You can set member price by tier for each product, which allows members to enjoy membership tier special price.
This feature would be a great enhancement for your membership program to increase customer loyalty!
Step 1: Products & Categories > My Products > Edit a product
Step 2: Input "membership tier price" in "Quantity & Pricing" tab
IF membership tier price had been set up (membership tier price>0):
Logged in membership tier member can then enjoy the membership tier price offer;
Non-logged in membership tier member (Guest) can only checkout with regular price or sale price.
IF membership tier price has not been set up (membership tier price=0):
Both logged in and non-logged in member/guest would checkout with regular price or sale price.
You can also set up member price by variations.
The below product "Lemon" had been set up with a regular price & a membership tier price,
A non-logged in member (Guest) would be checkout with the regular price ($200); A Logged in SVIP member can then enjoy to checkout with the membership tier price ($100).
The below product "Apple" had only been set up with a regular price,
Both logged in and non-logged in member/guest would checkout at a regular price.
For a non-logged-in members/guests:
For a logged-in SVIP member:
Price Display Rule in Shop
The price display is in the order of the original price < sale price < member price < membership tier price. For example, if the membership tier price is not set, the shop will display the member price instead. In other words, if you set up a membership tier price for VIP, but leave blank for VVIP price, VVIP may see a higher price than VIP.
In the below cases, we list 4 different cases of membership tier price display, you can set up flexibly according to different situations!
Set the regular price at $200, sale price at $150, member price at $100, VIP price at $90, VVIP price at $80;
shows regular price $200 with strikethrough, sale price $150 for non-logged-in members/guests.
shows regular price $200 with a strikethrough, member price $100 for logged in members, VIP price $90 for logged in VIP members, VVIP price $80 for logged in VVIP members.
Set the regular price at $200, sale price & member price at $0, VIP price at $90;
shows regular price $200 for non-logged-in members/guests & logged in members.
shows regular price $200 with a strikethrough, VIP price $90 for logged in VIP members.
Set the regular price at $0, sale price at $150, member price at $100, VIP price at $90, VVIP price at $0;
shows sale price $150 for non-logged-in members/guests.
shows member price $100 for logged in members & VVIP members.
shows VIP price $90 for logged in VIP members.
Set regular price and sale price at $0, member price at $100, VIP price at $90;
no price is shown and the product would be unavailable for non-logged-in members/guests.
shows member price at $100 and available for logged in members.
shows VIP price at $90 and available for logged in VIP members.
1. If member price is set, the price in the product detail page will show "Member Only" for logged in members . And if the membership tier price is set, the product detail page will show based on the membership tier name. For example SVIP Only.
2. If the product has multiple variations and has been set different regular price/sale, price/member, price/membership tier price. The checkout price range on the product list page will display by the customer's current identity (guest, basic member, membership tier member).
3. If you have enabled "Member price shown on product-related pages whether login or not" in product settings, membership tier price will not be count in for non-logged-in members/guests.
For further information, please refer to: Set up a special price for member