Besides SHOPLINE’s Livestream shopping tool, you can also integrate Instagram livestream to boost exposure and deliver a more seamless livestream shopping experience.
⚠️ Note: This article explains how to start an Instagram livestream and how customers can place orders. For details on the livestream setup, please refer to the related article.
This article will cover the following:
1. How to integrate Instagram livestream
Step 1
Use a phone to open your Instagram account that has already completed integration. Once you are on the Instagram feed, swipe right or tap on your profile picture to open the posting interface.
*Note: Please use your phone to start the livestream.
Step 2
Swipe the bottom feature carousel till you get to "LIVE".
Step 3
To add a livestream title, tap "Title" on the left and enter your title, then tap "Add Title".
Step 4
Tap the icon to begin your livestream. The number of viewers will display on the top of the screen and the comments will show up at the bottom.
Step 5
Return to SHOPLINE Admin and click Connect to link the livestream you started through your phone. Once you are connected, Instagram integration is complete for the livestream to begin.
*Notes:
- The livestream limit is either 1 hour or 4 hours, depending on your professional account performance and Instagram policies.
- To extend the Instagram livestream duration, you can start the livestream using livestreaming software. For more details, please refer to this article.
2. Customers place orders
Now when customers comment with a keyword, they can directly add the product item to their cart.
After leaving order keywords, customers will receive a notification to check out products.
*Notes:
- You need to enable "Allow Access to Messages" on Instagram to send and view Instagram's direct messages from the SHOPLINE Admin. If this feature is disabled, you will only be able to see these messages through the Instagram app. Proceed to the Instagram app > [Settings] > [Privacy] > [Messages] to enable the feature.
- Customers need to use the mobile version of Instagram in order to see the complete message content.
- Customers need to update Instagram from v.214 to v.215 to receive the checkout link.
- If the customer does not follow your Instagram account, they will need to manually click "Accept" on your message to receive messages from you.
- Customer needs to agree to Instagram's message permission in order to receive Instagram messages from accounts they do not follow. Proceed to the Instagram app > [Settings] > [Privacy] > [Message] to make sure the message request is checked.
- When a customer clicks on the checkout link to place an order, the system will automatically send an order notification and order updates accordingly. According to Instagram's policy, a customer must have interacted with your Instagram account within 24 hours before the system can send any notifications. (The time is based on the customer's last sent private message.)
- If you enable the "Account is required for checkout" option, customers who wish to log in using LINE will need to manually enter their account and password when selecting LINE as the login option within the Instagram in-app browser. To avoid errors when opening the livestream shopping cart link, please refrain from choosing "Log-in with LINE app."
- If you do not enable the "Account is required for checkout" option, customers who wish to log in with LINE for checkout can copy the shopping cart link and open it using their default browser. This will allow them to utilize the "Log-in with LINE app" option for account verification.
If you created a livestream event, the winner would receive a private message informing them about their win.
At the same time, you will be able to view customer comments and print comment labels from the livestream backstage.
*Notes:
- Instagram Live currently does not support commenting through SHOPLINE Admin during the livestream.
- Instagram Live currently does not support watching the livestream in backstage.
Supports sending product recommendation messages on Instagram Live. For more details please refer to this article.
3. End an Instagram livestream
Step 1
Tap the X icon on the top right corner of the Instagram livestream interface.
Step 2
Tap End now to end the Instagram Live.
Return to the SHOPLINE Admin, click the icon to leave the livestream.
*Notes:
- You need to tap the "End Now" button on the Instagram Live through the phone in order to successfully exit the livestream.
- Instagram Live currently does not support sending messages to customers after the livestream has ended.
Read more
- Instagram Live | Integrating Instagram Livestream
- Instagram Live | Comment Management and Product Overview
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