You can set a discounted price by tier for each product, which allows members to enjoy special prices by their current membership tier. This feature would be a great enhancement for your membership program to increase customer loyalty!
This article will cover the following:
1. Feature setup
Step 1. Confirm your store plan
In the SHOPLINE Admin, go to [Hello, OOO] > [My Subscription & Billing] at the top right corner to view the store's plans and modules.
- If you see the screen below with "Paid" and "Module" in the "Plan Subscription" section, Please confirm whether your store has the "CRM - Membership" module. If so, you can go to step 2 for setup.
- If you see the screen below with the Basic, Advanced, Premium, O2O, or Enterprise as the "Plan" in the "Current Plan", please confirm whether your store has the "Premium/O2O/Enterprise" plan.
If so, please go to [Apps] > [Apps Store] in the left sidebar to install the features.
Step 2. Set in the "Product" tab
Go to [Products & Categories] > [Products], and click to enter the product to be edited. Go to [Quantity & Pricing] or [Variations] to set the Membership Tier Prices.
A. If the product has no variations, set Membership Tier Price in [Quantity & Pricing]
*Membership Tier Price is optional. There will be no Membership Tier Price if the field is left in blank.
- If the Membership Tier Price has been set up (Membership Tier Price > 0): Logged-in membership tier members can enjoy the Membership Tier Price offer;
- If the Membership Tier Price has NOTbeen set up (Membership Tier Price = 0 or blank), both guests and membership tier members can only checkout with the Regular Price or Sale Price.
B. If the product has multiple variations, set Membership Price by variant in [Variations]
For example,
The below product "Lemon" had been set up with a Regular Price & a Membership Tier Price.
*If multiple variants are set and the option "Same price as main product" is checked, the Membership Tier Price for each variant will NOT be editable but automatically apply the Membership Tier Price set in [Quantity & Pricing]. To customize Membership Tier Price for each variant, please uncheck "Same price as main product".
- A non-logged-in member (Guest) would be checkout with the Regular Price ($200); A Logged-inSVIP member can then enjoy checkout with the Membership Tier Price ($100).
- The below product "Apple" has only been set up with a Regular Price,
Both logged-in and non-logged-in member can only checkout with the Regular Price.
Step 3. View price display in the storefront
Non-logged-in members can only see the Regular Price for each variant.
Logged-in members can see the Membership Tier Price.
2. Price display in product listing page
The price display is in the order of the Regular Price < Sale Price < Member Price < Membership Tier Price. For example, if the Membership Tier Price is not set, the store will display the Member Price instead. In other words, if you set up a Membership Tier Price for VIP, but leave blank for VVIP price, VVIP may see a higher price than VIP.
In the below cases, we list 4 different cases of Membership Tier Price display, you can set up flexibly according to different situations!
Product A: Set the Regular Price at $200, Sale Price at $150, Member Price at $100, VIP price at $90, VVIP price at $80;
- Shows Regular Price $200 with a strikethrough and Sale Price $150 for non-logged-in members or guests.
- Shows Regular Price $200 with a strikethrough, Member Price $100 for logged-in members, VIP price $90 for logged-in VIP members, VVIP price $80 for logged-in VVIP members.
Product B: Set the Regular Price at $200, Sale Price & Member Price at $0, VIP price at $90;
- Shows Regular Price $200 for non-logged-in members, guests, and logged-in members.
- Shows Regular Price $200 with a strikethrough, VIP price $90 for logged-in VIP members.
Product C: Set the Regular Price at $0, Sale Price at $150, Member Price at $100, VIP price at $90, VVIP price at $0;
- Shows Sale Price of $150 for non-logged-in members/guests.
- Shows Member Price $100 for logged-in members & VVIP members.
- Shows VIP price $90 for logged-in VIP members.
Product D: Set Regular Price and Sale Price at $0, Member Price at $100, VIP price at $90;
- No price is shown and the product would be unavailable for non-logged-in members or guests.
- Shows Member Price at $100 and the product is available for logged-in members.
- Shows VIP price at $90 and is available for logged-in VIP members.
3. Notes
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If Member Price is set, the price in the product detail page will show "Member Only" for logged-in members. And if the Membership Tier Price is set, the product detail page will show based on the membership tier name. For example SVIP Only.
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If the product has multiple variations and has been set different Regular Price/sale, price/member, price/Membership Tier Price. The checkout price range on the product list page will display by the customer's current identity (guest, basic member, membership tier member).
- If you have enabled "Member price shown on product-related pages whether login or not" in product settings, Membership Tier Price will not be counted for non-logged-in members or guests.
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