SHOPLINE Live|Livestream shopping with Facebook Live

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With SHOPLINE Live, merchants can created personalized livestreams that can be synced with Facebook Live posts, greatly increasing audience interaction and enhancing product exposure.  

This article will cover how to connect one or more Facebook Pages to a SHOPLINE Live, as well as how to set up keyword comment ordering and other livestream selling features. 

1. How to connect a Facebook Page

Connect main Facebook Page

*Please note: Merchants that have already connected a Facebook Page in SHOPLINE Admin must still disconnect then reconnect the page before they can create a Facebook-linked livestream. 

Before you begin, make sure you are an admin for the Facebook Page you want to connect to. 

Step 1. 

In SHOPLINE Admin, go to [Channel Integration] > [Facebook]. Click the [Connect] button in the "Connect with Facebook" section. If you have sub pages as well as a main page, make sure you are on the "Main Page" tab. 

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Step 2. 

If you have more than one Facebook Page, do not choose “continue with ○○○”. Instead, click “edit setting” to select the Fan Page you want to use.

 

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Step 3.

Select the page you want to use, then click [Next]. 

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Step 4.

Slide all of the permission toggle switches to "YES", then click [Done]. 

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Step 5:

Click on [Connect] next to the Facebook Page you want to connect, then click [OK]. 

*Note: Once the page is connected, other functions such as Facebook Order Notification will also be accessed from the selected page. Furthermore, if you change the passwords of the account you originally connected to SHOPLINE, this could cause the page to disconnect. Please return to "Channel Integration" to reconnect.


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Connect multiple Facebook Pages

Step 1.

In SHOPLINE Admin, go to [Channel Integration] > [Facebook]. Click the [Connect] button on the "Sub Page" tab of the "Connect with Facebook" section.  

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Step 2:

If you have more than one Facebook Page, do not choose “continue with ○○○”. Instead, click “edit setting” to select the Fan Page you want to use.

 

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Step 3: 

Select the Facebook Page you want to use, as well as all other Facebook Pages you have previously connected (if you wish to continue using them). 

Please note: You will not be able to continue using a previously connected Facebook Page if it is not selected at this point.  

 

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Step 4.

Make sure all of the permission toggle switches are set to "YES", then click [Done]. 

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Step 5.

Click the [Connect] button next to the Facebook Page you want to use, then click [OK]. 

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*To connect an additional Facebook Page, repeat the steps outlined above. Merchants can connect up to a maximum of ten Facebook Pages (one Main Page plus nine sub pages). 

 

2. Setting up a livestream 

Step 1: Create a livestream 

In SHOPLINE Admin, go to [Social Commerce] > [SHOPLINE Live] and click on the [Create live stream] button. 

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In the following window, click on [Live Stream from Facebook], then click [Next]. 

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Step 2: Livestream settings 

Basic settings: 

  • Stream name (required) The name entered here will be visible to livestream viewers. 
  • Streamer (optional)  This field is optional, and the information entered will not be visible to livestream viewers. 
  • Introduce what this stream is about ... (optional) This provides a more detailed introduction to viewers of what your stream is about. 

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Advanced settings: 

  • Lock inventory settings: Merchants can set a time limit that inventory will be held products in a customer's cart. 
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  • Keyword setting:
    • Order rules: Select what keyword format(s) viewers can use to trigger orders.
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    • Keyword validity for during and after a livestream
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      If "Customers can place orders at any time" is selected: 
      If this option is selected, viewers will be able to place an order using a keyword at any point during a livestream. If you want to manually disable the ability to order a product using a keyword, you can click on the ___2021-07-01___5.47.03.pngbutton at any time to deactivate a product keyword. 
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      If "You need to manually activate keywords or recommended products before customers can place an order" is selected:
      If this option is select then after a livestream has started, all keyword ordering will be disabled by default. Merchants can then manually activate keyword ordering and promotion for individual products by clicking on the ___2021-07-01___5.46.42.pngor the ___2021-07-01___5.47.13.png button.

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      Merchants can use the bulk edit menu to the right of the product list to select and activate//deactivate multiple products at the same time, regardless of a given product's current keyword ordering status. 
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      *Please note: A confirmation window will appear if you perform a bulk action.
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      If "Maintain keyword status, status can still be adjusted" is selected: merchants can disable keyword ordering for a product using the  ___2021-07-01___5.47.03.pngbutton, or the bulk edit menu. 
      If "Invalidate all keywords, the status can still be adjusted" is selected: merchants can reactivate keyword ordering for a product using the  ___2021-07-01___5.46.42.pngbutton, or the bulk edit menu. 
  • Messenger settings: Merchants can select whether or not to send a direct message via Facebook Messenger to customers that have successfully placed an order. 
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After you have finished editing your settings, click on the [Create] button. 

 

After you have created a livestream, click on [Add live products] and open the dropdown menu. Merchants can choose to either "Select products" from a full list of a store's products, or "Create product" to add a new product. Merchants can add a maximum of 100 products to each livestream, which can be removed if needed. 

*Please note: Hidden products can also be added to a livestream 

createliveproduct.png *Products will be listed from top to bottom in order of latest to earliest added. 
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Products that have already been added to a livestream: 

Merchants can use the + and - buttons to the left to view a full list of a given product's variants and available inventory. They can also click on the "More actions" button next to product to edit a product and its keyword, as well as delete a product.

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A default keyword for viewers to use when placing orders will be assigned to each product automatically. However, merchants can click on [EditKeyword] to add a custom keyword for a product and each of its variants. 

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Bulk edit product keywords: 

To edit product keywords in bulk after a livestream has started, first click on [Bulk edit]. 

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Select the products you want to edit, then click on [EditKeyword] from the "Bulk edit" dropdown menu. 

