[Coming Soon] Reward Campaign | Store Credits


To maintain customer loyalty and repurchase rate, you can offer store credits for designated members to apply and deduct the order amount. The "Reward Campaign" feature allows you to set up time-limited events for giving out store credits. You can also specify products and applicable membership tier(s). Try out this feature to reach a higher sales goal! 

In this article, you'll find how to:


1. Create a Reward Campaign

Step 1. Add a Reward Campaign

Go to the SHOPLINE Admin > [Promotions & Reward] > [Reward Campaign]. Then click Add Campaign.




Step 2. Enter the campaign name

Enter the name of the reward campaign. The name will be displayed on the storefront checkout page. You can choose to fill in one or more languages.


Step 3. Set the valid period

Select the valid period of the reward campaign. Click the calendar icon on the right to select the date. Uncheck "Never expires" to set the end time of the campaign.


Step 4. Set the available channel

Select the available channel for the reward campaign. Check the box for "Retail Store" to enable the campaign in the retail store.


  • The system does not check the box for "Retail Store" by default.
  • Product subscription for child orders now supports reward campaigns. For more information on product subscriptions, please refer to the following FAQ.



Step 5. Set applicable group

Select the applicable member group(s).

  • All members
    Check the "All members" option, all members can enjoy this reward campaign.
  • Specific Membership Tier(s)
    You can select the membership tier(s) applicable to this reward campaign.


Step 6. Set the purchase condition

There are four conditions. Except for "No Conditions,” you can select the reward campaign's purchase conditions (minimum order amount/ minimum product count).

*Note: Smart OMO only supports reward campaigns for "Total Order over... Minimum Order Amount."

Explanations -

  • No condition: No conditions are required to receive shopping credits.
  • Total Order over: Customers can get store credits when purchasing over a certain amount/ product count.
  • Select Products over: Customers can get store credits when purchasing over a certain amount/ count of selected products.
    • Scroll down to click Select Products. You can use search keywords to find specified products quickly.


  • Selected Categories over: Customers can get store credits when purchasing over a certain amount/ count of selected category.  Scroll down to click Select Category to select the specific category.

    You can also choose to exclude certain products from the category. Click Select Exclude Products to select the products to be excluded from the Reward Campaign.



Selected Products/ Categories over

If merchants set the purchase condition to "Selected Products/ Categories over," they will be able to customize the "Page & SEO Setting," "Campaign Term & Condition," and "Campaign Banner" at the bottom of the page.


  1. You will not be able to edit the promotion page once the reward campaign has started.
  2. The system auto-generates the "Campaign Term & Condition" for you. You can edit the text accordingly.




Step 7. Set the reward content

In the "Reward and Condition" section, you can set the conditions for offering reward credits.


  • The minimum amount/ product count set for the purchase condition in Step 6 does not affect this section.
  • The example below shows the setting of offering a certain amount of store credits for a minimum purchase amount.EN14.png


A. Give store credit
You can offer credits in two ways - "Discount Amount" and "Percentage %."



If you check the box for "Cumulative Reward Credits," each time the customer adds to the shopping cart and reaches the minimum amount/number of products, they can get the store credits.

For example, if you set to offer 10 store credits for every $100, a customer who spends $200 will get  20 credits.
*Note: The "Cumulative Reward Credits" feature only supports a single reward condition combination and cannot be applied to multiple reward condition combinations. Please refer to the instruction below to learn more about the reward & condition tiers.



B. When the purchase over ... give …

  • When the Reward Campaign applies to all members, you can directly enter the minimum amount/ product count and the amount/ percentage of reward credits.

  • When the Reward Campaign applies to a specific membership tier(s), you can enter the minimum amount/ product count, and set different amounts/ percentages of reward credits to each membership tier.


C. Adding Reward Condition Combinations

Click + Add Reward Condition Combination to add a reward condition combination of "When the purchase over... give ...". Up to 3 groups of reward & condition tiers can be added. Click the bin icon to the right of the extra condition combination to delete it.

*Note: The "Cumulative Reward Credits" feature only supports a single reward & condition tier and cannot be applied to multiple reward & condition tiers.



Step 8. Set the reward limit and expiration date

You can set the reward limit for each order and the validity period of the reward credits. Unchecking "Unlimited" to enter the amount of the reward credits. Uncheck "Never Expires" to enter the expiry days of the reward credits.


Step 9. Set the event limit

You can limit the number of rewards for each member and the total number of rewards given in this campaign.


Step 10. Save

After setting up the campaign, you can preview the campaign details on the right. Click Save at the top right to create the reward campaign.


2. Edit Reward Campaign

A. Edit campaign details

You can edit the campaign after creating it. Go to [Promotions & Reward] > [Reward Campaign] in the Admin, and click the Edit button next to the campaign.EN24.png

*Note: You can only edit the end time of ongoing campaigns. Other details, such as event name, applicable group, reward content, etc., cannot be edited. EN26.png

B. Publish/ unpublish/ delete the campaign

To publish, unpublish or delete the campaign, check the box on the left of the campaign, then click Publish/ Unpublish/ Delete.
*Note: Customer service conflicts might occur if you delete an ongoing Reward Campaign, so please be extra careful with the operation. EN27.png 

3. Note

  • When clicking Save on the creation page, if the campaign time overlaps with the time of the existing event, you will see a pop-up reminder as shown below. You can still create other order-level, product-level, or category-level campaigns.

  • If there are multiple ongoing reward campaigns, the system will apply all the reward campaigns that meet the conditions when the customer checks out. In other words, the customer will receive multiple sets of store credits as a reward. 

  • If merchants set up reward campaigns for "Specific Membership Tier(s)," the promotion page will display the following:
    • Customers qualify for one of the membership tiers: display reward campaigns specific to their membership tier.
    • Customers do not qualify for the membership tiers or are not logged in: display reward campaigns for all membership tiers. Customers are not eligible for any reward campaign during checkout.

  • The reward campaign does not support the following types of orders:
    • Imported orders
    • The child order of split orders
    • Manual orders in the Admin

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