Google Analytics 4 can collect event-based data from both your website and app at the same time. It also tracks cross-domain websites more accurately and identifies website visitors, which helps you analyze unfamiliar customers and operate CRM management. That's why SHOPLINE has launched the "Google Analytics 4 Tracking Code Setup" feature.
⚠️ Before you begin, please note:
- The Basic plan does not support the "Google Analytics 4 Tracking Code Setup" feature.
- GA (GA3) was discontinued by Google on 1 July 2023. Based on our internal data transmission and reception recommendations, please avoid using GA (GA3) and GA4 at the same time. If you still need to observe data with GA (GA3), please embed it via Google Tag Manager (GTM).
- If you run into issues while connecting or using Google Analytics 4 (GA4), please refer to: Troubleshooting Guide | Google Analytics 4 (GA4).
In this article, you'll find:
1. Google Analytics account setup steps
Step 1. Activate your GA account
If you haven't created a GA account using your Gmail, please go to Google Analytics, log in to your Gmail account, and click Start measuring to proceed.
Step 2. Set up your account
1. Account creation
In the "Account details" section, enter a recognizable name in the "Account name" field or enter the business/ personal name. Then click Next.
2. Property creation
Enter your online store name under "Property name" and confirm the reporting time zone. Upon completion, click Next.
3. Business details
Select your industry category and business size. Then, click Next.
4. Business objectives
Select your business objective(s). You can select multiple options. Then, click Create to continue.
5. Accept the Google Analytics Terms of Service Agreement
- Set the country/region to your location.
- Upon confirming the terms of service and additional terms, select the checkboxes for "I also accept the Data Processing Terms as required by the GDPR" and "I accept the "Measurement Controller-Controller Data Protection Terms for the data I share with Google".
- Click I Accept to create the account.
6. Data collection
Choose Web to set up data collection.
Enter your storefront's URL (Website URL) and Stream name, then click Create & continue.
On the right side of the screen, you will see "Web stream details". Please copy the "MEASUREMENT ID".
⚠️ Note: The tracking code of the new GA4 starts with "G," not "UA."
What's the difference between stream ID and
measurement ID?
- The stream ID is the unique identifier for the data stream from which user activity originates. You can add stream IDs to your events to send data to certain data streams. Please refer to this article for more information.
- A Measurement ID is an identifier (e.g., G-12345) for a web data stream. You can use the Measurement ID to send data to a specific web data stream. Please refer to this article for more information.
Step 3. SHOPLINE Admin setup
Upon copying the Measurement ID, return to SHOPLINE Admin > [Marketing & Tracker] > [Tracker Settings] and click Google Analytics 4.
Fill in the copied Measurement ID in the blank and click Save to complete the setup.
After the GA4 tracking code has been stored, a green tick will appear in the GA4 box on the "Tracker Settings" page.
To edit or delete the GA4 tracking code, please scroll down to the bottom of the "Tracking Settings" page and click Edit or the "bin" icon.
*Note: Google Analytics starts collecting data after the setup is completed, and the data will not be updated immediately. It is conservatively estimated that it will take about 24-48 hours for the data to be shown in Google Analytics.
Step 4. Setup completed
After completing the setup, click Next on the "Start collecting data" page, and it will show that you have successfully created your account and property. Note that data collection may take up to 48 hours to get started.
2. What events are sent after connecting?
SHOPLINE has natively integrated GA4's standard e-commerce events. Once GA4 is connected to SHOPLINE, the system automatically starts collecting key data throughout the sales process.
| Event | GA4 Trigger point |
| Browse product list | view_item_list: When entering the product list page for browsing |
| Click product list | select_item: When clicking on the button to view the product list on the homepage |
| Browse products | view_item: When entering a single product page for browsing |
| Add product to wishlist | add_to_wishlist: When adding a product to the wishlist (click the "heart" icon) |
| Add to cart | add_to_cart: When adding a product to the cart (click the "cart" icon) |
| Browse shopping cart page | view_cart: When loading the cart page |
| Start checkout | begin_checkout: When moving from the shopping cart page to the checkout page |
| Add delivery details during checkout | add_shipping_info: When adding a delivery address on the checkout page |
| Add payment details during checkout | add_payment_info: When adding a payment option on the checkout page |
| Complete purchase | purchase: When the checkout is successful, and the customer enters the order confirmation page |
| Search | search: When entering the product name in the "Search field" and click to search for the product |
| Sign up | sign_up: When clicking "Register" and going to the registration completion page |
| Remove a product from the cart | remove_from_cart: When removing a product from the shopping cart |
| Enhanced event measurement Please refer to this article on Google |
The following events are automatically triggered by Google and are not preconfigured events sent by SHOPLINE:
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