Facebook Group Post Sales | Social Commerce

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SHOPLINE's Facebook Post Sales feature will soon support Facebook group posts. You can offer attractive sales campaigns for exclusive members of the group to boost brand impression and sales. 

Similar to the post sales campaign on Facebook Page, after the customer leaves a message in the post, the system will send the shopping cart link through Messenger by detecting the keywords, so that the customer can directly complete the checkout.

In this article, you'll find how to:

 

⚠️ Before you start, please take note: 

  • If you want to use group-related features, please confirm that you are using the classic Page. Currently, stores using the new Page version will not be able to integrate with groups via the Admin. Please refer to Facebook's official note for more information regarding the new Page.
  • Proceed to the store Admin to complete the Facebook group integration. Please refer to this article for more information.


1. Add a Facebook Group sale post

Step 1

In the SHOPLINE Admin, go to [Social Commerce] > [Post Sales], then click the blue Add New Sale Post button.

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Select Facebook Group and click Create.

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Step 2

Enter the name for the Facebook Group Post Sales event and select the keyword order setting. Click Create to complete.

*Note:

  • The name is only for internal use.
  • The keyword order setting can be modified after the post sale is created.
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Step 3

Select "Choose goods" or "Add Products" to add to your Facebook Group Post Sales. For more information, please refer to Facebook Post Sales | Social Commerce.Screen_Shot_2022-07-14_at_6.42.53_PM.png

 

Step 4

Products that have been added to the Facebook Group Post Sales will appear in the "Post Products and Keywords" list. Click Add Products to add or select more products.

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Click the icon on the right of the products to edit product keywords or remove them. 

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If you want to edit product keywords in bulk, click the Bulk edit button, select the products you want to edit, and then click Edit keywords.

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Step 5

Scroll down to the "Settings" section to complete the relevant Facebook Group post sales settings.

1. Schedule 

Set the start and end time for the Facebook post sale. The maximum time range is 14 days.

For example, if the start time is set to 15 July, 2022 16:00:00, and the end time is 29 July, 2022 16:00:00, the customer can only place an order successfully by leaving a message during this period.

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Synchronize schedule according to the time the post sales is enabled/ends

Scenario 1: 

If you set the schedule start time as 16 June, but you only enable the post sales on 22 June, the post sales scheduled start time will be displayed as 22 June. 

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Scenario 2: 

If you set the schedule end time as 28 June, but you end the post sales early on 22 June, the end time of the post sales schedule will be displayed as 22 June. 

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Once the post sales end, a prompt will appear indicating "the stop time will be synchronized to the scheduled end time". 

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The Commodity Order Rules and Comments and Messages Setting are the same as the settings for Facebook Page post sales. Please click on the hyperlinks for reference. 

 

2. Link Facebook group post sales to a post

i. Created Facebook Post

Step 1: Scroll to the "Connect post" section at the bottom, and click Connect post

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Step 2: First select your group, then select the posts in the group. 

It is highly advised that you first copy the copy authorization guide, then paste it into the post you would like to connect with, so customers can successfully complete the 2-step authorization. 

*Note: 

  • A Facebook group post can only be linked to one Facebook group post sales campaign. You can still link the Facebook group post to another campaign after removing the original Facebook group post sales campaign.
  • Facebook group post sales do not support live-streaming posts.

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You can filter the posts by the post/comment update time. Posts updated by "Today, Recent 3 days, and the Recent 7 days" are supported. The latest update time will be displayed at the top and sorted downward in order. 

*For example, if you created a post 10 days ago, but it was not updated nor did anyone comment on this post within the last 10 days, the post will not show up in the pop-up window. 

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Step 3: Once you are done with the setup, click Connect

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Supports connecting to multiple posts

When connecting to a post, selecting multiple posts is supported. Customers can place orders by commenting keywords under all linked posts, and you can view the sales for all posts. 

