Customer Behavior: Shopping Cart Analysis | Shoplytics

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In [Customer Behavior] > [Shopping Cart Analysis], we provide "Top Checked Out Product Pairs" and "Abandoned Cart Analysis," which can show you the best products for bundling and what product has been added to the cart but didn't check out.

*Notes:

  • Customer Behavior: Customer cart data is recorded from 13 Nov 2019 onwards; you will not be able to find any data regarding customer cart data from before 13 Nov 2019.
  • The "Product Pairs" and "Abandoned Products" metrics below include general products, product sets, and add-ons. The product sets are counted in sets, e.g., Product Set A has 3 child products, and the "Check Out Counts by Product" of Product Set A is counted as 1.

This article will introduce:

 

1. Top Checked Out Product Pairs

In the Shoplytics Dashboard, go to [Customer Behavior] > [Shopping Cart Analysis]. The "Top Checked Out Product Pairs" will list out the top product pairs being checked out, the pairs count on main products only, while free gifts and add-on items are not included. You can base the top product pairs as a reference to design your product combination.

SHOPLINE also has a filter function for set time periods. If no product pair is available for reference from the orders in the selected range, this block will remain empty.

Product Search Bar

Enter the Product Name / SKU / Barcode in the search bar to quickly find the needed data.

*Note: Search product sets by the product name and barcode; search add-ons by the product name and SKU.

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Index  Index Description
Product Pairs The first 100 product pairs ranking of multiple general products, product sets, and add-ons purchased in every single order
Check Out Counts by Product The number of products checked out.
Check Out Counts by Pair The number of product pairs checked out.
Ratio The ratio of product pairs and total orders.
Calculation: The checkout counts by Pair / Total Orders*

* The total orders included canceled and deleted orders.

 

2. Abandoned Cart Analysis

In "Abandoned Cart Analysis," you can observe how many abandoned carts are in this period and which products are being abandoned the most to adjust your product strategy to improve the checkout rate.

*Note: In Abandoned Cart Analysis, abandoned carts derived from "+1" comments in livestream or post sales campaigns will not be included.

Product Search Bar

Enter the Product Name / SKU / Barcode in the search bar to quickly find the data you need.

*Note: Search product sets by the product name and barcode; search add-ons by the product name and SKU.

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Metric Description
Total Abandoned Counts

The number of products added to cart without completing checkout within 24 hours. The number will be accumulated every 24 hours.

 

For example:

Day 1: Cart A, B, and C have not completed checkout. After 24 hours, the Total Abandoned Counts = 3.

Day 2: Cart A, B, and C have not completed checkout. After 24 hours, the Total Abandoned Counts = 3 + 3 = 6.

Day 3: Cart A and B have completed checking out while cart C has not completed checkout. After 24 hours, the Total Abandoned Counts = 6 + 1 = 7.

Total Abandoned Value The value of products in the abandoned cart.
Top Abandoned Products The products added to cart that have not completed checkout within 24 hours will be counted as abandoned products.
*The number of items per page can be selected at the bottom of the block

 

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