SHOPLINE is about to launch the "SC Overall Analytics" feature. Merchants can track the status of each sales channel in the Admin Panel as well as evaluate the staff performance.
In this article, you'll find:
1. Page overview
In the SHOPLINE Admin, go to [Social Commerce] > [SC Overall Statistics].
The page is divided into two parts: Channel Performance and Staff Performance.
At the top right of the page, merchants can select a date range or use the shortcut button underneath to view the data.
*Note: Currently only orders created after 2021/09/01 are included in SC Overall Statistics.
Click the "No Comparison" button next to the date range and select Compare to Previous Period to compare the data with the previous period.
For example: If the date range selected is one month (2021/10/01-2021/11/01), after selecting "Compare to Previous Period", the system will automatically capture the data of the previous month (2021/08/30 -2021/09/30) for comparison, and show the increase (shown in green) or decrease (shown in red) numbers.
2. Channel performance
1. User Interaction
- New Interactors: The number of new interactive users added to the Facebook Page, LINE, and Instagram official accounts.
- Instant Message (3rd Party): The number of new message conversations created on the Facebook Page, LINE, and Instagram official accounts.
*Notes:
- The data of user interactions is based on the data in Message Center.
- The Instant Message(3rd Party) section only counts the number of conversations, not the number of messages in the conversation, e.g.: If interactive user A sends 5 new messages in the conversation window, the system will mark it as one instant message.
Filter data from different message sources
Merchants can select the message source to view the data.
2. Sales performance
- Sales Amount: The total amount of all orders created through sales channels (after deducting the amount of cancelled orders)
*Note: If there is any subsequent editing of the order, the order amount will be included. - Net Payment: The total amount of all paid orders through sales channels (after deducting the refunded amount)
*Note: The calculation of the net payment takes into account the change in order status and special circumstances, please refer to Sales: Payments｜Shoplytics for details. - No. of Orders: The total number of orders created through sales channels (after deducting the number of cancelled orders)
View sales data from different channels
1. Message Center
- The staff creates orders for customers in the Message Center
- The staff send shopping cart links to customers in the Message Center
2. SHOPLINE Live (Including Live stream from SHOPLINE and Facebook)
- Customers leave product keywords to place orders during the live stream
- The staff creates orders for customers in the live backstage
- The staff send shopping cart links to customers in the live backstage
3. Post Sales
- Customers comment product keywords under the post sales
- The staff creates orders for customers in the Post Sales backstage
- The staff send shopping cart links to customers in the Post Sales backstage
4. All
- The sum of the sales data of the above three sales channels
*Note: Orders created on the [Social Commerce] > [Manual Order] page are not counted in the statistics.
Filter data by order sources
Merchants can select the order source to view the data.
3. Staff performance
This section lists out all store employees and illustrates their sales performance.
- Assigned Interactors: The number of assigned interactors to the staff in the Message Center
- Sales Amount: The total order amount attributed by the staff through sales channels (after deducting the amount of cancelled orders)
*Note: If there is any subsequent editing of the order, the order amount will be included. - Net Payment: The total amount of all paid orders attributed by the staff through sales channels (after deducting the refunded amount)
*Note: The calculation of the net payment takes into account the change in order status and special circumstances, please refer to Sales: Payments｜Shoplytics for details. - No. of Orders: The total number of orders attributed by the staff through sales channels (after deducting the number of cancelled orders)
Click the triangle next to the employee's name to expand the list showing the proportion of Assigned Interactors, Sales Amount, Net Payment, No. of Orders from the Message Center, SHOPLINE Live, and Post Sales.
Filter data by order sources
Merchants can select the order source to view employees' performance.
4. Access permission
The permission to access SC Overall Statistics is off by default. To grant permission to staff for accessing the feature, go to [Settings] > [Permission & Security], select the tab for Social Commerce Rights, scroll down and select SC Overall Statistics. Click Update to save the setting.
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