SHOPLINE Live | Broadcast

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SHOPLINE Live's Broadcast feature allows merchants to simultaneously send Broadcasts containing text, links, and product images, to all viewers that have left a comment on a livestream. This can be useful for reminding customers that have placed an order to complete the checkout process, helping to increase the conversion rate of your livestream.   

Please note:

  • Broadcasts can only be sent to viewers/customers that left a comment on a livestream, and that have interacted with your store's Facebook Page via Facebook Messenger within the past 24 hours. 
  • Broadcasts will only be sent from your store's main Facebook Page, even if the livestream has been cross-posted on other Facebook Pages. 

 

How to create & send Broadcasts

Step 1.

After entering a livestream for which the purchasing period has ended, click on the Broadcast icon in the menu on the left-hand side. 

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Step 2.

On the following page, click [Create].

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Step 3.

Enter a name for the Broadcast, and choose the messages you want to include. There are three types of message format available: plain text, an image, or a "card," which is a message that can include text, an image and a button containing a link. 

Please note:

  • Only one image can be selected at a time. Images must be in JPEG, PNG, GIF format, 4096 x 4096 pixels, and less than 1MB.
  • For "Card" message, it is required to add on "CreateButton".

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Step 4.

You can use the action buttons at the side of the message to rearrange the order of messages within a Broadcast (i), as well as delete (ii) any messages you have created. 

 

(i) Rearrange message order 

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(ii) Delete message 

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Step 5.

Choose the audience that the Broadcast will be sent to from the [Target population] dropdown menu. The number of viewers eligible to receive a broadcast will be shown underneath the dropdown menu.

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Merchants can choose to either send the Broadcast to all eligible recipients (i), or filter (ii) according to the following conditions: Cart (Any, Not Created, Created) Order(s), (Any, Not Created, Created), and Payment Status (Unpaid, Not Uploaded Payment Transfer Proof, Uploaded Payment Transfer Proof, Paid). 

(i)  All message customers 

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(ii) Filter message customers targetpopulation4.png

 

Step 6. 

Once you are happy with the content of your Broadcast and the target population, click [Send]. 

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After you have clicked [Send], all eligible recipients will receive the Broadcast via Facebook Messenger. Below is an example of a Card Broadcast:

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Read more: 

SHOPLINE Live | Performance Dashboard & Comment Management 

 

 

 

 

 

 

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