Google Remarketing Tag helps you reach customers who have previously visited your online store. When you add the tag to a page of your online store, customers who visit that page are added to a remarketing audience. You can then create remarketing campaigns so that these customers see your ads when they use Google Search. Customers who are not on the remarketing audience list will not see these ads.
In this article, you'll find:
Google Remarketing Tag supports "Pre-order availability date"
To ensure smooth ad delivery and avoid rejections when uploading products to Google Merchant Center due to their pre-order status, the system will automatically update the "pre-order availability date" in your Product Feed Data. Once this feature is enabled, the availability date is automatically included in the Product Feed Data of products whose status is "Pre-order."
*Notes:
- If you have not set up Google Remarketing in the Admin yet, please complete the tracking code setup by following the steps in this article first. Once the feature is enabled, the pre-order availability days are set to 30 days for all products.
- If Google Merchant Center has not yet synced your SHOPLINE store's product data, please contact the Online Merchant Success Team for assistance.
1. Setup
Step 1. Complete the initial Google Ads account setup
If you have already set up your Google Ads account, you can proceed directly to Step 2.
If this is your first time using Google Ads, please go to Google Ads and click Start now to sign in with Gmail and complete the initial account setup, including the account name, payment method, and your first ad.
If you do not need to run ads right away, you can pause the ad you just set up after completing the initial setup.
Step 2. Set up a Google Ads conversion action
First, create a conversion action by following the steps in Google Ads Conversion Tracker Setup. If you have already set up a Google Ads conversion action, you can proceed to the next step.
Step 3. Get the remarketing tag
Once the conversion action is created, the system displays the "Conversion ID". This ID is your Google Remarketing conversion ID. Copy this ID.
Step 4. Set up the tag
Return to the SHOPLINE Admin, go to [Marketing & Tracker] > [Tracker Settings], and click Google Remarketing Tag.
Paste the Conversion ID into the corresponding field and click Save to complete the setup.
2. Notes
- SHOPLINE only provides the Google Ads tracking code installation feature and does not offer advanced advertising tutorials or operation services. If you have issues with Google Ads, contact Google Ads customer service or your ads agency directly. You should also test the tracking code yourself to confirm that it works as expected. If you need to add triggers or codes beyond the default features, you can install them yourself via GTM.
- If you require Google Ads Management services, you can reach out to the SHOPLINE Online Merchant Success Team via the chat window in the lower right corner of the Admin to learn more. You can also refer to: SHOPLINE x Google Ads Flagship Program.
Read more
- Product Feed Data | Products
- Pre-order Products
- Google Help Center - Availability date explained
- Google Ads articles on the SHOPLINE blog (available in Traditional Chinese only)
Last updated: 17 September 2026
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