Facebook Group Live has launched all sorts of events: Lucky Draw, Leave keywords and get limited vouchers, Bidding promotion, and Quick Answer. Merchants can use these promotions to increase livestream interactions and improve customer engagement.
This article will cover the following:
- Open the event setup page
- Lucky Draw
- Leave keywords and get limited vouchers
- Bidding promotion
- Quick Answers
1. Open the event setup page
Proceed to SHOPLINE Admin > [Social Commerce] > [SHOPLINE Live] and enter the Facebook group livestream backstage, then click the Event button.
Click the Add button, then select the event type. For more information regarding each event, please refer to the bottom description.
*Note: Only customers who have completed the two-step authorization can participate in the Facebook Group event. For details on how to complete the authorization, please refer to this article.
2. Lucky Draw
Enter the event title, keyword, event quota, and event time.
You can also set up advanced settings and prize content.
- Advanced Setting: Besides comment keywords, you also need to select the conditions that qualify customers for participation in the lucky draw. Unlike Facebook Page Live, the Facebook group Live currently only supports up to 3 conditions:
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Users who have purchased before:
1. Only customers who have placed an order through livestream before can enter the lucky draw.
2. If you have sent a cart link to your customers from backstage and created an order for the customer, the customer will also be able to enter the lucky draw. - Product keyword commented: Only customers who have left a product keyword in the livestream can enter the lucky draw.
- Not a winner: Given that you have created multiple lucky draws in a livestream, if customer A has won a prize in the lucky draw A event, they will not be able to enter another lucky draw B event.
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Users who have purchased before:
- Prize content: You can select a product, a gift, or a discount offer as a lucky draw prize.
In the next step, you can customize your lucky draw messages. Once you have completed the settings, click Create.
*Note:
- Customers who have interacted with the page within the past 24 hours can receive a private message for winning the Facebook group lucky draw event. Customers who have not interacted with the page within the past 24 hours might be unable to receive the winning message.
- The toggle for "Reply to the winner's comment" is switched off by default. Once enabled, the system will automatically reply to the winner's comment in the livestream with the customized winning message. Please note that in accordance with Facebook's policy, sending a high frequency of comments may trigger a spam alert. For more details, please refer to Facebook Community Standards.
Once the Group Live is connected to the Admin and has begun, click the Go icon to start the lucky draw event.
Customer comments will appear in the comment section on the right, and the number of participants and people eligible will sync up in real-time on the left.
The customer event comments are categorized into the following:
- Unauthorized commenter: The customer's name will not appear in the comments section on the right. It will be displayed as "Unauthorized commenter."
- Authorized commenter: The comment will be labeled as an "Event Comment(s)."
If you did not set an event time, the system automatically draws a winner when the event ends; you can also draw a winner manually.
*Notes:
- Facebook groups currently do not support showing the drawing process in a new window. You can only draw the winner on this current tab.
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The system will need some time to sort through the comments in the Facebook group to draw the winner(s).
Once the winner has been drawn, you can see the winner's information on the left. The system will announce the winner's results in the comments section.
*The Group Live event process is similar to the Page Live process. For more information, please refer to SHOPLINE Live | Lucky Draw FAQ.
3. Leave keyword and get limited vouchers
Enter the event title, keyword, discount quota, discount amount, and event time.
*Note: Unlike the rule in the Facebook Page Live that the first comment meeting the keyword will receive the discount instantly, the discount is issued once the event ends (winner is drawn) in Facebook Group Live. Therefore you can set the event time.
In the next step, you can customize the event message. Once setup is complete, click Create.
*Note:
- Because the discount is issued after the event ends (winner is drawn), the "Get discount message" from the Facebook Page will be adjusted to "Draw message" in the Facebook Group Live.
- Customers who have interacted with the page within the past 24 hours can receive a private message for winning the Facebook group leave keyword and get limited vouchers event. Customers who have not interacted with the page within the past 24 hours might be unable to receive the winning message.
- The toggle for "Reply to the winner's comment" is switched off by default. Once enabled, the system will automatically reply to the winner's comment in the livestream with the customized winning message. Please note that in accordance with Facebook's policy, sending a high frequency of comments may trigger a spam alert. For more details, please refer to Facebook Community Standards.
