Shoplytics homepage provides key metrics for your store’s performance, including GMV, Gross Orders, Total Shoppers, and the Top 10 Products Sold. You can also use the "comparison range" feature to view growth rates compared to the previous period. This helps you get a clear view of your store’s performance.
*Note: The "Online Store" and "Retail Store" tabs are only available with stores using the e-Commerce or Retail POS systems.
This article will cover the following:
1.Insights
The "Insights" section provides a summary of your store’s recent performance by topic and channel. Quickly track changes and trends with operational insights across key metrics.
The analysis range is set to the last 30 days by default. The comparison range is automatically enabled and set to the previous period, allowing you to easily view growth rates. Use the date picker in the top right corner to flexibly adjust both the analysis and comparison ranges.
*Note:
- Growth rate refers to the relative change in the metric, not the absolute change. Growth rate = [(Analysis Value − Comparison Value) ÷ Comparison Value] × 100%
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The update frequency for "All Channels - Product Insight" is hourly, while "Online Store/ Retail Store - Product Insights" is updated daily. All other insights are updated in real time.
Click Omni-Channels, Online Store, or Retail Store to switch between channel tabs. In the "Online Store" and "Retail Store" tabs, hover over the "Causes and Solutions" icon to view the detailed information. For deeper analysis, click the link in the tooltip to open the relevant Shoplytics page.
2. Metric definitions
The homepage highlights key metrics for your store, making it easier to monitor important indicators.
For details on each metric, please refer to the table below.
| Metric | Metric definition | Note |
| Gross Merchandise Value | Total sales amount from created orders (Including cancelled orders) | |
| Gross Orders | Total gross orders created (Including cancelled orders) | |
| Average Order Value | Total Sales ÷ Total Orders | |
| Total Sessions |
Total number of the sessions. A session begins when the visitor first enters the site and ends after 30 minutes of inactivity. Example: If a customer browses the site for an hour and then closes the site, that's one session. If the customer returns after three hours, a new session will be recorded. |
1. Only the "Online Store" tab displays this metric. 2. The "Page Views" metric has been replaced with "Total Sessions". You can still go to [Customer Behavior] > [Traffic & Conversion Analysis] to view Page Views, please refer to Traffic & Conversion Analysis. |
|
Conversion Rate |
Completed checkout count ÷ Total Sessions |
1. Only the "Online Store" tab displays this metric. 2. For more details, please refer to Traffic & Conversion Analysis. |
| Total Shoppers |
The number of unique shoppers who have placed at least 1 order in the selected period. Total Shoppers may not equal the sum of Shoppers Over Time. Example: If the analysis range is 1 Jan - 7 Jan, and Customer A has made orders on 1 Jan and 5 Jan, then the shopper count will be +1 on 1 Jan and 5 Jan respectively. However, the number of Total Shoppers will be only +1. |
For more details, please refer to Shopper Analysis. |
| Returning Shopper Rate |
The number of unique returning shoppers ÷ Total Shoppers Example: If there were 100 shoppers in the analysis range, 30 of them were new shoppers, and 70 of them were returning shoppers, the returning shopper rate would be 70%. |
The returning shopper means customers who have purchased before and purchased again during the analysis range. For more details, please refer to Shopper Analysis. |
| Total Sales |
Online Store Total Sales = Online Gross Merchandise Value - Total Cancelled Value + Total Edited Value - Total Returned Value [from stores only using New Advanced Return Management] Retail Store Total Sales = Retail Store Gross Merchandise Value - Total Cancelled Value + Pre-Order (Paid Off) - Pre-Order (Outstanding) - Total Returned Value O2O Omni-Channel Total Sales = Online Store Total Sales + Retail Store Total Sales |
|
| Total Orders | Gross orders - Cancelled orders | If there are any changes in orders (e.g. cancelled orders, order split, or order edit), the difference in sales amount will be counted on the date of action done. |
| Total Returned Value |
[For stores only using New Advanced Return Management] Total Returned Value = Total return at the time of returned order creation ± Return adjusted item - Total of cancelled returned orders. |
For more details, please refer to Sales Overview. |
| Cancelled Value | Total order amount for orders with the status "Cancelled" | For more details, please refer to Sales Overview. |
| Newly Added Members | The number of store customers who registered as members |
1. A negative number indicates member deletion on that day. 2. The "Newly Added Members" metric includes data from the Online Store, Retail Store, and Others channels. The "Others" data is visible only to users with Omni-Channel permission. To set permissions, please refer to Channels & Stores permission. |
*Note: Only the "Conversion Rate" and "Total Sessions" metrics are updated hourly; all other metrics are updated in real time.
View Chart
Click View Chart in the top right corner to see the visualized data.
3. Top 10 Products Sold/ Top 10 Stores
Top 10 Products Sold
This section shows the top 10 products ranked by the quantity sold. To view full product performance details, click Full Report to go to [Products] > [Product Sales Analysis]. For metric details, please refer to Product Sales Analysis.
*Note:
- The Top 10 Products Sold include general products, product sets, and add-ons.
- This section is updated hourly.
Top 10 Stores
This section shows the top 10 stores ranked by the total sales. To view full store performance details, click Full Report to go to [Retail Stores] > [Store Performance]. For metric details, please refer to Store Performance.
4. Export reports
Click Export to select "Export all reports" or "Export selected reports." After clicking Export again, the report will be sent to your email.
*Note: Exports the "Insights” section is currently not supported.
Take the "Omni-channel > Gross Merchandise Value" report for example:
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