*Note: "Product Subscription" is an additional paid module. Please contact our Online Merchant Success Team for more information and pricing details.
You can add free gifts or discounts to your product subscriptions as an incentive for long-term subscriptions, helping to improve customer retention.
In this article, you'll find:
1. How to add a product subscription promotion
Step 1
In the SHOPLINE Admin, go to [Promotions & Reward] > [Product Subscription Promotions]. Click Add promotion at the top right.
*Notes:
- If you have never set up a product subscription, please refer to Product Subscription.
- For an existing subscription product's gift, the promotion name will display as "Subscription Gift", with a status of "In Progress".
Step 2
After clicking Add promotion, enter the promotion name and valid conditions, then select the subscription product and promotion period.
A. Promotion name
The name will appear on the checkout page. You can choose to fill in only one language.
B. Valid condition
-
No. of subscription unspecified
Promotions are available for any number of subscriptions, including the first subscription. You can set up the promotion time but cannot add any benefit or condition tiers.
-
When the product meets a specific no. of subscription
You can set up a maximum of 10 benefits & condition tiers. The benefit condition of each tier must be better than that of the previous tier. For example, from the 2nd subscription cycle onward, customers get 1 free gift; from the 3rd cycle onward, they get 2 free gifts, and so on.
⚠️ Note: The benefits & condition tiers do not currently support mixing benefit types. Once a benefit type is selected, all subsequent tiers will use the same benefit type.
-
[Coming Soon] Automatically extend the last promotion for future renewals settings
If you select "When the product meets a specific no. of subscription" as the valid condition, you can enable the "Automatically extend the last promotion for future renewals" feature. Once enabled, the last promotion will continue to apply to all subsequent cycles after the preset cycles end.
For example, if customers get a 20% discount for the 9th cycle and a 30% discount for the 10th cycle, every cycle starting from the 11th will automatically apply the 30% discount.
*Note: This setting is disabled by default, so existing product subscription promotions will not be automatically enabled. If you need to adjust existing promotions, you can set it up when editing.
-
Benefit type
There are three types of discounts: discount %, discount amount, and free gift. You can only select specific subscription products if you choose discount % or discount amount. The option for "All subscription products" is not available.
C. Select subscription products
If you select the free gift as a benefit type, you can apply the promotion to all subscription products.
If you select discount % or discount amount as the benefit type, you can only apply the promotion to specific products. The option for "all subscription products" will not appear.
D. Promotion period
The "promotion period" section will appear only when you apply the promotion to the unspecified number of subscriptions. You can set the promotion never to expire. Finally, click the Save button to complete the settings.
2. Views at the storefront
A. Product details page
On the product details page of a subscription product, the product subscription promotion content will be displayed.
B. Checkout page
If a product added to the shopping cart is eligible for the product subscription promotion, the "Product Subscription Promotion" label and the promotion name will appear in the "Promotions" and "Applied Promotions" sections.
3. Notes
- When adding a product subscription promotion, if the selected product or promotion period overlaps with an ongoing product subscription promotion, a red warning message will appear. You are required to remove the product or adjust the promotion period to save the settings.
-
Please do not set the product subscription promotion discount amount equal to the full total of the product subscription order. For example, if a subscription product is priced at NT$500, do not set the promotion discount amount for that subscription cycle to NT$500. Doing so will cause the order total to become NT$0, and the first subscription order (or any subsequent child orders) will fail to complete checkout.
- If you have enabled the subscription order reminder, the system will automatically check for promotional gifts that meet the promotion conditions on the day the order is created, and display them in the order details. Since this notification is sent in advance, the gift's inventory level cannot be predicted at the time the next subscription order is actually created. Even if inventory is insufficient by then, it will still appear in the subscription order reminder.
Read more
Comments