Google Remarketing Tag Setup


Google Remarketing Tag is used to reach out to customers who have browsed your online store. After tagging a page on your online store, a remarketing list of customers who have visited the page is generated. Merchants can then build remarketing campaigns targeted at this remarketing list of customers when they search on Google.


Setting Steps

Step 1. Complete initial Google Ads account setup

If you have already set up your Google Ads account, you can go directly to Step 2.

If this is your first time using Google Ads, please go to Google Ads and click Start now to sign in with Gmail to complete the initial account setup. The initial settings include the account name, payment method, and the first advertising content. After completing the initial setup, you can pause the advertising campaign that you just set to stop running.



Step 2. Set up audience sources

Click [Tools & Settings][Audience manager] > [Your data sources].  


After entering the page, click SET UP TAG in Google Ads tag column.



Step 3. Edit data source

Please select the first option "Only collect general website visit data to show ads to your website visitors" and click on the SAVE AND CONTINUE.EN_Step3.png


Step 4. Tag Set up

Click Use Google Tag Manager and copy the "Conversion ID". Click CONTINUE.




Step 5. Tracker Settings

Go into your SHOPLINE Admin, then add a Google Remarketing Tag in [Marketing & Tracker] > [Tracker Settings] > [Google Remarketing Tag].EN_Step7.png 

Pick an action to track and paste the Google Conversion ID. Don't forget to click Add to save your tracker! EN_Step8.png


Step 6. Done

Go back to the settings page of Google Ads and click DONE to complete the installation!EN_Step6.png 





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