SHOPLINE has launched the "Send Checkout Reminder" feature for Facebook livestreams. The system will automatically send reminders to customers who viewed Facebook Live and added products to the shopping cart but have not completed checkout. You can also schedule a send time as a follow-up to boost the conversion rate.
*Note: This feature supports Facebook Pages/Facebook groups/Instagram Live. The instruction below takes an example from a Facebook Page.
In this article, you'll find:
1. Steps to set up
A. Enable "Send checkout reminder" when creating a livestream
Step 1
In the SHOPLINE Admin, go to [Social Commerce] > [SHOPLINE Live] and create a Facebook Page livestream.
Step 2
After completing the basic settings, in "Step 3. Advanced settings", scroll down to the "Messenger settings" section, switch on the "Send checkout reminders" toggle, and set the send time.
*Note: The checkout reminder is switched off by default.
*Note: If you switch on the "Lock Inventory" feature, it is recommended that you set the checkout reminder send time earlier than the lock inventory period so that products are in stock when customers receive the reminder.
Step 3
Click Create to complete the setup.
*Note: If you need to customize the message content, please refer to the section below.
B. Enable "Send checkout reminder" and customize message content for individual livestream
Step 1
Enter the Facebook Page livestream you have created, and click the "Gear" icon on the bottom left.
Select [Message Settings] > [Checkout Reminder Message], switch on the "Send checkout reminder messages" toggle, and set the send time.
Step 2
You can customize the message content and the button text. You can view the message preview on the right page.
Once you are done, click Save changes on the bottom right. At your appointed time, the system will send the message to livestream viewers that meet the criteria.
C. Enable "Send checkout reminder" and customize message content for all livestream
Step 1
Go to [Social Commerce] > [SHOPLINE Live] and click Set up next to "General Settings."
Step 2
Select [Message Settings] > [Checkout Reminder Message] and switch on the "Send checkout reminder messages" toggle.
Step 3
You can customize the message content and the button text. You can view the message preview on the right page.
Once you are done, click Save changes on the bottom right. At your appointed time, the system will send the message to livestream viewers that meet the criteria.
2. Send checkout reminder
Customers will receive the checkout reminder in the following scenarios:
- Customers left a message in the livestream to add products to their shopping cart, but the order has not been created before the checkout reminder scheduled send time.
- You added products to the customer's shopping cart using the "Edit cart" button in the livestream backstage, but the customer has not checked out before the checkout reminder scheduled send time.
Customer's view of the checkout reminder
3. Notes
- Only one checkout reminder can be sent per Facebook Live.
- If a customer has placed an order before sending a checkout reminder, they will not receive a checkout reminder regardless of whether they paid or not.
- If the customer leaves a keyword after the system sends the checkout reminder, they will not receive the checkout reminder.
- After customers add products to their shopping carts in the livestream, regardless you click the "bin" icon in the livestream backstage to remove products from the customer's shopping cart, or the customers remove products by themselves, the system will still send a checkout reminder at the scheduled time. However, if you remove the products by clicking "Empty shopping cart items" in "Comment Management," the system will not send the checkout reminder.
- The system supports editing the related settings before sending checkout reminders. This means that even if the livestream is over, you can still edit the send time or turn off the feature toggle before the reminder is sent out.
Read more
SHOPLINE Live | Live Stream Shopping with Facebook Live
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