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*Note: 

  • Once successfully connected, you can still connect to a maximum of 20 posts. 
  • The number of linked posts will be displayed in the Sales Events list. Screen_Shot_2022-08-24_at_4.55.16_PM.png

 

*Please note: There are slight differences in your actions when connecting multiple posts to Facebook Pages, Groups, and Instagram Post Sales. 

  • Facebook Page: You can connect to other posts, create posts directly, and also disconnect posts. For more information, please refer to this article.
  • Facebook group: You can connect to other posts, create posts directly, and also disconnect posts.
  • Instagram: You can connect to other posts and disconnect posts, but you cannot create posts. For more information, please refer to this article

 

ii. Uncreated Facebook Post

Step 1: Click the Create Post button in the "Connect post" section. 

*Note: Currently only supports Facebook Page and Facebook group post sales. 

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Step 2: Select the Facebook group on which you would like to post, and enter the post content. 

*Note: When creating a post, if you decide to switch Facebook group, the created content and images will be cleared. 

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Step 3: Provides multiple quick inputs for you to create your post quickly. 

  • Product information: You can choose to input the information of all the products sold in this post sale, or select one of them to input, and click Confirm after the selection is complete.  
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  • Order rules: Click to input the order rules you have set. 
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  • Authorize guide: Click to input the authorization guide. 
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  • Custom content: 
    1. Click Create to enter the title and content. 
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    2. Click on the custom content you have just created to input the content into the post. In the future, you can just click to apply directly, making it easier to create posts.
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Step 4: Click Add image to add images to the post. 

*Note: Currently supports up to 20 images, the format is required to be JPEG, PNG, and not exceed 4 MB.

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During the editing process, you can preview on the right.

*Note: If there are more than 4 pictures in the post, the right preview screen will not display the images after the 4th one. It is also not supported to view the larger image in the preview side.

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Step 5: Once set up is complete, click the Create button on the bottom right to create the post.

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The Facebook group post will automatically link with the Post Sales. 

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Successfully linked with Facebook post

Once the Facebook post is successfully linked, click the icon on the right to view the original post, preview post, create a new post or connect to another existing post. 

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If you wish to adjust the Facebook post, you can also click the Preview icon and click Edit post.

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Editing post content and images are supported, but not switching Facebook groups.

*Note: 

  • If this post only contains 1 image, then adding and deleting an image will not be supported. 
  • If this post contains multiple images, please do not delete all images, it is suggested you keep at least 2 images to make sure the post can be edited normally in the future. 

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3. Enable Facebook group post sales

Click the Enable button at the top right. 

*Note: Before you enable the post sales, please confirm 

  1. The content of the post includes the description text of the product keywords to ensure that customers can view and place orders.
  2. The post has included the authorization guide.

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When this window appears, it means that the post for sale has been successfully created and the status will be updated to "Open".

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4. Copy, end, or remove Facebook group post sales

Click the three-dot button on the right of the campaign to select to copy, end or delete the post sales.

*Note: You will see the latest 3 post sales campaigns on the page. Click All Sales Events at the top right to view all campaigns.

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Bulk copy/ remove Facebook post sales

Click All Sales Events at the top right to view all campaigns.

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Check the boxes to the left of the Facebook post sales (check the box on the top to select all), then click Copy or Delete to execute the action in bulk.

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*Note:

  • If you remove a post sales that is still "Open", customers will still be able to place keyword orders by commenting on the post.
  • When you remove a post sale, a pop-up window will ask you to double confirm before proceeding. EN4-4.png
  • The copied post will show on the top of the post sales list.
  • When you copy a post sales, the system will only copy the name, product, keyword, order placement rules, comment, message setup, and scheduled time of the post sale. The Facebook group post link will not be included, so you will need to relink the Facebook group post. 

 

5. Facebook group post sales comment management

Click the "Message Management" icon on the left side of the page to view customer comments and sales performance.

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A. Sales Overview

In the "Sales Overview" section, you can view the "Total Comment(s)", "Orders(s)", "Total Order Amount", "Unpaid" and "Unpaid Amount".

