SHOPLINE will launch the "Integrate Instagram Messaging" feature. Merchants can manage Instagram messages in the Message Center, create customer information, and send order links through Instagram direct messages.
In this article, you'll find:
- Switching Instagram to a professional account
- Connecting Instagram account to Facebook Page
- Connecting Instagram account to Store Admin
- Manage Instagram messages through the Message Center
- Manage Instagram posts through the Message Center
- Notes
1. Switching Instagram to a professional account
Step 1
Log in to the Instagram account you want to integrate, go to the [Settings] > [Account type and tools], and select Switch to professional account.
Step 2
Select Business for the account type, and click Next.
Step 3
Select a category of your account. Then, click Done.
Step 4
Enter the public business information (optional) and click Save.
After completing the steps above, your account has switched to a business account. Please refer to Instagram Usage Guide for related setup procedures.
2. Connecting Instagram account to Facebook Page
Step 1
On the Facebook Page, go to [Settings & privacy] > [Linked accounts], and click the "arrow" icon next to Instagram.
Step 2
Click Connect account.
Step 3
Read the instructions and click Connect.
Step 4
Choose Instagram message settings and click Confirm.
Step 5
Log in to the Professional (Business) Instagram account.
Step 6
After logging in, you can successfully connect your Facebook Page to your Instagram account. For more setup details, please refer to this FAQ from Facebook.
*Note: Make sure the "Allow access to Instagram messages in Inbox" setting is enabled.
3. Connecting Instagram account to Store Admin
Step 1
In the SHOPLINE Admin, go to [Channel Integration] > [Facebook], and click Connect next to the Instagram Business Account section.
Step 2
Select the Facebook Page that you have linked to the Instagram account in section 2. Then, click Confirm.
Your Instagram Business Account is now connected in the Admin.
Go to Instagram > [Settings and privacy] > [Messages and story replies] > [Message controls] and switch on the "Allow access to messages" toggle.
4. Manage Instagram messages through the Message Center
When you have successfully connected your store to your Instagram business account, the icons of the connected Facebook and Instagram accounts will appear at the top of the Instant Message tab.
You can also view the source of the message by checking the icon next to the customer's name in the inbox.
i. Create User Profile
Click on the customer's Instagram message to create a user profile.
ii. Create a Manual Order
Admin can also create manual orders for customers and send order links to them through Instagram. To know more about manual orders, please refer to this FAQ article.
Customers can view the order details by clicking Go to Payment.
iii. Send Shopping Cart Link
Click the cart icon on the top right corner of user profile to edit their cart.
Once you have added products, click Send shopping cart link at the bottom to send the checkout link on Instagram.
Customers will be able to view their shopping cart by clicking on the "Checkout" button to proceed with checkout.
5. Manage Instagram posts through the Message Center
When you have successfully connected your Instagram account, the linked Instagram account icon will be displayed at the top of the post message management interface in the Message Center. Click the icon to view Instagram posts and comments.
*Notes:
-
Due to Instagram's limitations, the Instagram post will be synchronized to the Message Center when there is a comment. If there is only a Like and no comment, the post will not be synchronized. The following is a description of how each type of post is synchronized in the Message Center:
- If the post includes text, the text will be synchronized.
- If the post includes a photo, the photo will be synchronized.
- If the post contains multiple photos, the first photo in the carousel will be synchronized.
- If the post includes a video, the cover image of the video will be synchronized.
- Syncing Instagram post history is not currently supported.
- Bulk hiding comments on Instagram posts, and liking comments on Instagram posts in the Message Center are currently not supported. (only hiding individual comments is supported.)
You can reply to comments directly and also create a user profile and manual order for the customer.
6. Notes
- According to Facebook policy, only one Instagram account can be connected to a Facebook business page, and the account must have full administrator access to proceed with the connection.
- A maximum of 10 Instagram accounts can be connected to a store.
- Supports sending order status updates through Instagram.
Read more
- Set Up a Business Account on Instagram
- How do I connect my Facebook Page and Instagram account
- Instant Message Management and Manual Order

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