App Download Gift Campaign

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SHOPLINE TW Copywriters

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You can boost the app download rate and membership registrations by rewarding store credits and member points. 

After consumers download, open, and log into the app for the first time, they can return to the home page and tap the pop-up to claim the corresponding store credits and member points.

⚠️ Before you start: For Hong Kong merchants, this feature is available only on the Shopper App Pro plan.

 

In this article, you'll find:

 

1. Store Credits and Member Points settings

Step 1

In the SHOPLINE Admin, go to [Shopper App Management] > [App Download Gift Campaign]. Click App Download Gift Main Switch to start the setups.

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Step 2

Select Store Credits or Points and click Confirm. 

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Step 3

You can switch on the toggles to set up the download gift in the form of store credits and/ or member points.

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  • Store credits: Switch on the "Store Credits" toggle, and enter the store credit amount and validity period.
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  • Member points: Switch on the "Member Points" toggle and enter the member points each user can get after downloading the app.
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*Notes: 

  • If you have not switched on the store credits main switch in the Admin, you will not be able to set up credits for the app download gift. Please go to [Customer Management] > [Store Credits] to switch on the main switch.
  • Likewise, you will not be able to set up member points for the app download gift if you have not switched on the main switch in the Admin. Please go to [Customer Management] > [Membership Points] to switch on the member points main toggle.

 

Step 4

Click Add an image to upload the download gift image. The recommended image size is 520*160px. The system will use the default image if you do not upload an image (shown in the preview area). 

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Step 5

After setting the above steps, you can view the app display effect of the download gift pop-up window in the preview area. Users will see the download gift pop-up window after downloading the app and reaching the homepage.

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Step 6

Click Save to save the settings.

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2. Coupons settings

Step 1

In the SHOPLINE Admin, go to [Shopper App Management] > [App Download Gift Campaign]. Click App Download Gift Main Switch to start the setups.

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Step 2

Select Coupon and click Confirm. 

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*Note: Coupon download gift is only available for merchants using the "Promotions" module. This option will not appear if you have not subscribed to the "Promotions" module.

 

Step 3

Click Select a promotion campaign, choose the campaign in the pop-up window and click Confirm.

*Note: Coupon reward currently does not support "Credit Reward" or "Point Reward" campaigns.

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Step 4

After selecting the campaign, you can click the buttons on the right to edit or delete, or click Expand coupon information to view coupon details.

*Note:

Coupons are limited to Get Coupon Links and the coupons that are in progress or not yet started. Please go to [Promotions & Reward] > [Promotions] in the Admin to set up coupons. Please refer to Promotions Step 3 - Set Benefits & Criteria for more details. 

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Step 5

Click Add an image to upload the download gift image. The recommended image size is 520*160px. The system will use the default image if you do not upload an image (shown in the preview area). 

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Step 6

After setting the above steps, you can view the app display effect of the download gift pop-up window in the preview area. Users will see the download gift pop-up window after downloading the app and reaching the homepage.

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Step 7

Click Save to save the settings.

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3. Download gift popup timing

i. App homepage download gift popup

First launch after installation Considered the first launch if the pop-up has not appeared before, regardless of whether the device has received a download gift or if it has been logged in by another customer. For example, if the app is uninstalled and then reinstalled, the pop-up will appear again.
Not first launch after installation
  • Customer not logged in: A pop-up will appear if the device has not received a download gift.
  • Customer logged in: A pop-up will appear if neither the device nor the currently logged-in customer has received the download gift.

*Note: The pop-up will only appear if the download gift campaign is active and all trigger conditions are met. For example, if the campaign is set to reward store credits, the store credits must be enabled. The same applies to other reward types.

 

ii. App homepage floating action button

First return to the app homepage after login
  • Customer not logged in: A floating action button will appear if the device has not received a download gift.
  • Customer logged in: A floating action button will appear if neither the device nor the currently logged-in customer has received the download gift.

*Note:

  • The pop-up will only appear if the download gift campaign is active and all trigger conditions are met. For example, if the campaign is set to reward store credits, the store credits must be enabled. The same applies to other reward types.
  • If there is a record of "Coupon claimed successfully" or "Failed to claim coupon" pop-ups on the device, the floating action button will not appear.

 

4. How to claim the download gift

  • After logging in through any channel (such as the download gift pop-up or the Member Center), customers can return to the home page and tap "Claim download gift" on the pop-up to claim the reward manually.
  • Tapping the floating action button on the home page will display the download gift pop-up:
    • If the customer is not logged in, they can tap "Log in to claim", and the reward will be claimed automatically after a successful login.
    • If the customer is already logged in, they can tap "Claim Download Gift" to claim the reward manually.

*Note: If any of the failure reasons listed in the table occur, customers will not be able to receive the download gift. Please review carefully.

Failure Reason

Failure Result
The store has not turned on the download gift campaign switch. Customers will not be able to receive the download gift.
The reward method is "Store Credits", the store has not turned on the store credits switch.
The reward method is "Points", the store has not turned on the member points switch.
The reward method is "Store Credits and Points", the store has not turned on the store credits and member points switch at the same time.
The reward method is "coupon", the promotion has been unpublished or deleted.
the customer has already claimed the coupon in the promotion component on the App homepage or the coupon center.
the target group set for the coupon does not apply to the current customer.
the cumulative number of coupons used has reached the coupon usage limit.
the coupon has been used.
and the coupon is set to "first purchase only". The customer has previously purchased items on the online store or app.
Duplicate collection. The current device has received the download gift. Customers will not be able to receive the download gift again.
The customer has received the download gift on another device. Customers will not be able to receive the download gift on the new device.



 

 

 

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