SHOPLINE has launched the "Product Keyword" feature. Merchants can preset keywords for the products in the store Admin, and apply them in livestream or Social Post Selling for better clarification and efficiency.
In this article, you'll find:
- Create a product keyword list
- Apply product keyword list in live stream
- Apply product keyword list in Social Post Selling
1. Create a product keyword list
i. Add products
You can add products and set product keywords together.
Step 1. In the SHOPLINE Admin, go to [Social Commerce] > [Product keywords]. Click Create and select Add Products.
Step 2. Add the product image, product name, product keyword, price, quantity and product SKU.
*Notes:
- Product name, keyword, price and quantity are required fields. Product image and SKU are optional. If the quantity is not entered, it will be preset as unlimited. The system will automatically put a default image if no product image is added.
- You can add variants in the "Product Keywords" tab, yet quick import is currently not supported.
- Product keywords cannot contain spaces or symbols.
- Each product can only set one product keyword.
Create a new line
Click create new line to add multiple products.
Enter product keywords
Besides entering product keywords manually, you can also click the "lightning" icon to generate keywords. For more information, please refer to this article.
- Auto-apply product keywords to empty fields
- Customize keyword generation for all fields
*Note: Only enter letters for bulk edit product keywords. Please do not enter numbers, spaces, or symbols.
1. Prefix: Auto-generate product keywords with the same prefix for all products.
2. Prefix + Suffix: If you check the "Use product variations as suffixes" box, the system will automatically use the variations as suffixes.
If your product has multiple variants, you can enter a uniform prefix in the "Custom prefix" field, and the system will automatically apply the variant name as the keyword suffix.
*Note: The "Prefix + Suffix" option will generate keywords for all products, while the "Custom prefix" will only generate keywords for the variants of the specific product.
Copy, edit, and remove fields
Click the icon on the right to copy, edit variants or remove items from the column.
*Note: All product information but keywords can be copied.
Step 3. Click Continue after the setup.
The prompt “Product is creating” will appear at the upper right of the page. When the product creation is successful, another prompt message will appear.
Close the message boxes and refresh the page to view the updated product keywords.
*Notes:
- The order of the product keyword list will be reversed from the data order you entered.
- The newly added products are preset as hidden products.
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The newly added products will also be established in the online store.
i. Quick import products
Click the Quick Import at the bottom left of the window.
Download the “Example” file.
Input the product information according to the column headings.
*Notes:
- The system currently supports up to 1000 product information entries.
- Product name, keyword, price, and quantity are required fields. Product SKU is optional. If the quantity is not entered, it will be preset as unlimited.
- Product keywords cannot contain spaces or symbols.
- Quick import currently does not support importing product with multiple variants.
Copy the whole product information table, paste it into the window, and click Continue.
Confirm your input information, then click Continue to proceed to the next step.
*Note: The system will highlight the error field in red if the entered information is invalid. Click the Cancel button to go back and amend the information.
After clicking the Continue button, the prompt messages "Product is creating” and “Add product successfully” will appear at the top right of the page. Close the messages and refresh the page to view the product keywords you just created.
*Note: The order of the product keyword list will be reversed from the data order you entered.
ii. Select products
Step 1. Click Create and select Choose goods and a window with all your store items will pop up. Check the boxes next to the product you wish to set the product keywords.
*Note: Available Quantity shows the number of products that are currently available. If you have enabled the “Preorder” feature and set a preorder quantity limit for the product, the Available Quantity will be your current inventory and pre-order limit combined together. Please refer to this article for more information on the preorder feature.
Step 2. Alternatively, click on Choose product category on the top right corner to select products by their categories.
Step 3. Click Next Step to proceed to the next step.
*Notes:
- You can set product keywords for unpublished, hidden, and preorder products.
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Each product can only set one keyword. Products that have already set keywords will be grayed out and cannot be selected.
Step 4. Enter product keywords and numbers manually
*Notes:
- Product keywords and numbers cannot contain spaces or symbols.
- Each product can set only one keyword and number.
You can click the "lightning" icon to auto-apply system-generated keywords/ numbers, or bulk edit keywords/numbers. Click Apply to save the changes.
If your product has multiple variants, you can enter a uniform prefix in the "Custom prefix" field, and the system will automatically apply the variant name as the keyword suffix.
Upon completion, click Save.
You can view the list of product keywords and numbers instantly.
Overview of the list of product keywords
You can quickly search products (including unpublished, hidden, and preorder products) by entering the product name, category, and status.
Click the button next to the item to edit the product number, product information, or remove the product individually.
*Note: You will be directed to the product editing page when clicking the Edit Product button.
You can also select multiple products to edit or remove products in bulk.
*Note: Vietnam and Thailand merchants should enter the product number when creating or selecting products.
2. Apply product keyword list in live stream
Step 1
In the SHOPLINE Admin, go to [Social Commerce] > [SHOPLINE Live] and create a live stream. Click Add live product > Select Product to open a product list window.
At the top right of the window, click the arrow button to select products:
- All products
- Products that "Include keywords" (i.e. all products that have set keywords on the Product keyword page)
Step 2
Select the products, then click Next Step.
Step 3.
Edit keywords.
If your product range includes products that have and have not set keywords:
- Products with keywords: The system automatically brings in the keywords you set in the Admin.
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Products without keywords: You can set up keywords by 3 methods. The new quick apply interface and keyword setup method. For more information, please refer to this article.
- Auto apply product keywords.
- Enter the product keywords for each product manually.
- Enter the product keywords for each variant manually.
- Custom prefix (product with multiple variants).
*Notes:
- Products with keywords: You can add and edit the keywords for the products. However, the addition and edit will only be applied to the livestream. The changes will not be saved permanently.
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Product without keywords:
- In the livestream settings, after adding and saving the keywords for the products without setting keywords. The added keyword will be saved permanently for that product. You will see the product in the Product Keyword list. Even if you edit/delete this keyword at backstage, the records in the keyword list will not be changed.
- In the livestream settings, if you add a keyword that is redundant to that of an existing product, the keyword will not be saved as a new product's keyword. You will not see the product in the Product Keyword list.
- A maximum of three keywords can be set for each product in each live stream.
3. Apply product keyword list in Social Post Selling
In the SHOPLINE Admin, go to [Social Commerce] > [Social Post Selling] to create a new sale post. When choosing goods, you can also filter products "including keywords" and apply the product keywords to the Facebook post.
If the product you selected contains products with no product keyword, the method to edit keywords is the same as that described in Step 3 above.
*Note: A maximum of three keywords can be set for each product in each sale post.
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