Google Remarketing Tag is used to reach out to customers who have browsed your online store. After tagging a page on your online store, a remarketing list of customers who have visited the page is generated. Merchants can then build remarketing campaigns targeted at this remarketing list of customers when they search on Google.
Setting Steps
Step 1. Complete initial Google Ads account setup
If you have already set up your Google Ads account, you can go directly to Step 2.
If this is your first time using Google Ads, please go to Google Ads and click Start now to sign in with Gmail to complete the initial account setup. The initial settings include the account name, payment method, and the first advertising content. After completing the initial setup, you can pause the advertising campaign that you just set to stop running.
Step 2. Set up audience sources
Click [Tools & Settings] > [Audience manager] > [Your data sources].
After entering the page, click SET UP TAG in Google Ads tag column.
Step 3. Edit data source
Please select the first option "Only collect general website visit data to show ads to your website visitors" and click on the SAVE AND CONTINUE.
Step 4. Tag Set up
Click Use Google Tag Manager and copy the "Conversion ID". Click CONTINUE.
Step 5. Tracker Settings
Go into your SHOPLINE Admin, then add a Google Remarketing Tag in [Marketing & Tracker] > [Tracker Settings] > [Google Remarketing Tag].
Pick an action to track and paste the Google Conversion ID. Don't forget to click Add to save your tracker! 
Step 6. Done
Go back to the settings page of Google Ads and click DONE to complete the installation!
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