Sales and Promotions | Shoplytics

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SHOPLINE provides abundant promotion features for setting different marketing/ promotion campaigns to trigger more sales; but how do we evaluate the efficacy and efficiency of these events?

The "Sales and Promotions" Page provides a full evaluation of the promotion events, helps you determine whether your goal is achieved, and more importantly, helps you set a better plan/target for the next marketing event.

  

1. Page overview

In the SHOPLINE Admin, go to [Report & Analytics] > [Shoplytics] > [Sales & Promotions].

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2. Discount Order Analysis

This analysis shows you the orders of using promotion campaigns or store credits, which show the importance of promotion to sales growth.

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Index Index Description
Gross Order  Total gross orders created (Including cancelled orders)
Order with Promotion Orders with any kind of promotions, including discount amount, discount %, free shipping, bundle pricing, and membership tier discount
Orders with Credit Orders which have store credits applied

 

Support data from omni-channel and retail store

Omni-channel promotional campaign data will be available soon. Switch the "Omni-Channel," "Online Store," and "Retail Store" tabs at the top left to view the performance of each channel's promotional campaigns.
*Note: Orders from POS and Smart OMO are included in the retail store statistics. The rest of the orders are included in the online store statistics.

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You can also select different branches in the "Retail Store" tab to view the campaign performance.

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3. Promotion Type and Level Distribution

The Promotion Type and Level Distribution show you which promotions have been used more often. This section is also related to your promotion settings. You can refer to this article series to learn about all types and levels of promotions. EN-Step2.png

Metric Description
Type Distribution

The number and proportion of orders in the selected period that are applied to the promotion type.

Calculation: Orders applied with a particular type of promotion ÷ Discount Orders *

Level Distribution

The number and proportion of orders in the selected period that are applied to the promotion level.

Calculation: Orders applied with a particular level of promotion ÷ Discount Orders *

*If one order has applied two promotion types, then that order will be counted into each type one time respectively. Likewise, if one order has two promotion levels applied, then that order will be counted into each level once.

 

Support data from omni-channel and retail store

In the distribution data of different types of discounts, you can check the number and proportion of orders of this discount type and level in retail stores and online stores.

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4. Store Credit Analysis

In "Store Credit Analysis," you can find the analysis of rewarding, applying, and expiring store credits from the perspectives of "Amount" and "Customer" in a selected time range.

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Metric Description
Amount - Reward The credit amounts are rewarded in the selected time range.
Amount - Applied The credit amounts are applied in the selected time range.
Amount - Expired The credit amounts that expired in the selected time range.
Customer - Rewarded The unique customers who have been rewarded credits in the selected time range.
Customer - Applied  The unique customers who have applied credits in the selected time range.
Customer - Expired The unique customers who have credits expired in the selected time range.

 

Support data from omni-channel and retail store

Switch the "Omni-Channel," "Online Store," and "Retail Store" tabs at the top left to view the usage of store credits from different channels.

*Note: The "Applied" data will vary according to different channels, while the "Reward" and "Expired" data do not.

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5. Top Performing Promotion

The Top Performing Promotion shows the promotion performance, as the data of gross sales and orders. Based on these data, you can optimize and adjust the future promotion strategy for improvement and growth. 

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Metric Description
Gross Sales/Ratio Gross merchandise value and ratio that has applied the promotion events (*1)
Gross Orders/Ratio Gross orders and ratio that have applied the promotion events (*1)
AOV

The average amount per order to which this promotion is applied

Calculation: Gross Sales ÷ Gross Orders

Discount Amount Total discount amount from gross orders
Product per Order

The average number of products purchased per order to which the promotion applies

Calculation: Total Products Sold ÷ Gross Orders

Orders from Returning Shoppers

Select the proportion of repurchase orders purchased by customers that are applied to this promotion

Calculation: Orders from Returning Shoppers ÷ Gross Orders (*2)

*1: Cancelled orders are included in gross sales and gross orders.

*2: The Total Products Sold include the sold general products, product sets, and add-ons.
*3: Orders from Returning Shoppers means the orders from customers who have purchased before the selected time range.

 

Support data from omni-channel and retail store

The "Available Channel" column will be launched soon, and you can view the ranking of promotional campaigns of each channel with the data indicators.

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6. Notes

  • The "Available Channel" for promotions related to membership tiers is displayed as "Omni-Channel."
  • The data for the applied store credits will vary according to different channels.
  • The data is updated hourly.

 

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