Facebook Shop features allow you to build your online shop easily and along with all kinds of Facebook applications. You can use Facebook Shop to draw customers' attention and help them find the products they need.
Now, you can integrate Facebook Shop with your online shop just in a moment. If you want to know more about Facebook Shop, please refer to About Shops on Facebook
To install and edit Business Extension with Shop, the Facebook account you logged in to will need access to assets like "Facebook Business Manager", "Facebook Page", "Catalog" and more. We recommend you make sure your Facebook account has owned the admin access to all these assets. You can share access to the advertising partnership after the installation.
Note: If you have not installed the new version of the Facebook Pixel (You can go to [Marketing & Tracker] > [Tracker Settings] and see if the Edit button of Facebook Pixel is grayed out. If so, you are using the old version.)
It is recommended that you can select "Only Business Extension only" first to install and confirm the assets installed in the Facebook Business before adding a Shop. Please also pay attention to the remarks when upgrading the Pixel, and confirm that the Pixel used by DPA is under the store’s Tracking Settings after the upgrade. For more details please refer to this FAQ article: Facebook Business Extension
This article will introduce how to install Facebook Shop:
- Step 1. Set up in the store Admin
- Step 2. Set up in Facebook Business
- Step 3. Return to Admin and confirm completion of the installation
- Step 4. Set up and publish Facebook Shop
- The appearance of Facebook Shop on the web and mobile
- FAQs (Please read before you start)
Step 1. Set up in the store Admin (in 2 cases)
Case 1. You haven't installed any Facebook Business Extension
In the SHOPLINE Admin, go to [Marketing & Tracker] > [Marketing] > "Facebook Business Extension (FBE)". Click Install and select Install Business Extension with Shop.
[Coming Soon] New Facebook integration page
On the new page by going to [Channel Integration] > [Facebook]. In the "Sell products through Facebook & Instagram Shop" section, click Start setting.
There will be a Facebook pop-up window that shows your login account. If you have not logged in yet, please log in with a Facebook account that has permission to manage assets. Then click "Continue as (your account)".
Case 2. You have installed Facebook Business Extension, but have yet to install Facebook Shop
Go to [Marketing & Tracker] > [Marketing] > "Facebook Business Extension (FBE)". Click Install Shop.
In the pop-up window, it shows that you have already connected SHOPLINE Extension to Facebook. After confirming the account you use for installation, click "Continue as (your account)".
Step 2. Set up in Facebook Business
This step will be divided into 10 procedures and you are going to choose the assets such as Facebook Page, Pixel, and catalog.
1. Check all the features you want to install and click "Get Started".
Note: Your Instagram business account must be eligible to use Instagram shopping features. If your account is not eligible, please do not select Instagram Shopping at this step. Please refer to the official info from Facebook to complete the authentication application on Instagram.
2. Select your business manager
If the Facebook account you logged in can use the Business Manager, the screen will show your access to the Business Manager and assets. Select the bullet for each asset, or click Create New at the upper right to create one. Your chosen assets will be shown and then please click Continue.
3. Connect a Facebook Page
When selecting Page, please check the Facebook account you logged in which has admin access to the current Facebook Page. After choosing the Page, Facebook will transfer all the access permission of your Page to the Facebook Business platform you selected for the FBE.
3.1 Connect an Instagram
You can also choose to skip this step. If you skip it, you will not add new product information for Instagram Shopping.
Note: Your Instagram account has to be eligible for Instagram shopping,(please refer to this Instagram official page) If not, the Instagram account wouldn't be able to be connected.
4. Select a catalog
When selecting catalogs, FBE may show the option "Products for XXX personal catalog". Since this catalog is your personal asset, you would not be able to view it in Facebook Catalog Manager after connection. We suggest that you could select another catalog or create a new catalog instead of using the personal one for FBE. It would help you manage your assets more easily.
5. Select your ad account
You can also consider skipping connecting to an ad account.
6. Select Facebook Pixel
7. Create a commerce account
If you don't have a commerce account, you can create one and set up a checkout method in the window. It is recommended that you choose the checkout method "Checkout on my Website".
