In "Overview", you can check key operating metrics including "Total Sales", "Total Orders", "Total Customer"..etc; and you can understand your shop's performance more via selecting specific analysis range and utilizing the comparison function.
＊Please use PC / tablet to access Shoplytics. Currently, mobile device browsing is not supported.
- Average Order Value and Returning Shopper Rate
- Shop’s Page Views
- GMV and Total Sales
- Gross Orders and Total Orders
- Total Shoppers
- Top 10 Products Sold
Average Order Value and Returning Shopper Rate
The more orders placed, the more revenue in return. We offer the Average Order Value in Shoplytics to let you know how promotion campaigns have been performing.
On the other hand, the returning shopper rate can show how many returned customers.
|Average Order Value||Total Sales ÷ Total Orders (Excluding deleted and cancelled orders)|
|Returning Shopper Rate||No. of unique Returning Shoppers* ÷ No. of unique Total Shoppers
E.g. There were 100 shoppers in the selected time range, 30 of them were New shoppers and 70 of them were returning shoppers, the returning shopper rate would be 70%.
*The unique customer counts who has purchased before, and purchased again during the selected time range. More about "Returning Shoppers" please refer to: Customers: Shopper Analysis｜Shoplytics
Shop’s Page Views
|Shop's Page Views||All page view included.*|
* Please note that merchant's browsing records are also counted for the page views.
GMV and Total Sales
|Gross Merchandise Value||Total sales amount from created orders (Including deleted and cancelled orders)
|Total Sales||The sales amount from Total Orders, which includes product revenue/discount amount/delivery fee...etc; which is the amount customer ultimately pays. (Excluding deleted and cancelled orders)*|
*If there is any change of orders (e.g. cancelled / deleted orders, order split or order edit action) , the sales amount difference will be counted on the date of action done.
Gross Orders and Total Orders
|Gross Orders||Total gross orders created (Including deleted and cancelled orders)|
|Total Orders||Total orders created (Excluding deleted and cancelled orders)*|
*If there is any change of orders (e.g. cancelled / deleted orders, order split or order edited actions) , the order amount difference will be counted on the date of action done.
|Total Shoppers||The total orders for non-repeated customers in selected time range; Total Shoppers may not equal to the sum of Shoppers Over Time.
For example, if the time range is Jan 1st - Jan 5th; and Customer A has made orders on Jan 1st and Jan 3rd, then there will be +1 shopper count on Jan 1st and Jan 3ed respectively; but the Total Shopper will be only +1.
Top 10 Products Sold
|Top 10 Products Sold||Metric is sorted by the quantity sold of each product|
You can find Top 100 products sold on Products report (available for Standard and Pro version). Please refer to: Products｜Shoplytics