SHOPLINE's "Social Post Selling" feature is now available for Facebook Group posts. You can offer attractive sales campaigns for exclusive members of the group to boost brand impression and sales.
Similar to the Social Post Selling campaign on Facebook Page, when a customer leaves a comment on the Facebook Group post, the system will detect keywords and send the shopping cart link through Messenger. Customers can then complete the checkout directly.
⚠️ Note: This feature is not available for private groups.
This article will cover the following:
- Add a Facebook Group Social Post Selling
- Link Facebook Group Social Post Selling to a post
- Enable Facebook Group Social Post Selling
- Customers leave keyword comments on Facebook Group post
- Message Management
- Product Overview
- Copy, end, and remove Social Post Selling
1. Add a Facebook Group Social Post Selling
Step 1
In the SHOPLINE Admin, go to [Social Commerce] > [Social Post Selling], and click Add New Sales Event.
Select Facebook Group > General Social Post Selling, and click Create.
*Note: For more introduction on Post Comment Sales, please refer to this article.
Step 2
Enter the name for the Facebook Group Social Post Selling and select the keyword order setting. Click Create to complete.
*Notes:
- The name is for internal management use only.
- The keyword order setting can be modified after the Social Post Selling is created.
Step 3
Select "Choose goods" or "Add Products" to add products to your Facebook Group Social Post Selling. For more information, please refer to Facebook Social Post Selling | Social Commerce.
Step 4
Products that have been added to the Facebook Group Social Post Selling will appear in the "Post Products and Keywords" list. Click Add Products to add or select more products.
Click the icon on the right of the product to edit product keywords or remove them.
If you want to edit product keywords in bulk, click the Bulk edit button, select the products you want to edit, and then click Edit keywords.
Step 5
Scroll down to the "Settings" section to complete the relevant Facebook Group Social Post Selling settings.
1. Schedule
Set the start and end time for the Facebook Social Post Selling. You can select the event to never expires.
For example, if the start time is set to 15 July, 2022 16:00:00, and the end time is 29 July, 2022 16:00:00, the customer can only place an order successfully by leaving a message during this period.
Synchronize the schedule according to the time the Social Post Selling starts/ends
- Scenario 1:
If you set the schedule start time as 16 June, but you only enable the Social Post Selling on 22 June, the Social Post Selling scheduled start time will be displayed as 22 June. - Scenario 2:
If you set the schedule end time as 28 June, but you end the Social Post Selling early on 22 June, the end time of the Social Post Selling schedule will be displayed as 22 June.
Once the Social Post Selling ends, a prompt will appear indicating "the stop time will be synchronized to the scheduled end time".
2. Commodity Order Rules
i. Reserve inventory: Switch the toggle on the right to turn on the reserve inventory function, and you need to set the time to reserve inventory.
When a customer places an order through a keyword, the product inventory will be automatically locked, and the product will be reserved for the customer until the specified time. For details on how to reserve inventory, please refer to this article.
ii. Keyword order rules: Click Edit to set up the keyword settings.
3. Comments and Message Setting
Click Order message settings to customize the keyword order message replies (by private message or by comment).
i. Reply by private message
Switch on the "Reply by private message" toggle and customize the reply content. It will automatically reply when customers leave a keyword comment. Switch off the toggle to disable.
ii. Reply by comment
Switch on the "Reply by comment" toggle and customize the reply content. It will automatically reply when customers leave a keyword comment. Switch off the toggle to disable.
iii. Out of stock message
Enable the "Reply with an Out of Stock message through private messages" and edit the message content.
When customers order an out-of-stock product, the system will send the out-of-message through private messages. Switch off to disable this feature.
2. Link Facebook Group Social Post Selling to a post
Complete the Social Post Selling settings, scroll to the "Connect post" section at the bottom, and click Connect post.
Step 1
The Facebook Page connected in the [Channel Integration] > [Facebook] will be displayed here. Please select the Page that starts the Group livestream.
If customers place orders or participate in group events, the system will send the checkout and event messages using this Facebook Page.
Step 2
Paste the link to the Social Post.
*Notes:
- For more information on how to obtain a post link, please refer to this article.
- The post status should be "Published". Draft and scheduled posts are not supported.
- Click Copy text next to the "Product Info Preview" to copy the keywords and order method and paste it on the social post.
*Please note: This post should be posted by the Page selected in Step 1.
Ensure that all prerequisites are met:
- The Facebook Page is connected properly in [Channel Integration] > [Facebook].
- Personal Facebook account and Page have joined the Group and have administration access. Please refer to this article for more instructions.
- The professional mode for the personal Facebook account is turned off. Please refer to this article for more instructions.
- The pasted link is for a regular Group post.
Step 3
Click Connect.
The post will be shown under the"Connect post" section.
Click the "..." icon to view original post or disconnect the post. Click the Connect post button again to connect to multiple posts.
*Notes:
- Does not support private groups.
- If you are connecting to multiple posts, all posts should be made in the same Group and by the same Facebook Page.
- Due to the update by Facebook on 22 April 2024, Social Post Selling created before this date may become invalid.
3. Enable Facebook Group Social Post Selling
Click the Enable button on the top right.
*Note: Before enabling, please ensure the content of the post includes the description text of the product keywords to allow customers to view and place orders.
When this window appears, it means that the Social Post Selling has been successfully created and the status will be updated to "Open".
4. Customers leave keyword comments on Facebook Group post
Customers only need to comment on the product keywords in the Facebook Group post to add products to the cart.
*Note: Customers should leave keyword comments in the comment section of the Social Post Selling. If the posts have multiple images, commenting on the comment section of each image will not trigger the keyword comments.
5. Message Management
Click the "Message Management" tab on the left to view customer comments and sales overview.
i. Sales Overview
In the "Sales Overview" section, you can view the "Total Comment(s)", "Orders(s)", "Total Order Amount", "Unpaid" and "Unpaid Amount".
ii. Comment management
In the "Comment Management" section, you can view all the comments, keyword order product(s), their current cart product(s), and created order(s). You can also filter out comments through the drop-down fields.
*Note: If the customer left a comment after the Social Post Selling ended, then this comment will not display in the Comment Management section.
Click the icons next to the comment to send a private message, edit the shopping cart, and create an order for the customer.
*Note: You can only send private messages to customers who have messaged the Page within the last 7 days.
6. Product Overview
Click the "Product Overview" tab on the left to view the sales performance of products.
7. Copy, end, and remove Social Post Selling
Go to [Social Commerce] > [Social Post Selling] and click the "..." icon next to the Facebook Group post. Then, select Copy, End, or Remove.
*Note: This page will only display 3 latest Social Post Selling. Click All Sales Events to view all Social Post Selling.
Bulk copy or remove Social Post Selling
Click All Sales Events to view all Social Post Selling.
Check the boxes on the left of the posts (Select the option at the top to select all posts). Then, click Copy or Delete to bulk copy or remove Social Post Selling.
*Notes:
- After removing the Social Post Selling from a Group post, customers can still comment on the posts.
- The duplicated Social Post Selling will appear at the top of the list.
- When duplicating a Social Post Selling, the system will only copy the name, product, keywords, order rules, comment and message settings, and scheduled time. The duplicated Social Post Selling will not be connected to the same Group post. You will need to connect it individually.
Read more
- Facebook Social Post Selling | Social Commerce
- Instagram Social Post Selling | Social Commerce
- Social Commerce Overall Statistics Overview
- SHOPLINE Live | Integrating Facebook Group Live
- Integrating Facebook Group
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