Besides SHOPLINE’s Livestream shopping tool, you can also integrate Instagram livestream to boost exposure and deliver a more seamless livestream shopping experience.
⚠️ Note: This article explains how to integrate and set up an Instagram livestream. For details on how to start an Instagram livestream please refer to the related article.
This article will cover the following:
1. Notes before use
- Please ensure you have created a business account on Instagram and connected it with your Facebook Page. For more information please refer to this article.
- If your store has already integrated with Instagram, please disconnect and reconnect to your Facebook Page and Instagram account.
2. Create and set up livestream
Step 1. Create a livestream
In the SHOPLINE Admin, go to [Social Commerce] > [SHOPLINE Live] and click Create live stream.
Click Instagram.
Step 2. Set up the livestream
Basic settings:
- Stream name (Required): You can enter the event/activity name of this livestream, this name will be displayed to your customers.
- Streamer (Optional): This is just for records and optional.
- Introduce what this stream is about ... (Optional): You can enter more details regarding this livestream, this will be displayed to your customers.
Advanced settings:
- Inventory setting: You can choose how long to reserve the inventory in the shopping cart for customers.
- Keyword setting
- Checkout reminder setting
Once completed, click the Create button to successfully create the livestream.
Step 3. Add products
After you enter the livestream, click Add live product.
- Create product: Create custom products for this live stream.
- Select product: Products that have been created in the store can be added to the livestream.
A. Create Product
You can customize Product Image, Name, Keywords, Price, Quantity, and Product SKU. Once you have completed editing, click Continue to successfully add the products to the livestream.
- Click create new line to add new products.
- Add Quick Import to add multiple products.
Supports adding multiple variant products into the livestream
Besides Product Image, Product Name, Keywords, Price, Quantity, and Product SKU, you can also customize product variants by clicking Add variant to open the setup window.
*Note: You can add variants in the "Product Keywords" tab, yet quick import is currently not supported.
- The system presets two variations: color, and size, you can also customize the variation name.
- Click Add product variation to add more variations. The system currently supports adding a maximum of two variations. Click the "trash" icon on the right to remove a variation.
Next, enter the product keywords. You can click the "lightning" icon on the right to quickly apply keywords.
You can enter a uniform prefix in the "Custom prefix" field, and the system will automatically apply the variant name as the keyword suffix.
Next, enter the price and quantity. Click Continue to complete.
- If the prices of all variants are similar, you can enter the price in the "Same price" field. Similarly, you can also enter the quantity in the "Same quantity" field.
- Please leave the quantity field blank for all product variants to set the quantity as unlimited. If one of the product variants has a set quantity, the other variants will also need to be set with a quantity.
Supports editing header
Click Edit header on the right of the "Create product" pop-up window to select whether to display the "Image", "Product SKU" and "Variant" fields.
Uncheck to not display a field.
B. Select product
Check the products you want to add to the livestream. You can add a maximum of 500 main products to each livestream (If a product has multiple variations, it will still be counted as one product).
While selecting existing products for your new livestream session, you can search for specific items by typing the keywords you’ve set or filtering them by categories. (For details on how to set keywords for products, please refer to Product Keyword.)
*Notes:
- Hidden products can also be added to the livestream.
- Products will be listed from top to bottom in order of the latest-earliest added.
- Available Quantity is the number of products that are currently available. If you enable the “Preorder” feature and set a preorder quantity limit for the product, the Available Quantity will be your current inventory and pre-order limit combined together. Please refer to this article for more information on the preorder feature.
Next, set up the product keywords:
- Enter the keywords manually.
- Quick apply keywords: For more information, please refer to this article.
If the product has multiple variants, you can enter a uniform prefix in the "Custom prefix" field, and the system will automatically apply the variant name as the keyword suffix.
Upon completion, click Save.
*Notes:
- If you are adding multiple products to the livestream and entering a custom prefix for a specific product with multiple variants, the system will automatically apply the keyword only for that product. You will need to set up the keywords for other products individually.
- You can also manually set up keywords for each variant.
Step 4
The added products will appear on the left page. You can view the product variant and inventory.
You can click the Event button to directly create "Lucky Draw", "Leave a keyword and get limited vouchers", "Bidding promotion", "Quick Answer", and "Poll" events in the livestream.
*Notes:
- Instagram Live currently does not support the feature to publicly send out event begin/end and lucky draw notifications. Private messages can be sent to winners. You can send out event/product information in the form of a comment and pin it on the top of the comments section so customers can sync up with the information as they join the livestream.
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Currently, only the following advanced settings of the lottery event are supported: Users Who Have Purchased Before, Product Keyword Commented, and Not a Winner.
Click the settings icon on the bottom left to adjust livestream and message-related setup, for more information, please refer to this article.
*Note: Message settings include custom Welcome Message, Product Recommendation Message, Add to Cart Message, and Out-of-stock Message. For more information regarding product recommendation messages, please refer to this article.
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