Note: The checkout method of a commerce account cannot be modified after it is created. Please make sure you select "Checkout on my Website" to redirect customers back to the store's webpage.
8. Confirm your commerce account
9. Confirm the chosen assets
10. Permission authorization
As it is connected through SHOPLINE, function execution authorization is required. Please maintain the settings as shown in the image below to ensure a successful operation.
Please be assured that SHOPLINE only serves the purposes of function connection and product data transfer. It does not have the authority to operate advertising accounts and business management platforms. Please make sure that the following authorization options are all enabled.
11. Complete the Commerce Account setting
Click Done to complete the Facebook Business Extension integration.
Please wait for the data update which lasts for 5-10 seconds. Refresh the page to view if the Manage settings button appears on the Admin page.
Step 3. Return to Admin and confirm completion of the installation
The screen will show a link "Edit Shop Page" after the installation. Click the link and enter Facebook Commerce Manager to finish the setting and publish the shop.
[Coming Soon] New Facebook integration page
On the new page by going to [Channel Integration] > [Facebook]. In the "Shop" tab, click Manage Settings next to "Facebook & Instagram Shop".
Step 4. Set up and publish Facebook Shop
In the Facebook Commerce Manager, select the Shops tab and click Edit.
Enter the edit page. Click the box(es) under Featured to design the layout and style.
In the Builder, you can click Preview to check the shop design. After editing, click Publish Updates to publish the shop. (You can also click Save to save the current design.)
After publishing, the status of the shop will be "Active", which means the shop is in a review.
Once the shop has been reviewed, the "View Live Shop" button will reveal.
*Note: The status of the Facebook Shop will depend on the review of the Facebook officials. If your products violate the Facebook policy or your shop is deactivated, please read the related policy, and contact Facebook directly to review your accounts and assets again.
The appearance of Facebook Shop on the web and mobile
i. Why doesn’t the shop tab appear on my Page after adding a Shop?
After Facebook Shop is created and connected, the qualification of your Page, ad account, commerce account and product content will all be reviewed by Facebook. Your Shop will not be published until it is approved by Facebook.
If you have just completed the connection, it usually takes 1-2 days for the synchronization and review by Facebook. If the Shop still does not appear afterward, please follow the steps below to confirm the status:
a. Confirm the eligibility in Assets
To check Facebook's review status, you can go to the Facebook Commerce Manager, select the commerce account that you are using and click on the Shop under review.
On the Overview page of the Shop, you can see if your shop has eligibility for Instagram Shopping and the use of a commerce account. You need to obtain eligibility to initialize the functions of Instagram Shopping and Page shop function. If you are not eligible, please follow the issues raised by Facebook and make changes for review, or further contact Facebook and confirm with their customer service.
b. Check the activation status of your Shop
In the Shop tab, you can view the review status of your Shop. If the status is "Active" it means it's working normally. Click Edit on the right to change the store layout. If your Shop or product violates Facebook’s policy, Facebook may disable your Shop. Please follow the instructions provided by Facebook to re-review or contact Facebook directly to find out the reason for the suspension.
ii. How to apply if I don’t have Instagram Shopping?
Instagram Shopping is currently being reviewed by Facebook. Your account status, Instagram account quality, location, fan interaction, etc. are the possible standards of their review. Since there are no official standards from Facebook. It is recommended that you submit the information following Facebook's official instructions. The review process and result are subjected to Facebook's official standards: Your guide to setting up Instagram Shopping
iii. What should I do if my product is not approved by Facebook?
The product information in the catalog will be reviewed by Facebook’s robots and humans. If the review fails, it is recommended that you read the review results provided by Facebook carefully, try to exclude all potentially risky descriptions, pictures, etc., and submit for re-review.
Please be also reminded that Facebook is gradually strengthening reviews. If the product you submit still fails in the re-review, Facebook might stop offering you the opportunity to submit it again. Please be sure to confirm and remove any possible conflict factors before submission.
