SHOPLINE's "Instagram Social Post Selling" feature allows merchants to use the "Keywords comment + quantity" function on Instagram posts!
After the customer leaves a comment on the post, the system detects the keywords set up by the merchants and sends the shopping cart link via direct messages, allowing the customer to complete checkout directly.
⚠️ Note: This article covers part 3 of the "Instagram Social Post Selling". If you are setting it up for the first time, please refer to Instagram Social Post Selling (1/3) and Instagram Social Post Selling (2/3).
The article will cover the following:
- Enable Instagram Social Post Selling
- Instagram Social Post Selling comment management
- Copy, end, or remove Instagram Social Post Selling
- Customer's view after making comments on Instagram post
1. Enable Instagram Social Post Selling
Click the Enable button at the top right of the page.
*Please double-check:
- The status of the linked Instagram post is published.
- The content of the Instagram post contains the description of product keywords. This ensures that customers can view and place an order successfully.
When this window appears, it means that the Instagram Social Post Selling has been successfully created, and the status will be updated to "Open".
2. Instagram Social Post Selling comment management
Click the "Message Management" icon on the left side of the page to view customer comments and sales performance.
i. Sales Overview
In the "Sales Overview" section, you can view "Total Comment(s)," "Orders(s)," "Total Order Amount," "Unpaid," and "Unpaid Amount" of the Instagram Social Post Selling.
ii. Comment Management
In the "Comment Management" section, you can view all the comments, keyword order product(s), their current cart product(s), and created order(s) of each customer.
*Note: If the customer left a comment after the Social Post Selling ended, that comment will not appear in the Comment Management section.
You can also filter out comments using the field and drop-down menus above.
On the right side of each comment, there are three feature buttons:
- Instant Chat: Send a private message to the customer.
- Edit Cart: Edit the products in the customer's cart.
- Create Order: Directly create an order for the customer.
3. Copy, end, or remove Instagram Social Post Selling
Click the drop-down menu next to the Enter button to select Copy, End, or Remove the Social Post Selling.
Bulk copy/ remove Instagram Social Post Selling
Click All Sales Events.
Check the boxes to the left of the Instagram Social Post Selling (check the box on the top to select all), then click Copy or Delete to execute the action in bulk.
*Notes:
- If you remove a post sale that is still "Open," customers will still be able to place keyword orders by commenting on the post.
- When you remove an Instagram Social Post Selling event, a pop-up window will ask you to double-check before proceeding.
- The copied post will show at the top of the Social Post Selling list.
- When you copy a Social Post Selling event, the system will only copy the name, product, keyword, order placement rules, comment, message setup, and scheduled time of the Social Post Selling event. The Instagram link will not be included, so you will need to reconnect to the Instagram post.
4. Customer's view after making comments on Instagram post
Customers can place an order by leaving comments consisting of a "keyword + quantity" combination on the Instagram post.
Customers will receive a direct message and can tap the Checkout button to go straight to checkout.
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