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B. Comment management

In the "Comment Management" section, you can view all the comments, keyword order product(s), their current cart product(s), and created order(s). You can also filter out comments through the drop-down fields.

*Note: If the customer left a comment after the post sales has ended, then this comment will not display in the Comment Management section. 

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On the right side of each comment, there are two feature buttons:

  • Edit Cart: Edit the products in the customer's cart
  • Create Order: Directly create an order for the customer

*Note: Instant messaging is currently not available on the "Comment Management" page.

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6. Customer place orders by commenting on Facebook group posts

Complete 2-step authorization

Due to Facebook's privacy restrictions, customers need to perform a 2-step authorization and allow SHOPLINE to obtain relevant information before they can place an order by commenting on the group post.

Step 1

Click the link in the post.

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On the authorization page, click Facebook authorization (image 1), then click Continue as (customer's name) (image 2), then click Continue (image 3) until you see the "Authorization successfully" page. 

This is to authorize SHOPLINE to access the customer's comments in the group.

*Note: Since this feature is prone to compatibility issues with Android devices, please try not to click the authorization link repeatedly after completing the authorization to avoid system problems.

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Step 2

Leave a comment on any post in the group and let SHOPLINE catch customer comments for the first time. You could invite customers to leave a message like "authorized" and "done" for quick identification.
*Note: The post has to be connected to a post sales campaign that has been enabled within 14 days.

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The system will send a message that the authorization has been completed. Customers that have completed the 2-step authorization can start to place orders with keywords.

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Ordering by commenting on Facebook group posts

Customers place an order by leaving comments consisting of keyword + quantity to the Facebook group post.

*Note: The keyword can only be detected when the customer leaves comments under the post. If there are multiple images in the post, customers will not be able to place an order if they leave a comment below the image.

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Customers will also receive a Messenger message and can hit the Continue button to checkout.

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7. Atypical scenarios

If customers do not follow the authorization procedures, the system will not be able to collect their information for ordering. There are three possibilities that may occur, as well as the corresponding solutions. 

A. The customer has not gone through any authorization, and directly leaves a comment with or without keywords

Without authorization, SHOPLINE has no access to customer information to create orders and send private messages. The system will automatically reply to the customer's comment to guide the 2-step authorization, and ask the customer to authorize it before placing an order.

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B. After the customer has completed the first step of the 2-step authorization, then leaves a message with product keywords

In this case, the product keyword in the message will be regarded as "arbitrary content" for the second step of authorization, which means the customer has just completed the 2-step authorization, and the order has not yet been created. The system will reply to the comment and message the customer that they need to leave the ordering message again to place the order. 

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C. After the customer has completed the first step of the 2-step authorization, they encounter "Error 613" when commenting on the post.

If the customer encounters "Error 613" when leaving comments on the post, it means that the second step of authorization was unsuccessful, and the system cannot send a private message to the customer. Please invite the customer to continue leaving comments until they receive a message on Facebook Messenger. Once they receive a message, it means the authorization is successful, and then they can place orders with keywords.

 

8. Notes

  • The Facebook group posts for post sales have to meet the conditions below:
    • They have to be published in the group linked to the Page connected to SHOPLINE. 
    • They have to be posts created after installing the "Messenger by SHOPLINE" application for the group. (Please refer to this article for how to add the Messenger by SHOPLINE app)
    • They have to be published posts. Draft or scheduled posts are not eligible for Facebook group post sales. 
  • A group can only be bound to one Page. If you change the Page, the original linked group cannot be bound to the new Page.
  • The duration of Facebook group post sales campaigns is limited to 14 days.
  • Customers are required to complete the 2-step authorization for placing orders with keywords.
  • If the customer does not complete the 2-step authorization, their message will not appear on the Message Management page.
  • The Message Management page will take 1 minute to update after a customer successfully places an order.
  • You can edit and send shopping cart links on the Message Management page, but private messaging customers is not yet supported.

 

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