Google Ads Conversion Tracker Setup


Google Ads is an online advertising platform developed by Google, where advertisers pay to promote products/ service offerings to customers through Google Search and catch their eyes by Google Ads impression.

By creating a ''conversion tracking'' tool to shows you what happens after a customer interacts with your ads while advertising online ads. E.g. ''purchasing'' is a conversion action to understand your return on investment about ad spend. We have already integrated the Google Ads conversion tracker to your shops admin panel through simple steps setting up the integration. 



Setting Steps

Step 1: Complete initial Google Ads account setup

If you have already set up your Google Ads account, you can go directly to Step 2.

If this is your first time using Google Ads, please go to the Google Ads and click Start now to sign in with Gmail to complete the initial account setup. The initial settings include the account name, payment method, and the first advertising content. After completing the initial settings, you can pause the advertising content that you just set to stop running.EN_Step0.png 

Step 2: Switch to Expert Mode

After completing the initial setup of your ad campaign and store information, please go to [SETTINGS] > Switch to Expert Mode in the upper right corner in order to get conversion tracking codes and the full functions of Google Ads. 

If you are already in expert mode, you can go directly to Step 3.


Step 3: Create a conversion action

Click [TOOLS AND SETTINGS] > [Measurement] > Conversions in the upper right corner to enter the conversion action page and click + New conversion action to start adding conversion action.



Step 4: Select the kind of conversions you want to track

There are four options, please select Website for subsequent settings._eng_trackingonwebsite.png


Please enter the URL of your online store, and click Scan.


Scroll down to the bottom, and click the + Add a Conversion action button manually for subsequent settings.



Step 5: Set up a conversion action

Please complete the settings corresponding to each field in order. After setting, please click Create and continue.

  • Goal category: Purchase Google_Ads_EN_6.png


  • Conversion name: something you can easily identify, such as "Purchase complete".


  • Value: Please select Use different values for each conversion and choose currency by the currency of your store, and adjust the value to 0 (the default value is 1).  Google_Ads_EN_7.png


  • Count: EveryGoogle_Ads_EN_8.png



  • Attribution model: it is recommended to select Last click. Google_Ads_EN_9.png

After finishing setting, click Done on the bottom left corner, and click Save and continue to proceed to applying the tag.



Step 6: Set up the tag

There will be 3 options, please choose Use Google Tag Manager to copy the "Conversion ID" and "Conversion label".



Go back to the store, go to [Marketing & Tracker] > [Tracker Settings] and click Google Ads.



Enter the "Conversion ID" and the "Conversion label" to the column. Click Add, and your google ads is good to go!EN_Step11.png  



*Note: SHOPLINE store only provides Google Ads tracking codes installation function, and does not offer advanced advertising operation service and tutorials. If you have issues about Google Ads, please contact Google Ads customer service or your ads agency directly. After setup, it is suggested that you could test and make sure the codes running as the ads require. If you want to add more extra codes or triggers, you could install them by GTM.








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