record before, and purchase again during selected time range. |
| Accumulated Total Shoppers/ Total Members | The accumulated customer counts/member counts since the shop is open, includes removed customers and members. |
*The Shoppers Over Time included repeated purchase customers, but total shoppers, new shopper, returning shopper is count on non-repeated customer, so the data in Shoppers Over Time may not be the same total in this chart.
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