Show Non-applied Promotion Reminders on Shopping Cart page | Promotions & Rewards

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With SHOPLINE's Non-Applied Promotion Reminder feature, you can display a reminder on the cart page that shows customers what other products they could buy in order to qualify for a promotion.  

Enabling this feature when you create a Promotion Page can help stimulate sales, as it lets customers quickly see and add to their cart the additional purchases needed to get discounts, free gifts, free shipping and other benefits. 

This article will cover the following:

 

1. SHOPLINE Admin settings

Step 1. 

In SHOPLINE Admin, go to [Promotions & Reward] > [Promotions & Campaigns] > [Promotion Settings].

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Step 2. 

On the Promotions Settings Page, toggle on [Show non-applied promotion reminder on checkout cart]. With this is turned on, reminders will be displayed in the carts of customers that have not yet met a promotion's threshold. mceclip1.png

 

Please note:

A. If you have a Basic, Advanced, or Premium plan, or an e-Commerce or Social Commerce plan but do not have the Promotions module:

  • If the feature is turned ON:
    1. If an order has a shipping fee and is eligible for a non-applied promotion, the cart page will display reminders for non-applied Free Shipping promotions.
    2. For membership-only Free Shipping promotions, only members that are logged in will be able to see Free Shipping promotion reminders.
    3. For Free Shipping Promotions, the feature is only available for use with Entire Order & Auto Apply non-applied Free Shipping promotions. It is not available for Free Shipping Promotions for individual products, or with use of a promo code.
  • If this feature is turned OFF,  non-applied Free Shipping promotion reminders will not appear on the cart page. 

B. If you have an O2O/Cross-Border/Enterprise plan, or you have an e-Commerce or Social Commerce plan plus the Promotions module:

  • If the feature is turned ON, eligible customers will be able to see reminders for the following types of promotions on the cart page:
    1. Entire Order Free Shipping/Discount/Free Gift
    2. Product-Level Free Shipping/Discount/Free Gift
    3. Category-Level Free Shipping/Discount/Free Gift
  • Non-applied promotion reminders are supported for following types of event:
    1. Auto Apply and Affiliate Campaigns (Not eligible: Coupon) 
    2. For membership-only Promotions, only members that are logged in will be able to see non-applied promotion reminders.
    3. The system will automatically display the Entire Order/Product-Level promotion with the smallest difference needed to qualify in terms of additional spend/fewest number of items.
  • If the feature is turned OFF, non-applied Promotion reminders will not appear on the cart page.

You can check to see what plan and modules your store currently has by going to [Hello ... ] in the top right-hand corner of SHOPLINE Admin.

 

2. Non-applied Promotion Reminders by Promotion type

Below is an overview of how non-applied promotion reminders are selected and displayed for different types of promotions. 

A. Product-Level and Category-Level discounts 

When will a reminder for a non-applied Product-Level or Category-Level discount be displayed?

  • The promotion is ongoing.
  • The customer is in the promotion's target group.
  • The payment and delivery methods selected by the customer are included in the promotion.
  • The total number of customers that have used the promotion is still below the preset limit.

How does the system choose which non-applied Product-Level or Category-Level discount to display?

  • The system will determine which additional purchases make it easiest (in terms of lowest spend or fewest number of items) for a customer to qualify for a promotion. 
  • When the purchases needed to qualify for two or more promotions are the same, then the system will choose the promotion according to the priority order.
    • For example, if a promotion is an "A+B" bundle promotion, and the customer still needs to buy one product from group "A" and two products from group "B" (i.e. has to buy three products to redeem the offer) then the system will check other available promotions to see if the amount the customer needs to spend is more or less. If the difference for the other available promotion is more than three items, then the system will display a non-applied promotion reminder for the A+B promotion on the checkout page. 

*Please note

Discount promotion priority order:

1. Customer Tag > Membership Tier > All Member > All Customer
2. Bundle Group > Bundle Pricing > Product-Level Discount > Category-Level discount (If there are multiple Category-Level discount promotions running at the same time, the promotion with the earliest start time will be displayed.)

 

B. Order-Level discounts

When will a reminder for a non-applied Order-Level discount be displayed?

  • The promotion is ongoing. 
  • The customer is in the promotion's target group.
  • The payment and delivery methods selected by the customer are included in the promotion.
  • The total number of customers that have used the promotion is still below the preset limit.

How does the system choose which non-applied Order-Level discount to display?

  • The system will determine which additional purchases make it easiest (in terms of lowest spend or fewest number of items) for a customer to qualify for a promotion. 
  • If there are several promotions where the value/number of items a customer needs to add to qualify is the same, the system will display the promotion that provides the biggest percentage discount. 

Please note: Only one Order-Level discount can be applied to a customer's cart at a time. If a customer has met the threshold for multiple Order-Level discounts then the system will select the promotion with the biggest discount. 

 

C. Free Gift 

When will a reminder for a non-applied Free Gift promotion be displayed?

  • The promotion is ongoing. 
  • The customer is in the promotion's target group.
  • The payment and delivery methods selected by the customer are included in the promotion.
  • The total number of customers that have used the promotion is still below the preset limit.
  • The free gift item is in stock.

How does the system choose which non-applied Product-Level and Category-Level Free Gift to display?

  • The system will choose the promotion that requires the fewest additional purchases (in terms of lowest spend or fewest number of items) needed for a customer to qualify. 
  • If there are several promotions where the value/number of items a customer needs to add to qualify is the same, reminders for all available non-applied Free Gift promotions will be shown. 

How does the system choose which non-applied Order-Level Free Gift to display?

  • The promotion with the smallest difference between total item in cart (without add-on) & minimum item condition of promotion. 
  • Get the promotion with smallest difference between (subtotal - total discount) & minimum amount condition of promotion.
  • If there are several promotions where the value/number of items a customer needs to add to qualify is the same, reminders for all available non-applied Free Gift promotions will be shown. 

 

D. Free Shipping 

When will a reminder for a non-applied Free Shipping promotion be shown?

  • The promotion is ongoing. 
  • The customer is in the promotion's target group.
  • The payment and delivery methods selected by the customer are included in the promotion.
  • The total number of customers that have used the promotion is still below the preset limit.
  • The customer's cart does not currently have a Free Shipping promotion applied.

How does the system chooses which non-applied Free Shipping promotion to display?

i. Product-Level/Category-Level 

  • The system will first choose the promotion that requires the fewest additional purchases (in terms of lowest spend or fewest number of items) needed for a customer to qualify. 

ii. Order-Level 

  • The system will choose the promotion with smallest difference between total item in cart (not including Add-ons) and the minimum-item condition of promotion 
  • The system will choose the promotion with smallest difference between (subtotal - total discount - applied credit - applied point) and minimum amount condition of promotion.
  • If there is more than one promotion with the same difference, the promotion will be selected according to the priority order. 

*Please note

Free Shipping priority order: 

1. Customer Tag > Membership Tier > All Member > All Customer 

2. By date created 

 

3. Storefront cart page display

The cart page for eligible customers will display reminders for non-applied Promotions in the area highlighted in the image below:

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A Non-applied Promotion Reminder will disappear if the customer adds an item/items to their cart that then qualifies them for a promotion. A tag indicating that the promotion has now been applied will appear under [Applied Promotions].  

 

Read more: 

Create "Promotions & Campaigns"- Step 1- General Information

Sales & Promotions: Free Gifts Promotion Settings

Create [Free Shipping] promotion - Step 1. General Information

Create [Bundle Pricing] promotion - Step 1. General Information

"Bundle Group Pricing": Step 1- General Information

 

 

 

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