SHOPLINE Live | Livestream Event

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SHOPLINE Live introduces the "Event" feature in SHOPLINE livestreams to enhance interaction and increase participation among viewers.

*Note: This feature is also supported in SHOPLINE Live synced to Facebook Page, allowing viewers in SHOPLINE Live to participate in the event.

This article will cover the following:

 

1. Enter the Event setup

In the SHOPLINE Admin, go to [Social Commerce] > [SHOPLINE Live] and create a SHOPLINE livestream. Then, click the Event button.

Screenshot 2024-05-13 at 12.06.42 PM.png

 

Click Add and select the event type. For more introduction to each event type, please refer to the section below.

Screenshot 2024-05-06 at 3.19.30 PM.png

 

2. Lucky Draw

The settings are similar to the lucky draw event in the Facebook Page livestream. Enter the event title, keyword, event quota, and event time. Then, set up the advanced setting and prize content.

Screenshot 2024-05-13 at 12.36.09 PM.png

 

*Notes:

  • Unlike Facebook Page livestream, the Event feature in SHOPLINE Live supports only 3 advanced settings:
    • Users Who Have Purchased Before
      1. Customers who have placed an order through livestreams.
      2. Merchants have previously sent a shopping cart link from the livestream backstage or helped customers create an order. Hence, this customer will be eligible to participate.
    • Product Keyword Commented: Customers who have commented the product keywords in the livestream are eligible to participate.
      *Note: If the livestream uses the "Live Catalog" mode, eligibility criteria will be based on customers who have added live products to the shopping cart.
    • Not a Winner: If a customer has won a prize in one lucky draw event during the same livestream, they will no longer participate in subsequent lucky draw events.

  • For SHOPLINE Live synced to the Facebook Page, all advanced settings are supported (Tagged Friends, Liked LIVE Post, Users Who Have Purchased Before, Product Keyword Commented, Not a Winner). However, viewers in SHOPLINE Live are unable to tag friends and like a live post. Therefore, if these two options are selected, the system will automatically consider customers to have fulfilled these conditions.
    Screenshot 2024-05-13 at 12.38.22 PM.png

Then, you can set up the event message. Upon completion, click Create.

Screenshot 2024-05-13 at 12.40.14 PM.png

 

Customers participate in event (Merchant's interface)

Start the livestream and click the Go icon next to the event to begin.

i. Customers comment the event keyword

Screenshot 2024-05-14 at 1.36.14 AM.png

 

ii. Customers win a prize

Screenshot 2024-05-14 at 1.36.40 AM.png

 

Customers participate in event (Customer's interface)

i. Customers comment the event keyword

Screenshot 2024-05-14 at 1.41.21 AM.png

 

ii. Customers win a prize

Customers can go to the Storefront > [Member Center] > [Messages] to view the winning message.

Screenshot 2024-05-14 at 1.38.38 AM.png

 

3. Leave Keyword and Get Limited Vouchers

The settings are similar to the Leave Keyword and Get Limited Vouchers event in the Facebook Page livestream. Enter the event title, keyword, discount quota, discount amount, discount expiration time, event time, and advanced setting (Haven't won prizes).

Screenshot 2024-05-14 at 1.54.25 AM.png

 

Then, you can set up the event message. Upon completion, click Create.

Screenshot 2024-05-14 at 1.54.40 AM.png

 

Customers participate in event (Merchant's interface)

Start the livestream and click the Go icon next to the event to begin.

i. Customers comment the event keyword and win the limited voucher

Screenshot 2024-05-14 at 2.09.35 AM.png

 

Customers participate in event (Customer's interface)

i. Customers comment the event keyword and win the limited voucher

Screenshot 2024-05-14 at 2.06.11 AM.png

 

Customers can go to the Storefront > [Member Center] > [Messages] to view the winning message.

Screenshot 2024-05-14 at 2.10.30 AM.png

 

4. Bidding

The settings are similar to the Bidding event in the Facebook Page livestream. Enter the event title, winning quota, starting price, highest price, event time, and bidding product.

Screenshot 2024-05-14 at 2.28.39 AM.png

 

Then, you can set up the event message. Upon completion, click Create.

Screenshot 2024-05-14 at 2.28.51 AM.png

 

Customers participate in event (Merchant's interface)

Start the livestream and click the Go icon next to the event to begin.

i. Customers comment the bidding price

Screenshot 2024-05-14 at 2.22.30 AM.png

 

ii. Customers win the bidding

Screenshot 2024-05-14 at 2.25.07 AM.png

 

Customers participate in event (Customer's interface)

i. Customers comment the bidding price

Screenshot 2024-05-14 at 2.23.42 AM.png

 

ii. Customers win the bidding

Customers can go to the Storefront > [Member Center] > [Messages] to view the winning message.

Screenshot 2024-05-14 at 2.26.11 AM.png

 

5. Quick Answer

The settings are similar to the Quick Answer event in the Facebook Page livestream. Enter the event title, event name, event answer, winning quota, event time, and prize.

Screenshot 2024-05-14 at 2.34.50 AM.png

 

Then, you can set up the event message. Upon completion, click Create.

Screenshot 2024-05-14 at 2.35.37 AM.png

 

Customers participate in event (Merchant's interface)

Start the livestream and click the Go icon next to the event to begin.

i. Customers comment the answer

Screenshot 2024-05-14 at 2.43.37 AM.png

 

ii. Customers win the quick answerScreenshot 2024-05-14 at 2.44.40 AM.png

 

Customers participate in event (Customer's interface)

i. Customers comment the answer

Screenshot 2024-05-14 at 2.43.05 AM.png

 

ii. Customers win the quick answer

Customers can go to the Storefront > [Member Center] > [Messages] to view the winning message.

Screenshot 2024-05-14 at 2.45.28 AM.png

 

6. Poll

*Note: The Poll feature is only available for merchants with the "Advanced Social Commerce" module.

The settings are similar to the Poll event in the Facebook Page livestream. Enter the question, options, event time, winner, winner quota, and prize.

Screenshot 2024-05-14 at 2.49.33 AM.png

 

Then, you can set up the event message. Upon completion, click Create.

*Note: If you do not set a winner, the "Winning message" private message will not be sent to the poll participant.

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Customers participate in event (Merchant's interface)

Start the livestream and click the Go icon next to the event to begin.

i. Customers comment the poll

Screenshot 2024-05-14 at 2.52.49 AM.png

 

ii. Customers win the pollScreenshot 2024-05-14 at 2.54.41 AM.png

 

Customers participate in event (Customer's interface)

i. Customers comment the poll

Screenshot 2024-05-14 at 2.53.23 AM.png

 

ii. Customers win the poll

Customers can go to the Storefront > [Member Center] > [Messages] to view the winning message.

Screenshot 2024-05-14 at 2.58.23 AM.png

 

7. Notes

  • If you enable the email and SMS notifications in [Settings] > [Custom Notification] > [Shop Message Notification], the system will not only send the winning message to the customer's Storefront > [Member Center] > [Messages], but it will also send messages to the customers' email or SMS.
    You can customize the message content for the email and SMS. Please note that due to character limitations for SMS, if it exceeds the upper limit, it will be automatically divided into multiple SMS and may incur additional charges.
    Screenshot 2024-05-14 at 3.05.56 AM.png

  • Customers who won in the event can click the Screenshot 2024-05-14 at 3.01.59 AM.png icon in the livestream interface to check the winning information (prize, limited voucher, etc.).
    Screenshot 2024-05-14 at 3.01.59 AM.png

 

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