SHOPLINE's "Instagram Social Post Selling" feature allows merchants to use the "Keywords comment + quantity" function on Instagram posts!
After the customer leaves a comment on the post, the system detects the keywords set up by the merchants and sends the shopping cart link via direct messages, allowing the customer to complete checkout directly.
⚠️ Note: This article covers part 2 of the "Instagram Social Post Selling". If you are setting it up for the first time, please refer to Instagram Social Post Selling (1/3).
The article will cover the following:
- Connect Instagram Social Post Selling to an Instagram post
- Disconnecting Instagram Social Post Selling from Instagram Post
1. Connect Instagram Social Post Selling to an Instagram post
i. Created Instagram post
Step 1. Click the blue Connect post button.
Step 2. Select the Instagram account and a published post. You can use the drop-down menu to filter posts created in the past 7 days, 30 days, 90 days, and 180 days. Click Connect to complete.
*Note: Instagram Social Post Selling supports connecting to Reels, yet currently does not support connecting to Stories.
Supports connecting to multiple posts
You can select multiple posts for the post sale.
Customers can place orders by commenting keywords under all linked posts, and you can view a sales overview for all posts.
*Notes:
- Once successfully connected, you can still connect to new posts. Currently, a maximum of 20 posts are supported.
- The number of linked posts will be displayed in the Sales Events list.
2. Instagram post yet to be created
Step 1. In the Connect post section, click the Create Post button.
*Note: If this is your first time using this feature, please proceed to [Channel Integration] > [Facebook] in SHOPLINE Admin to disconnect the connected Facebook page and then reconnect the Facebook Page and Instagram account in order to obtain related permissions and successfully create posts on the Social Post Selling interface.
Step 2. Select the Instagram account for which you would like to create a post, then enter the post content.
*Note: If you switch the Instagram account of where you want to create a post for during the process of posting, the content and images of the created post will be cleared out.
Step 3. Enter the Social Post Selling content.
Click the icon on the left to generate the content with "AI Smart Content". For more details, please refer to this article.
Then, you can use multiple quick inputs to create your post quickly.
- Product information: You can select to input the information of all the products sold in this post, or select to input the products individually and click Confirm after the selection is complete.
- Order rules: Click to input the order rules you have set up.
- Custom content:
1. Click Create to enter the title and content.
2. Click the custom content you have just created to immediately insert it into the post. For future posts, you will be able to directly apply them as well.
Step 4. Click Add Image to add images to the post.
*Notes:
- The Instagram post requires you to add at least 1 image.
- Up to 10 images can be uploaded. Supported image formats include JPEG and PNG and the maximum file size for one image is 4 MB.
When editing, you can preview on the right.
*Note: Enlarging the image in the preview is currently unsupported.
Step 5. Once setup is complete, click the Create button on the bottom right to create the post.
This post will be automatically connected with the Instagram Social Post Selling.
After creating the post
You can click the icon on the right to view the original post, disconnect, preview, create another post or connect to another post.
*Notes:
- Once you have enabled the Social Post Selling, you can connect to another post, but cannot disconnect it.
- Editing Instagram posts on the Social Post Selling settings page is currently unsupported.
2. Disconnecting Instagram Social Post Selling from Instagram Post
If you have not enabled Social Post Selling, in the "Connect post" section, click Disconnect to disconnect the link with the Instagram post. You can still reconnect after the disconnection.
*Note: You cannot disconnect the Social Post Selling once it is enabled.
If this Social Post Selling ends, it will display the end time. Also, this Instagram post will be able to connect with another Social Post Selling.
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