Subscription Order Reminder

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*Note: The Product Subscription is an additional paid module. Please contact the Online Merchant Success team for more information and pricing details.

For customers that have long-term subscriptions for one of your store's products, creating a subscription product allows them to check out just once and then pay for and receive the subscription product at fixed intervals. With the Subscription Order Reminder feature, merchants can remind customers of the upcoming delivery of their subscription via email, SMS, or both. 


1. Check your plan 

Under the Paid Subscription, there are Plans and Modules. Please check if you have both an e-Commerce plan, and the Customization module.

  1. In the upper right corner of the store backstage, go to [Hello, OOO] > [My Subscription & Billing] to view the store's plans and modules. If you have these, please skip to 2. How to set up subscription order reminder notifications checkyourplan1.jpg
  2. If you are using the Basic, Advanced, Premium, O2O, Enterprise, or Cross Border plan (as shown below). Please confirm whether your store has a "Premium/ O2O/ Enterprise". If so, please go to [Apps] > [Apps store] on the left to install the feature.78.jpeg

2. How to set up subscription order reminder notifications 

Step 1

In SHOPLINE Admin, proceed to [Settings] > [Custom Notification]. Go to the "Order" tab, and click the Edit button next to "Subscription Order Reminder Notification."



Step 2

Select the type of notification to edit: Email or SMS.

If your store offers multiple languages, you can also edit content for each language individually.



Step 3

Click the Edit button at the top right to edit the message content. The "Variables" section at the bottom right will list the variables you can apply to this notification. If you want to learn more, click this FAQ.



During the editing process, you can click Preview at any time to view the actual notification being sent. If you are not satisfied after editing, click the "Back to default" button. After editing, please remember to click the Save button at the top right.


  • When saving, the system will not verify whether the variables are correct. It is recommended that you preview to check before saving.
  • The URL and variables are shown in the preview as an example, they are not the actual content being sent. For the actual content being sent, please refer to the description of the variables.



Step 4

Set a time and notification channel for the reminder notification: 

  • Send time: Enter the number of days before a subscription order is created for the notification to be sent. Merchants can customize the number of days between 1 to 30 days. 
  • Notification channel: You can choose whether to send notifications by email or SMS. 

Example: If the notification is set so that it is sent 1 day before a subscription order is created, and the order is scheduled to be created on 15 July 2021, then the notification will be sent at 12:00 p.m. on 14 July 2021.  


  • Shipping times are calculated based on the country's time zone (UTC) of the order. 
  • Text messages and emails will be sent out exactly at 12:00 p.m. on the set date.
  • SHOPLINE will charge merchants based on the monthly "SMS Report". The fee for SMS notifications will be calculated according to the total character count of a message (including variables such as product names, website links, etc). 
    To view and/or download an SMS Report for a specific month, in SHOPLINE Admin go to [Reports & Analytics] > [Report Export] > [SMS Report]. Charges for Subscription Order Reminder Notification SMSs will be itemized under "Order Notifications". 



3. Notification Examples

A. Email 

Heading: [Store name] Remember your next subscription order is going to be created at {YYYY-MM-DD}

Message content: 

  • Subscription Product
    {Subscription Product Name}
  • Next Order Creation Time
  • Subscription
    {Number of subscription} Subscription
  • Subscription Cycle
    {Subscription Cycle} days
  • If you have questions about your subscription order, please log in and contact kingsman via the below link. If you have not set up your account, please click "forget password" to retrieve your account

Order details: 

Shop, Order Customer, Phone Number, Gender, Birthday, Payment Type, Payment Instructions, Delivery Method, Delivery Address, Recipient Name, Recipient Phone, Order Details.

Order details:


Example message: 




Remember your next subscription order of {{Subscription Product Name}} is going to be created on {{YYYY-MM-DD}} at {{store name}}. {Online Store Short URL Login}

Example SMS: 



[Coming Soon] Email & SMS content for subscription products that have set  subscription limits

If a limit is set for the subscription product, in the "Subscription" field of the email, it will be displayed as: {Number of subscription} Subscription ({Subscription Limit} subscriptions in total).



If a limit is set for the subscription product, the SMS content will appear as shown in the example SMS above, without the "Subscription in total" information. This is because the system will not automatically apply the "Subscription Limit” variable to SMS notifications in the non-Chinese versions.



  • The product amount/ order total in the notifications currently does not support displaying the discounted amount (the amount after the discount has been applied). However, it will show the gifts of the product subscription promotion.
  • If you have not adjusted the "Subscription Order Reminder Notification" email template, once this feature is launched, the system will automatically apply the "Subscription Limit" variable in the order notice.
  • If you have adjusted the email notification content, the system will not automatically apply the "Subscription Limit" variable. Please then proceed to Custom Notification - Variables and manually copy & paste the variable to apply in the notification. 
  • The "Subscription Order Reminder Notification" template preview in the Admin panel will not display text related to "Subscription in total".
  • For information related to setting up a subscription limit, please refer to this article
  • If you have set up a Product Subscription Promotion and have enabled Subscription Order Reminder Notification, the system will automatically check for promotional gifts that meet the conditions of the promotion on the day of the order and display them in the order details. Since the notifications are sent in advance, it is not possible to predict the inventory status of promotional gifts at the time of the next subscription order. Even if the inventory is insufficient, the system will still include the gift in the upcoming order reminder notification.


4. Notes 

  • Merchants must have the Product Subscription feature to send notifications.
  • Both SMS and email notifications will be sent at 12:00 p.m. on the scheduled date. 
  • If you have enabled the feature to send SMS, SHOPLINE will charge a monthly fee for the SMS service. A maximum of 160 English characters or a mix of 70 English and Chinese characters are allowed per SMS (variables included). A message with characters exceeding the limit will be sent out with more than 1 SMS.


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