Your account and product review status can be confirmed here: https://business.facebook.com/accountquality/
iv. If the Page shows that the checkout method is "Send Message", how can I modify it?
When you add a new Shop, Facebook will automatically activate the checkout option of your Shop. If you wish to change "Send Message" to "Checkout on my Website", Facebook does not have an official modification method for this operation. We recommend that you contact Facebook customer service directly and ask them for a solution that fits your business account and page status. SHOPLINE cannot assist you in changing the functions of your Facebook Page.
v. Why is the new product not found on the Page or in the Instagram shop?
If the Facebook Business Extension is installed for your store, the catalog is updated approximately every 6-12 hours, and the data will be fetched according to Facebook’s upload schedule (once per day by default) so it does not synchronize simultaneously. Please go to Facebook Commerce Manager and check the upload process in "Data Sources" under Catalog. If the catalog has been uploaded but does not appear on your Facebook channel, please contact Facebook directly to help confirm the operation status of your Page and Instagram shop.
vi. Can the products of the Page Shop/Instagram shop show multiple images like my online store?
Facebook's store and advertising system are different from the Admin platform system. The product catalog provided to Facebook currently only supports uploading one main product image. If the variants have their images, it will be based on the variant image, and currently, the system does not support displaying multiple pictures.
vii. Can I adjust the order of the products in the Page Store?
Facebook currently does not support sorting products in the integrated Shop or creating collections. When your products are synchronized to the Page Shop, Facebook will randomly pick the products in the catalog and display them. However, you can use Facebook Commerce Manager to edit the shop layout.
viii. Why does the product have a set price, but the price appears $0 in the Page Shop?
The catalog synchronized by Facebook will catch the "regular price" and "sale price" of the product, and show them in the Page Shop. If you only set the sale price for your product without entering a number for the regular price, the product price will appear as $0 on Facebook. To adjust the pricing, please return to the product edit page in SHOPLINE Admin, enter the regular price of the product, and wait for the synchronization between the catalog and Facebook.
ix. How to change the content of the "Shipping and Return" policy of the products in the Page Shop?
The Shipping and Return policy shown in the Page Shop products is a new sales policy launched for the Commerce Manager. According to Facebook's website, "You must accept returns for new or unused items within at least 30 days of when the order was delivered." Therefore, all products will be preset to display the message "You can return new and unused products within 30 days" in the delivery and return column, and the message cannot be deleted or edited. (The actual placement of the message is subjected to the latest update from Facebook)
In case you think that this message does not comply with the return and exchange service policy of your store, you can proactively indicate your return and exchange policy in the Shop, so that customers can clearly understand the relevant provisions of the return and exchange of goods before placing an order.
x. After installing the new version of the Facebook Business Extension, will the Facebook Pixel set in the store be replaced/overwritten?
If you have previously used the old version of Facebook Business Extension to install the Pixel (i.e. the Edit button of Facebook Pixel in Tracker Settings is grayed out), when you install the new version of the Facebook Business Extension, Facebook will use the new platform Pixel you choose to replace the old Pixel installed in the store. Please note that the Pixel used is the tracking number of the ad account. If you wish to add Pixel from other platforms or advertisers, please consult our Merchant Success Team for help.
xi. Why can't I select my Pixel/Page/ad account/catalog?
During the installation process, to select an established Facebook asset, please confirm that your personal Facebook account has been assigned to an administrator role for Business Manager, Fan Page, etc. (According to the Facebook policy, it is also required to take the administrator role for at least 7 days). Also, regarding this Facebook page, please authorize Facebook assets (e.g. Pixel, catalog, ad account) to your Commerce Manager, and please confirm that your Facebook personal account is in the "People" list to manage the assets on Business Manager. After the above permissions are set, you can successfully select the specified assets in the extension. If there is still a problem with the selection of assets, it is recommended that you can contact Facebook through the "Contact Us" link under the extension to handle the asset permissions issues. SHOPLINE does not have the access right to check the authority of your Facebook assets.