Besides SHOPLINE's original livestream shopping tool, you can also integrate Facebook groups into livestream, increasing brand and product exposure and providing a more all-rounded livestream shopping experience.
⚠️ Notes:
- Private Facebook Groups are not supported.
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According to Facebook’s policy, starting on June 10th, 2024, your Facebook Page must meet these requirements before you can go live:
- Your Page must be at least 60 days old.
- Your Page or professional profile must have at least 100 followers.
This article will cover the following:
- Create and set up a livestream
- Start a livestream on Facebook Group
- Connect to Facebook Group Live
- Customers place orders with keyword comments
- Comment Management
- Product Sales overview
- End a livestream
1. Create and set up a livestream
Step 1. Create a livestream
In the SHOPLINE Admin, go to [Social Commerce] > [SHOPLINE Live] and click Create live stream.
Select Facebook group and click Next.
Step 2. Set up the livestream
Complete the basic settings.
i. Livestream details
- Stream Name (required): You can enter the campaign name of this livestream. Customers will see this name.
- Streamer: This is for record purposes. You can decide whether to enter or not.
- Stream introduction: You can introduce this stream with text, and customers will see this.
ii. Schedule
The scheduled livestream time. After the livestream starts, the scheduled time will be updated to the actual livestream time.
Complete the advanced settings:
- Inventory setting
- Keyword setting
- Messenger setting
Please refer to this article for the details of livestream advanced settings. Once setup is complete, click the Create button to create the livestream.
Step 3. Add products
Enter the livestream backstage, and click the Add live products button:
- Create Product: Create custom products for this livestream.
- Select Product: Select existing products from the store to add to the livestream.
The step for creating and adding products is the same as Facebook and Instagram livestreams.
i. Add Product
You can customize Product Image, Name, Keywords, Price, Quantity, and Product SKU. Once you have completed editing, click Continue to add the products to the livestream.
- Click create new line to add new products.
- Add Quick Import to add multiple products.
Supports adding multiple variant products to the livestream
Besides Product Image, Product Name, Keywords, Price, Quantity, and Product SKU, you can also customize product variants by clicking Add variant to open the setup window.
*Note: You can add variants in the "Product Keywords" tab, yet quick import is currently not supported.
- The system presets two variations: color and size. You can also customize the variation name.
- Click Add product variation to add more variations. The system currently supports adding a maximum of two variations. Click the trash icon on the right to remove a variation.
Next, enter the product keywords. You can click the "lightning" icon on the right to quickly apply keywords.
You can enter a uniform prefix in the "Custom prefix" field, and the system will automatically apply the variant name as the keyword suffix.
Next, enter the price and quantity. Click Continue to complete.
- If the prices of all variants are similar, you can enter the price in the "Same price" field. Similarly, you can also enter the quantity in the "Same quantity" field.
- Please leave the quantity field blank for all product variants to set the quantity as unlimited. If one of the product variants has a set quantity, the other variants will also need to be set with a quantity.
Supports editing header
Click the Edit header on the right of the "Create product" pop-up window to select whether to display the "Image", "Product SKU" and "Variant" fields.
Uncheck to stop displaying a field.
B. Select Product
Check the products you want to add to the livestream. You can add a maximum of 500 main products to each livestream (If a product has multiple variations, it will still be counted as one product).
While selecting existing products for your new livestream session, you can search for specific items by typing the keywords you’ve set or filtering them by categories. (For details on how to set keywords for products, please refer to Product Keyword.)
*Notes:
- Hidden products can also be added to the livestream.
- Products will be listed from top to bottom in order of the latest-earliest added.
- Available Quantity is the number of products that are currently available. If you enable the “Preorder” feature and set a preorder quantity limit for the product, the Available Quantity will be your current inventory and pre-order limit combined together. Please refer to this article for more information on the preorder feature.
Next, set up the product keywords:
- Enter the keywords manually.
- Quick apply keywords: For more information, please refer to this article.
