SEO stands for “search engine optimisation.” It is the process of getting traffic from the free and natural search results on search engines.
Potential customers find your store using search engines. The better you do with your SEO, the higher your products/shop rank on search engine results and thus more traffic you can gain for your online store, which results in more sales.
How do search engines know what your pictures tell? Image ALT tag helps. It is like caption to let search engines know the content of the pictures. SHOPLINE had developed some features to let merchants set ALT tag to achieve SEO in image levels.
Advanced Pages and Express Checkout Pages
To customised your image ALT tag in Advanced Pages and Express Checkout Pages, you could first insert your image file by drag-and-drop elements. When you click the image inserted, there will be a menu for editing. You could provide the image ALT tag in the content part.