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There are two ways to add/edit a product keyword: 

  1. In the "Bulk edit product numbers" field, enter a keyword, e.g. "A". The system will then number the products automatically (e.g. A1, A2, etc.)bulkedit3.png
  2. Enter a custom keyword for each individual product in the "Product Number/Keyword" field.  bulkedit4.png

Click on the [Save] button in the bottom right-hand corner of the window to save your edits. 

*Please note: Keywords cannot contain special characters. The "Product Number/Keyword" field for a product cannot be left blank. 

 

After you have completed the steps above, the status of your livestream will change to "Preparing". Next you will need to connect to a Facebook Live post. 

If you need to edit or delete settings or information for a livestream after it has started, click on the settings button at the top of the window (next to the livestream's name) to open the editing menu, then edit each field as needed. Once you are done click [Update]. 

If you want to delete a livestream with the "Preparing" status, click on the settings menu and then click [Delete live stream]. 

*Please note: You will not be able to recover a livestream once it has been deleted. 

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3. How to connect to a Facebook Live livestream 

Connecting to a single Facebook Page 

Step 1: Open your Facebook Page and create a new Live post 

Merchants can broadcast a Facebook-linked livestream using a compatible desktop or mobile device.

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On the Facebook Live Producer page, click on [Use Camera]. 

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*Please note: Make sure under "Settings" that the "End live video if stream stops" and "Embed live video" toggle switches are turned on.  

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Fill in the required "Title" and "Say something about this live video" fields, then click [Go Live]. 

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Step 3: Return to SHOPLINE Admin to use promotion & comment feature 

Click on [Connect to Facebook Live].

connecttofblive.pngFind the Facebook Live post you have just created, then click on [Connect]. 

*Please note: Only Facebook Live posts that are scheduled or in progress will appear in SHOPLINE Live. Support is not currently provided for linking Facebook Live posts that have been created but have not yet begun. 

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Click on [Connect] to sync with your Facebook Live post. 

During the livestream, merchants can use the SHOPLINE Live platform to sync the following actions with a Facebook Live post:

  • Add/remove products
  • Promotion tool (speaker icon) (Posts a comment on a Facebook Live post promoting a product) 
  • Reply to post comments (These will appear on Facebook Live post)

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*Since the livestream is initiated on Facebook, you will have to end the livestream on Facebook as well. Once the livestream has ended, the connection will also be terminated.

 

Crosspost to several Facebook Pages 

Step 1: Open your Facebook Page and create a new Live post 

Merchants can broadcast a Facebook-linked livestream using a compatible desktop or mobile device.

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Step 2: Stream setup

1. On the Facebook Live Producer page, click on [Use Camera]. Make sure under "Settings" that the "End live video if stream stops" and "Embed live video" toggle switches are turned on.  

Click on [Crosspost to More Pages] in the bottom left-hand corner of the screen and select all of the Facebook Pages you want to crosspost to. Fill in the required fields then click [Go Live]. 

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After going live, a preview of the livestream and its current runtime will be displayed in the bottom right-hand corner.

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Step 3: Return to SHOPLINE Live to recommend products & reply to comments

Click on [Connect to Facebook Live].

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Click on [Connect] next to any Facebook Live post marked "Crosspost" 

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After connecting to a Facebook Live post, you will be able to view the stream simultaneously in SHOPLINE Live.

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*Since the livestream is initiated on Facebook merchants will have terminate it on Facebook. Once the Facebook Live post livestream has been terminated, the connection in SHOPLINE Live will also be terminated.

*Please note: The following situation will cause the comment on the crosspost page cannot synchronize to admin and the Keyword order cannot work.

1. You crosspost to the other pages after you connect to Facebook Live in SHOPLINE Live.

2. The settings of the connecting Facebook Page are edited after you have connected to a Facebook Live post in SHOPLINE Live.

 

4. Livestream features overview 

Merchant interface & livestream tools

___2020-04-21_125215.png Promotional broadcast (speaker icon): 

This is used to help highlight and promote a particular product during a livestream. The name, variants, keywords and order example for a product will appear in the comment section

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 *Important: Products cannot be promoted in the following circumstances:

  • The product has been unpublished
  • The product or product variant is out of stock

Viewer interface & ordering tools

Viewers can place an order directly by commenting on a Facebook Live post during the livestream. 

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How to use keyword comments to place orders

Viewers can place an order directly by commenting on a Facebook Live post during the livestream. 

If merchants use the promotional message tool (speaker icon), customers will see the keywords of the products and order information, e.g. A1, B2, Red, etc. After a promotional message is sent out, the customers will receive a message via Facebook Messenger with a link to the checkout page from the merchant's online store. 

Each time when a customer comments a keyword+number (x), the system will automatically add "x" (quantity) of the designated product into the customer's cart.

For example, customer comments A1+2, system will add 2 A1 into the cart.

Customers can add more products into their carts by commenting again or changing the quantity in their shopping cart

*Note: the message in Facebook Messenger is only a preview of the order. Customers still have to complete the checkout process on your store's website.

If the products in a customers cart are "unpublished" or "deleted" after customers click on the [Go to Checkout] button in Facebook Messenger, customers will not be able to purchase the products.

*Note: The picture in the link that has been sent to a customer will show the original price of the product. However, the price will change to the discounted price (if the merchant did set a discounted price for the product) when the customer follows the link to your store's website.   

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When customers click on the [GO TO CHECKOUT] button in Facebook Messenger, they will be redirected to the cart page on your store's website. 

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After a livestream ends, customers can still rewatch the stream and continue placing orders using keyword comments for the next 180 days. 

 

 

 

Further reading:

 

 

 

 

 

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