Google Remarketing Tag

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Google Remarketing Tag is used to reach out to customers who have browsed your online store. After tagging a page on your online store, a remarketing list of customers who have visited the page is generated. Merchants can then build remarketing campaigns targeted for this remarketing list of customers when they search on Google.

 

Step 1

Sign in to your Adwords account and go into "Shared Library".

 

Step 2

Click on the "Audiences".

 

Step 3

Click on "Set up remarketing".

 

Step 4

On the pop-up page, click on "View Adwords tag for websites".

 

Step 5

Copy the Google Conversion ID as shown in the picture.

 

Step 6

Go into your Admin Panel, then add a Google Remarketing Tag in "Tracker Settings".

 

Step 7

Pick an action to track and paste the Google Conversion ID.

Don't forget to click "Add" to save your tracker! 

 

Note:

You should be able to see the following sign on the upper right hand corner of your Audience page if you successfully added the remarketing tag.

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