In "Customers", you can segment your customers into "New Customers" and "Returning Customers", to understand your customer composition and the GMV contribution by different customer groups. Doing so can help you analyze customer behavior more and apply suitable marketing campaigns to attract different types of customers.
For example, is the loyalty program designed for returning customer or the new customer credits plan more effective to grow your customer base?
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Total Shoppers
Omni-Channel
Online and Retail Store
| Index | Index Description |
| Total Shoppers | A number of unique customers who have placed at least 1 order in the selected time period. Total Shoppers may not equal to the sum of Shoppers Over Time.* Eg: If the time range is 07/21-07/27, and Customer A has made orders on 07/21 and 07/25, then there will be +1 shopper count on 07/21 and 07/25 respectively, but the Total Shopper will be only +1. |
*The Shoppers Over Time included repeated purchase customers, but total shoppers, new shopper, returning shopper is count on non-repeated customer, so the data in Shoppers over time may not be the same total in this chart.
New vs Returning Shopper
Omni-Channel
Online and Retail Store
| Index | Index Description |
| New Shopper | The unique customer counts who purchase for the first time during the selected time range. ex: A customer placed an order on 07/21, then placed another order on 07/25. If choosing 07/21~07/30 as analysis range, this customer would be categorized as a NEW shopper |
| Returning Shopper | The unique shopper counts who have prior purchase records between the selected time range. |
| Others | Retail Anonymous Shoppers |
Shopper Category for Omni-channel
| Index | Description |
| New Shopper | |
| Online Only | New shoppers who made purchase(s) only from the online store between the selected time range |
| Retail Only | New shoppers who made purchase(s) only from the retail store between the selected time range |
| Online and Retail | New shoppers who made purchase(s) from both the online and retail stores between the selected time range |
| Returning Shopper | |
| Online Only | Returning shoppers who made purchase(s) only from the online store between the selected time range |
| Retail Only | Returning shoppers who made purchase(s) only from the retail store between the selected time range |
| Online and Retail | Returning shoppers who made purchase(s) from both the online and retail store between the selected time range |
*The Shoppers Over Time included repeated purchase customers, but total shoppers, new shopper, returning shopper is count on non-repeated customer, so the data in Shoppers Over Time may not be the same total in this chart.
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