SHOPLINE releases a livestream-exclusive price feature that allows merchants to set up an exclusive price for the livestream, effectively boosting the livestream views and conversion rates. Customers who add the product through livestream will be eligible for the exclusive price.
⚠️ Note: This feature is currently not available for LINE Live Catalog.
This article will cover the following:
1. Setup
Step 1
In the SHOPLINE Admin, go to [Social Commerce] > [SHOPLINE Live], and enter a livestream.
Step 2
A. Create exclusive price for individual products
Once you have added products to the livestream, click the icon next to each product and select "Create / Edit Exclusive Price."
You can set up an exclusive price and a valid period for the product.
During the valid period, viewers can purchase the product at an exclusive price set up by the merchant.
*Note:
- You can set the starting date with the date in the past to enable the exclusive price immediately.
- You can set the valid period to up to 1 month.
B. Bulk create exclusive price for multiple products
Once you have added products to the livestream, click More Actions and select "Bulk edit."
Select the product and click the Create / Edit Exclusive Price button.
Set up the exclusive price and valid period for these products.
*Note: If the product has multiple variants, click the "+" button on the left of the product to set up the exclusive price for each variant.
C. Quick add exclusive price for multiple products
Besides setting up exclusive prices individually, you can also set up the exclusive price and valid period for multiple products at once.
i. Exclusive price
On the "Create / Edit Exclusive Price" pop-up window, select the products and click the Edit Exclusive Price button.
There are two types of exclusive prices you can set:
- % discount on current price: If you enter 20 for a $200 product, the exclusive price will be $160 (200*0.8).
- Fix amount discount on current price: If you enter 50 for a $200 product, the exclusive price will be $150 (200-50).
ii. Valid period
On the "Create / Edit Exclusive Price" pop-up window, select the products and click Edit Valid Period.
Set up the start & end date for the exclusive price.
2. Manage livestream-exclusive price
Go to [Social Commerce] > [SHOPLINE Live] and click the Manage button next to "Livestream-Exclusive Price" section.
You can manage and delete the livestream-exclusive price.
*Note:
- Deleting the exclusive price from within the livestream is currently not supported.
- Bulk edit exclusive price: It will automatically leave out the product that has passed the valid period.
- Bulk delete exclusive price: Deleting the exclusive price will also end the valid period. Customers who have added products to their cart will not be affected.
3. Customers checkout
Once the above setup is complete, it will display the exclusive price and the valid period in the live products list.
*Note:
- Exclusive price is invalid: You can customize the exclusive price and valid period (start/end time).
- Exclusive price is valid: You can customize the exclusive price and the end time (extend/shorten the valid period).
Customers who add the products within the valid period are eligible to purchase at the exclusive price.
4. Calculation methods
- Livestream-exclusive price only applies to products added through livestream. E.g., the normal price for product A is $100; the exclusive price is $50:
- Customer A adds product A from the storefront; the price will be $100.
- Customer B adds product A through the livestream; the price will be $50.
- If merchants use the "Edit Cart / Create order" feature to add product A for customer C; the price will be $50.
- Exclusive price takes precedence
- As long as the customer has a product with a livestream-exclusive price in the cart, the same product added from other sources will also have the exclusive price.
- If the customer adds the same product simultaneously through livestream, storefront, and post sales, all products will have the livestream-exclusive price.
- Cross-livestream exclusive price:
- If you set an exclusive price for product A in livestream X and also sell product A in livestream Y, the price for product A in livestream Y will also have an exclusive price.
⚠️ Note:
- The valid period only applies to the period of adding a product to the cart and will enjoy the exclusive price. If the customer has added a product with an exclusive price to the cart, the product price in the cart will not be affected by the valid period.
- If the customer has added a product with an exclusive price but does not checkout, you can use the clear cart function or unpublish the product to avoid any purchases with unwanted prices.
- If the customer has added a product with an exclusive price but does not checkout, you can use the clear cart function or unpublish the product to avoid any purchases with unwanted prices.
- If you edit the exclusive price after customers add the product to the cart, given that customers do not add any more products to the cart, the exclusive price will remain the same and will not be affected.
E.g., The customer has added a product with a $30 exclusive price. If you change the exclusive price to $50, the exclusive price in the customers' cart will remain as $30. -
If the customer adds products before and after the exclusive price is adjusted, it will apply the valid exclusive price of the time the product is added to the cart.
E.g., The customer has added a product with a $30 exclusive price. Then, the customer adds the product again after the exclusive price has been edited to $50. The price for both products in the customer's cart will become $50. - If the exclusive price is higher than the current storefront price, the exclusive price will not be valid when the customers leave a keyword order.
5. Scenario
Scenario 1
The normal price for product A is $200; the livestream-exclusive price is $100.
Scenario 2
The normal price for product A is $200; the livestream-exclusive price is $100.
Scenario 3
The normal price for product B is $300.
- The exclusive price for livestream X is $150 (Valid period: May 1, 7 am - 8 am).
- The exclusive price for livestream Y is $200 (Valid period: May 1, 9 am - 10 am).
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