Customers: Shopper Analysis|Shoplytics

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In "Customers",  you can segment your customers into "New Customers" and "Returning Customers", to understand your customer composition and the GMV contribution by different customer groups. Doing so can help you analyze customer behavior more and apply suitable marketing campaigns to attract different types of customers.
For example, is the loyalty program designed for returning customer or the new customer credits plan more effective to grow your customer base?

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Total Shoppers

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Index Index Description
Total Shoppers A number of unique customers who have placed at least 1 order in the selected time period.

Total Shoppers may not equal to the sum of Shoppers Over Time.*
Eg: If the time range is 07/21-07/27, and Customer A has made orders on 07/21 and 07/25, then there will be +1 shopper count on 07/21 and 07/25 respectively, but the Total Shopper will be only +1.

*The Shoppers Over Time included repeated purchase customers, but total shoppers, new shopper, returning shopper is count on non-repeated customer, so the data in Shoppers over time may not be the same total in this chart.

 

 

New vs Returning Shopper

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Index Index Description
New Shopper The unique customer counts who purchase for the first time during the selected time range.
ex: A customer placed an order on 07/21, then placed another order on 07/25. If choosing 07/21~07/30 as analysis range, this customer would be categorized as a NEW shopper
Returning Shopper The unique shopper counts who have prior purchase records between the selected time range.
Others Retail Anonymous Shoppers

 

Shopper Category for Omni-channel

Index Description
New Shopper
Online Only New shoppers who made purchase(s) only from the online store between the selected time range
Retail Only New shoppers who made purchase(s) only from the retail store between the selected time range
Online and Retail New shoppers who made purchase(s) from both the online and retail stores between the selected time range
Returning Shopper
Online Only Returning shoppers who made purchase(s) only from the online store between the selected time range
Retail Only Returning shoppers who made purchase(s) only from the retail store between the selected time range
Online and Retail Returning shoppers who made purchase(s) from both the online and retail store between the selected time range

*The Shoppers Over Time included repeated purchase customers, but total shoppers, new shopper, returning shopper is count on non-repeated customer, so the data in Shoppers Over Time may not be the same total in this chart.

 

 

 

 

 

 

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