* The "Traffic & Conversion Analysis" page is only available to merchants using Shoplytics (Pro) & (Standard), and NOT available to merchants using Shoplytics (Lite). For any module upgrade requests, please contact the SHOPLINE Online Merchant Success Team.
We always hope that customers can checkout and place orders in our online shop, but actually, there are many steps before they placed orders. In different sessions, customers may depend on different factors to stay or leave, that's why sometimes they are not decided to place orders.
In order to let you know the reason why they didn't place orders eventually, we provide "Conversion" function in the shopping process. Each session shows the conversion rate and turnover rate, which can help you with the optimization of your products, advertising, design and customer relationship.
In "Customer Behavior: Conversion" reports, we provide "Shop's Page Views", "Unique Visitors" and "Conversion Funnel", which can help you to observe and compare the traffic and conversion rate in different periods, and get to know more on which session that customers are staying in the shopping process, in order to optimize their buying experience and conversion to stimulate sales.
This article will introduce:
1. Shop's Page Views and Visitors
Through "Shop's Page Views" and "Unique Visitors", you can view the shop traffic and each unique visitor status in the period of time, as well as to analyze the data in "Conversion Funnel" for business strategy improvement.
| Index | Index Description |
| Shop's Page Views | When there is a visitor, each page view will be increased by 1 time. E.g. Visitor view 10 pages, the shop's page view will be 10 times. |
| Unique Visitors (See notes below) | The system uses the browser cookie to determine whether a visit is repeated within the same hour. If the same identification code is detected within that hour, it will be counted as only one unique visitor. |
*Notes on "Unique Visitors":
- If visitors clear the browser cache or use incognito browser to visit the shop, it will be counted as a new visitor.
- Since the system calculates data on an hourly basis, visitors who access the store in different hours are counted as unique in each respective hour.
For example: If the same visitor accesses the store during two consecutive hours, the system will count the visitor as two unique visitors. - The calculation of "Unique Visitors" began from 13 Nov 2019. There will be no data if you check on the report before 13 Nov 2019.
2. Total Sessions
"Total Sessions" displays the number of customers who continously interact with you, including browsing websites and placing orders. "Total Sessions by Device Type" displays the device types which your customers use during the interaction. These charts provide insights in user habits and serve as a reference for future obtimization.
| Index | Index Description |
| Session | The period of time a user is active on your site. For example, 1 session can include multiple page views and multiple orders placed. By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. Users that leave your site and return within 30 minutes are counted as part of the original session. |
*Notes:
- Total Sessions by Device Type is divided in 2 parts: Mobile and Desktop (desktop computer + tablet).
- The calculation of Total Sessions by Device Type began from 1 Apr 2024. There will be no data if you check on the report before 1 Apr 2024.
3. Conversion Funnel and Conversion Over Time
1. Conversion Funnel
In conversion funnel, you can view each stage of the customer behavior: Visited, Shopped, Added to Cart, Reached Shopping, Reached Checkout and Checkout Completed. By showing the quantity, reached rate and turnover rate, you can use these data as a preliminary analysis for higher reached rate and conversion rate improvement.
*Notes:
- In the Added to Cart stage, carts derived from the "+1" comments in livestream or post sales campaigns will not be included.
- The calculation of "Conversion Funnel" began from 13 Nov 2019. Yhere will be no data if you check on the report before 13 Nov 2019.
2. Conversion Over Time
You can view different rates and trends in the below charts, and clicking on the session name to show specific data.
Read more
- Customer Behavior: Shopping Cart Analysis | Shoplytics
- Customer Behavior: Shop Search Analysis | Shoplytics
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