If the product has multiple variants, you can enter a uniform prefix in the "Custom prefix" field, and the system will automatically apply the variant name as the keyword suffix.
Upon completion, click Save.
*Notes:
- If you are adding multiple products to the livestream and entering a custom prefix for a specific product with multiple variants, the system will automatically apply the keyword only for that product. You will need to set up the keywords for other products individually.
- You can also manually set up keywords for each variant.
Step 4
The added products will appear on the left page.
Click the icon of individual products to edit the keyword, exclusive price, product information, or remove the product.
Click the More Actions button on top of the product list to perform the following actions:
- Bulk edit: Bulk edit product keywords
- Sort: Select livestream product's sorting method
- Expand/Collapse: Expand or collapse all product variations
- Exports Products List
Click the Event button to add the "Lucky Draw," "Bidding promotion", "Leave keyword and get limited vouchers", "Quick Answer", and "Poll". For more information on Facebook group live events, please refer to the following FAQ.
You can complete livestream-related setup and other settings by clicking on the bottom left "Setting" icon. Please refer to this article for more information.
2. Start a livestream on Facebook Group
Step 1
Proceed to Facebook and switch your profile to Facebook Page. Then, go to the Group.
*Note: Please ensure that your personal Facebook account and Facebook Page have joined the Group and have administrator access. Please refer to this article for more details.
Step 2
Click Write something... > more > Live video.
Step 3
Select Go live.
Step 4
Select the video source and complete the post details (title and description). Then, click Go live.
3. Connect to Group Live
Complete the livestream setup and start a livestream on Facebook Group. Then, return to Admin and click Connect to Group Live.
Step 1
The Facebook Page connected in the [Channel Integration] > [Facebook] will be displayed here. Please select the Page that starts the Group livestream.
If customers place orders or participate in group events, the system will send the checkout and event messages using this Facebook Page.
Step 2
Paste the link to the Group Live post. For more instructions on how to obtain the live post link, please refer to this article.
*Please note: If you are using Page A to create a livestream in Facebook Group,
you need to choose Page A in step 1. Then, post the link to the live post that
is posted by Page A in the Group.
Ensure that all prerequisites are met:
- The Facebook Page is connected properly in [Channel Integration] > [Facebook].
- Personal Facebook account and Page have joined the Group and have administration access. Please refer to this article for more instructions.
- The professional mode for the personal Facebook account is turned off. Please refer to this article for more instructions.
- The pasted link is for a livestream post.
Step 3
Click Connect.
The system will display a "Connected successfully" prompt.
4. Customers place orders with keyword comments
Upon completion, customers can comment with keywords to add products to their cart. Customers will receive a Messenger message which allows them to check out right away.
You can also view customer's comments in the livestream backstage and print out the comment label.
*Notes:
- Due to Facebook restrictions, if you use your mobile phone to start the livestream, the livestream on your mobile phone will only show your (the broadcaster account) comment and not the customers' comments.
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The livestream backstage will not display the following comment in the Facebook Page livestream:
- Event message: e.g., event start/end messages, etc.
- Product recommendation message.
- Comments entered from the message box in the livestream backstage.
- Comments sent by the Facebook Page (the one starting the livestream) in the livestream.
5. Comment Management
Click the "Comment Management" icon on the left menu to view the livestream overview, performance, and comments.
Click the Contact Customer, Edit Cart and Create Order button on the right side of the customer comment to message customer, send shopping cart links, or create orders for them. Please refer to this article to learn more about Comment Management.
*Notes:
- The system does not support fetching new comments 14 days after the end of the Group Live.
- You can only send messages to customer who have messaged the Page in the last 7 days.
6. Product Sales Overview
Click the "Product Overview" icon on the left of the livestream backstage to view the live and sales overview. For more details, please refer to this article.
7. End a livestream
Go to Facebook Group to end the livestream.
Return to the livestream backstage in Admin to end the livestream.
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