SHOPLINE Live Shopping Tool | Instagram Broadcast

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SHOPLINE Live's Broadcast feature allows merchants to simultaneously send broadcasts containing text, links, and product images, to all viewers who have left a comment on a livestream. This can be useful for reminding customers that have placed an order to complete the checkout process, increasing the conversion rate of your livestream. 

*Note: Broadcasts can only be sent to customers who have interacted you via Instagram within the past 24 hours.

The article will cover the following: 

 

1. How to create & send Instagram broadcasts 

Step 1

In SHOPLINE Admin, go to [Social Commerce] > [SHOPLINE Live] and select any of the Instagram livestreams.  

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Step 2

After entering a livestream backstage, click on the Broadcast icon on the left menu.

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Step 3

On the following page, click Add broadcast. 

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Step 4

Click the drop-down menu to select the target population: 

  • All message customers
  • Filter message customers
  • Customers interacted with Facebook Page within 24 hours

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If you choose to filter customers, you can use the following statuses to filter: 

  • Cart: Any, Not Created, Created
  • Order(s): Any, Not Created, Created
  • Payment Status: Any, Unpaid, Paid
  • Upload Payment Transfer Proof: Not Uploaded Payment Transfer Proof, Uploaded Payment Transfer Proof

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Once you have completed the selection, you will see the number of people to receive the broadcast successfully.

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Step 5

Enter the name and content for the Broadcast, and select the type of message you want to send. Four message formats are available: Text, Text + button, Image, and Card. 

*Note:

  • Select only one image at a time. Images must be in JPEG, PNG, GIF format, 4096 x 4096 pixels, and less than 1MB.
  • The "Create Button" is required for Text+button and Card message types.
  • You can broadcast up to 3 messages at a time.
  • Instagram broadcasts currently do not support notification requests, please refer to SHOPLINE Live|Facebook One-time Notification to learn more about broadcasting notification requests.

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Step 6

Arrange the order of the broadcast content by clicking the  ___2022-06-21___10.30.32.png  icon on the right, and click the trash icon to delete the message.

  1. Drag and rearrange message order
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  2. Delete message
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Step 7

Once you confirm the message and the target population, click the blue Send button. 

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You will see the Send time, Target population, Number of messages sent, Send status, and copy broadcast.  

*Note: To check the latest sending status of the broadcast messages, please refresh the page first.  

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The successfully sent broadcast message is shown in the picture below.

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2. Apply/save a template

A. Save as template

You can click the Save as Template button at the top right of the page to save your customized message when adding a broadcast message.

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B. Apply template

Proceed to the [SHOPLINE Live] > [Broadcast] page and click the Quick Template button.  

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In the quick templates pop-up window, you will see your saved templates. Click on it to directly apply the message template.  

*Note: If you want to edit or delete the custom message templates, click the "..." icon. 

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