Once the Group Live is connected to the Admin and has begun, click the Go icon to start the leave keyword and get limited vouchers event.
Customer comments will appear in the comment section on the right. The customer event comments are categorized into the following:
- Unauthorized commenter: The customer's name will not appear in the comments section on the right. It will be displayed as "Unauthorized commenter."
- Authorized commenter
If you did not set an event time, the system automatically draws a winner when the event ends; you can also draw a winner manually.
*Note:
- Unlike the "Leave comments to get limited vouchers" event in Facebook Page Live, you will need to draw a winner manually if you do not set an event time.
- The system will need some time to sort through the comments in the Facebook Group to draw a winner.
Once the winner is drawn, you will see the winner's information on the left. The system will announce the winner in the comments section.
*The Group Live event process is similar to the Page Live process. Please refer to SHOPLINE Live | Leave Keyword and Get Limited Vouchers FAQ for more information.
4. Bidding promotion
Enter the event title, product name, winning quota, starting price, highest price, and event time.
In the next step, you can customize the event message. Once setup is complete, click Create.
*Note:
- Customers who have interacted with the page within the past 24 hours can receive a private message for winning the Facebook group bidding promotion event. Customers who have not interacted with the page within the past 24 hours might be unable to receive the winning message.
- The toggle for "Reply to the winner's comment" is switched off by default. Once enabled, the system will automatically reply to the winner's comment in the livestream with the customized winning message. Please note that in accordance with Facebook's policy, sending a high frequency of comments may trigger a spam alert. For more details, please refer to Facebook Community Standards.
Once the Group Live is connected to the Admin and has begun, click the Go icon to start the bidding event.
Customer comments will appear on the right side of the comment section; the customer event comments are categorized into the following:
- Unauthorized commenter: The customer's name will not appear in the comments section on the right. It will be displayed as "Unauthorized commenter."
- Authorized commenter
If you did not set an event time, the system automatically draws a winner when the event ends; you can also draw a winner manually.
*Note: The system will need around 30 seconds to sort through the comments in the Facebook Group to draw a winner.
Once you have drawn a winner, the system will announce the bidding results in the comment section.
*The Group Live event process is similar to the Page Live process. For more information, please refer to SHOPLINE Live | Bidding promotion FAQ.
5. Quick Answers
Enter the event title, event name, event answer, winner quota, and event time, and select a prize.
In the next step, you can customize the event message. Once setup is complete, click Create.
*Note:
- Customers who have interacted with the page within the past 24 hours can receive a private message for winning the Facebook group quick answer event. Customers who have not interacted with the page within the past 24 hours might be unable to receive the winning message.
- The toggle for "Reply to the winner's comment" is switched off by default. Once enabled, the system will automatically reply to the winner's comment in the livestream with the customized winning message. Please note that in accordance with Facebook's policy, sending a high frequency of comments may trigger a spam alert. For more details, please refer to Facebook Community Standards.
Once the Group Live has connected to the Admin and begun, click the Go icon to start the quick answer event.
*Note: Facebook Groups currently do not support displaying the event process in a new window. You can only directly start the quick answer event in the same tab.
Customer comments will appear in the comment section on the right; the customer event comments are categorized into the following:
- Unauthorized commenter: The customer's name will not appear in the comments section on the right. It will be displayed as "Unauthorized commenter."
- Authorized commenter
If you set an event time, the system will automatically announce the winner who gives the fastest correct answer when the event ends; you can also draw a winner manually.
*Note: The system will need some time to sort through the comments in the Facebook Group to draw a winner.
Once you have drawn a winner, the system will announce the winner in the comments section.
*The Group Live event process is similar to the Page Live process. For more information, please refer to SHOPLINE Live | Quick Answer.
Read more
- SHOPLINE Live | Lucky Draw
- SHOPLINE Live | Leave Keyword and Get Limited Vouchers
- SHOPLINE Live | Bidding promotion
- SHOPLINE Live | Quick Answer
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