SHOPLINE Live's Bidding promotion feature for Facebook Live allows merchants to auction off a product by letting viewers bid against each other, increasing audience engagement and providing a boost to sales.
*Note: This feature is only supports Facebook and Instagram livestreams, for Instagram Live Bidding promotion related information, please refer to this article.
This article will cover the following:
- How to create a Facebook Live bidding promotion
- Bidding during a live stream
- Event end & winning bid announcement
1. How to create a Facebook Live bidding promotion
In the SHOPLINE Admin, go to [Social Commerce] > [SHOPLINE Live] and add a new Facebook-linked live stream. For more detailed instructions on how to add a new live stream, please see SHOPLINE Live | Facebook Live with Stream Shopping Tool
Enter the live stream you have just created and click Event at the top left.
On the event page, click ⊕ Add.
Select Bidding promotion from the pop-up window.
Enter the event name, product name, winning quota, starting bid price, highest bid price, and how long the event will run. Once you have completed these settings, click Next.
- The highest bid price cannot exceed 9 figures.
- If the "Event Time" field is left blank you will need to end the event manually.
Enter the start, end, and winner announcement messages, as well as a private message to be sent to the customer with the winning bid. Each message can be up to 400 characters long. The default messages will be used if these fields are left blank. Click Create to create the event.
- Event start message
- Event end message
- Announce winner's information
- Winning private message
*Click on the arrow next to Available Parameters to expand the list of parameters that can be copied and pasted into the event message fields.
Example: You can copy and paste parameters such as "Event Title"; "Starting price"; "Winning quota" etc. and then use them to write your own custom messages that will be displayed during an event.
*Note: The winner name and price parameter are added by default in the "Announce Winner's Information" message so that all customers in the live stream can view the results of the bidding event.
After adding a new event, it will be added to the list of already created events for your live stream. Click on the + button next to an event on the list to see a preview of the event messages.
Merchants can click on the three-dot icon next to an event to edit, copy, or delete the event.
The information listed below will be copied when clicking Copy Activity:
- Winning quota
- Starting price
- Highest price
- Event time
- Event message
Merchants can modify the event title and the product name for the copied event.
After starting your live stream by clicking "Connect to Facebook Live", click on the GO button next to an event to start the event.
Once you have started an event, a green confirmation message will appear on the top-right of the window. The status indicator next to an event will now say "Ongoing" to show that the system is automatically recording customer bids.
2. Bidding during a live stream
A comment announcing the start of the event will be posted on your Facebook Live livestream automatically. If a customer places a bid that is within the upper and lower limits of the auction, then the system will automatically record the bid time and bid amount. The winning bid will also be announced once the event has finished.
*Note: Bids must use numbers only. The system does not currently support the recognition of special characters and words for bids.
View from Admin
During a livestream, merchants can click on the Announce event button to post a comment promoting the ongoing event.
If you have set an end-time for an event, the end time plus a countdown clock will be displayed at the bottom of the "Event info" section.
View from Facebook live
3. Event end & winning bid announcement
Ending an event
Merchants can click on the Announce the winner button to end an event immediately or wait until the event's fixed end-time (if it has one) for the event to end automatically.
View from Admin
When an event ends and the winner is announced, the winning bid amount and winning bidder will be recorded automatically. The item that is being bid for will also be added to the winning bidder's cart.
*Note: If two bidders bid the same winning amount, the bidder that bid first will be the winner of the auction.
Merchants can view a full list of all bidders by expanding the "Winner Information" section and clicking View all bidders. Merchants can then add the product being bid for to the carts of unsuccessful bidders by clicking on the cart icon next to a bidder's name.
*Note: The winning bid will be displayed in Comment Management for easy identification of the winning bidder.
View from Facebook live
When the event ends and the system places the product into the cart of the winning bidder, the winning bidder will receive a message via Facebook Messenger. The message contains a checkout button that the winning bidder can click on to check out.
A product and product price will be created from the product name used in the event and the winning bid price.
- Bidding promotions are bound to a Facebook Page username. For more information, please see User Profile API (Facebook)