Broadcast Center Target Group Filters Introduction

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In the Broadcast Center, merchants can use different filter conditions to narrow down the target audience group and boost re-engagement efficiency. Click here to learn more about Broadcast Center.

[Coming Soon] The Broadcast Center supports sending broadcast message to existing customer groups. For more details, please refer to this article.

In this article, you'll find:

 

1. Filter conditions that apply to all broadcast messages

When adding a broadcast message in the Broadcast Center, click the Set Target Group tab, and click the Add Filter drop-down menu to add multiple filter conditions.

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1. Is Password Set 

Customers who have set a login password (indicated by a tick under "Password Setup" in the customer details) will be screened under the "Is Password Set" filter condition.

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2. Created Time

You can filter customers by the time they create a customer record at the store.

You can select the time period:

  • In the last week
  • In the last month
  • In the last year
  • On or before/after (a specific date) 
  • Custom time

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3. Registered Time

You can filter customers by the time they registered as members. 

You can select the time period: in the last week/month/year, on or after/before a date, or a custom time.

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4. Membership Expiry Date

If you have set a membership expiry date, you can filter customers by the expiry date.

You can select the time period: in the last week/month/year, on or after/before a date, or a custom time.

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5. Member Point Balance

Please select a value range:

  • Equal to
  • Greater than
  • Less than
  • Equal to or Greater than
  • Equal to or Less than

Then enter a point value.

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6. Total Spent

Select a value range:

  • Equal to
  • Equal to or Greater than
  • Equal to or Less than

Then enter the amount.

You can select the time period: Lifetime, in the last week/month/year, or a custom time (Maximum range: 1 Year).

*Note: The cancelled order amount is not counted.

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You can view the customer's total spent amount in the customer details. 

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7. Order Amount

Select a value range: Equal to/Equal to or Greater than/Equal to or Less than, then enter the order amount.

You can select the time period: in the last week/month/year, or a custom time (Maximum range: 1 Year).

*Note: The cancelled order amount is not counted.

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You can view the amount spent on each order in the "Orders Placed" on the customer details page.

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8. Number of Orders

Select a value range: Equal to/Equal to or Greater than/Equal to or Less than, then enter the order amount.

You can select the time period: in the last week/month/year, or a custom time (Maximum range: 1 Year).

*Note: The cancelled order amount is not counted.

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9. Purchased Products

A. Select from products

Select Specific product and enter the product name or SKU. Check the box(es) to select the product(s). You can select the time period: in the last week/month/year, or a custom time (Maximum range: 1 Year).

The system can then filter out customers who have purchased the product(s) within the time period.

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B. Select from category

Select Specific category and check the box(es) for the category. You can select the time period: in the last week/month/year, or a custom time (Maximum range: 1 Year).

The system can then filter out customers who have purchased the product in the category within the time period.

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*Note:

  • The cancelled order amount is not counted.
  • Currently, a maximum of 20 products/categories can be selected at one time. The number of selected products will appear at the bottom of the filter menu.
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10. Wishlist Contains Products 

Same as the filter criteria for "Purchased Products", you can select specific products by product and category, and select a date range.

The system can then filter out customers who have added the product(s) to their wishlist within the time period.

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11. Abandoned Cart Contains Products

Same as the filter criteria for "Purchased Products", you can select specific products by product and category, and select a date range.

The system can then filter out customers who have abandoned product(s) in their cart within the time period.

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Besides selecting from a specific product and category, you can use the filter to filter out customers who have left any products in their cart within the time period.

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2. Filter conditions that apply to email messages

  • Email Verification Status

Customers who have verified their email addresses (indicated by the green box in the customer details) will be screened under the "Email Verification Status" filter condition.

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3. Filter conditions that apply to SMS messages

  • Mobile Verification Status

Customers who have verified their mobile number (indicated by the green box in the customer details) will be screened under the "Mobile Verification Status" filter condition.

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