SHOPLINE's "Social Post Selling" feature is now available for Facebook Group posts. You can offer attractive sales campaigns for exclusive members of the group to boost brand impression and sales.
Similar to the Social Post Selling campaign on Facebook Page, when a customer leaves a comment on the Facebook Group post, the system will detect keywords and send the shopping cart link through Messenger. Customers can then complete the checkout directly.
⚠️ Notes:
- This feature is not available for private groups.
- Due to the update by Facebook on 22 April 2024, Social Post Selling created before this date may become invalid.
- This article covers part 1 of "Facebook Group Social Post Selling". For the next part of the setup, please refer to Facebook Group Social Post Selling (2/3) and Facebook Group Social Post Selling (3/3).
1. Add a Facebook Group Social Post Selling
Step 1
In the SHOPLINE Admin, go to [Social Commerce] > [Social Post Selling], and click Add New Sales Event.
Select Facebook Group > General Social Post Selling, and click Create.
*Note: For more introduction on Post Comment Sales, please refer to this article.
Step 2
Enter the name for the Facebook Group Social Post Selling and select the keyword order setting. Click Create to complete.
*Notes:
- The name is for internal management use only.
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The keyword order setting can be modified after the Social Post Selling is created.
Step 3
Select "Choose goods" or "Add Products" to add products to your Facebook Group Social Post Selling. For more information, please refer to Facebook Social Post Selling | Social Commerce.
Step 4
Products that have been added to the Facebook Group Social Post Selling will appear in the "Post Products and Keywords" list. Click Add Products to add or select more products.
Click the icon on the right of the product to edit product keywords or remove them.
If you want to edit product keywords in bulk, click the Bulk edit button, select the products you want to edit, and then click Edit keywords.
Step 5
Scroll down to the "Settings" section to complete the relevant Facebook Group Social Post Selling settings.
1. Schedule
Set the start and end time for the Facebook Social Post Selling. You can select the event to never expires.
For example, if the start time is set to 15 July, 2022 16:00:00, and the end time is 29 July, 2022 16:00:00, the customer can only place an order successfully by leaving a message during this period.
Synchronize the schedule according to the time the Social Post Selling starts/ends
- Scenario 1:
If you set the schedule start time as 16 June, but you only enable the Social Post Selling on 22 June, the Social Post Selling scheduled start time will be displayed as 22 June. - Scenario 2:
If you set the schedule end time as 28 June, but you end the Social Post Selling early on 22 June, the end time of the Social Post Selling schedule will be displayed as 22 June.
Once the Social Post Selling ends, a prompt will appear indicating "the stop time will be synchronized to the scheduled end time".
2. Commodity Order Rules
i. Reserve inventory: Switch the toggle on the right to turn on the reserve inventory function, and you need to set the time to reserve inventory.
When a customer places an order through a keyword, the product inventory will be automatically locked, and the product will be reserved for the customer until the specified time. For details on how to reserve inventory, please refer to this article.
ii. Keyword order rules: Click Edit to set up the keyword settings.
3. Comments and Message Setting
Click Order message settings to customize the keyword order message replies (by private message or by comment).
i. Reply by private message
Switch on the "Reply by private message" toggle and customize the reply content. It will automatically reply when customers leave a keyword comment. Switch off the toggle to disable.
ii. Reply by comment
Switch on the "Reply by comment" toggle and customize the reply content. It will automatically reply when customers leave a keyword comment. Switch off the toggle to disable.
iii. Out of stock message
Enable the "Reply with an Out of Stock message through private messages" and edit the message content.
When customers order an out-of-stock product, the system will send the out-of-message through private messages. Switch off to disable this feature.
Read more
- Facebook Social Post Selling | Social Commerce
- Instagram Social Post Selling | Social Commerce
- Social Commerce Overall Statistics Overview
- SHOPLINE Live | Integrating Facebook Group Live
- Integrating Facebook Group
- Facebook Group Social Post Selling (2/3)
- Facebook Group Social Post Selling (3/3)
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